At a Glance
- Tasks: Drive marketing strategies to boost pipeline growth and account engagement across EMEA.
- Company: Dynamic tech company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborate with global teams and manage exciting regional events.
- Why this job: Join a hands-on role that makes a real impact in a fast-paced environment.
- Qualifications: 5-8 years in B2B marketing with a focus on field marketing and ABM.
The predicted salary is between 60000 - 80000 £ per year.
POSITION OVERVIEW
In this role, the Senior Field Marketing Manager is responsible for executing the EMEA regional marketing engine, combining field marketing, account-based marketing (ABM), and events to drive pipeline growth and account engagement. This is a hands-on, commercially-minded, execution-focused role for a builder who works closely with Sales to deliver programs that generate pipeline across EMEA markets.
RESPONSIBILITIES AND DELIVERABLES
- Pipeline Creation & Funnel Execution
- Execute regional programs that drive net new pipeline and expansion.
- Align global campaigns to regional priorities and pipeline targets.
- Partner closely with Business Development on lead generating and other pipeline creation programs.
- Track performance and optimize programs based on conversion and impact.
- Account-Based Marketing (ABM) Execution
- Execute 1:1, 1:few, 1:many ABM programs aligned to priority accounts.
- Partner with Sales on account planning and program execution.
- Activate personalized campaigns to engage buying groups.
- Field Marketing & Regional Programs
- Plan and execute regional events, including executive roundtables, roadshows, conferences, and webinars.
- Own end-to-end program execution including follow-up and reporting.
- Ensure all programs align to target accounts and pipeline goals.
- Demand Generation Execution
- Execute integrated campaigns across digital, events, email, and third-party channels.
- Localize global campaigns for EMEA markets.
- Drive engagement across the full buyer journey.
- Sales Partnership & Deal Support
- Partner with Sales to align on account priorities.
- Support deal acceleration through targeted programs.
- Incorporate Sales feedback to improve execution.
- Performance & Optimization
- Track pipeline, ROI, and conversion metrics.
- Optimize programs and spend based on performance.
- Apply a test-and-learn approach.
- Cross-Functional Execution
- Collaborate with both global and regional teams, including Campaigns, Digital, Regional Marketing, Sales (AE, BD), and Partner and Product Marketing.
- Ensure consistent execution across teams.
- Manage vendors and partners as needed.
PERFORMANCE INDICATORS
- Pipeline generated (including MQL, MQA)
- Account engagement (target accounts)
- Opportunity creation
- Conversion rates
- Program ROI and cost per pipeline
QUALIFICATIONS SKILLS & WORK TRAITS
- 5–8 years of B2B marketing experience (SaaS or enterprise technology preferred)
- Experience executing field marketing, ABM, and demand generation programs
- Strong partnership mindset with Sales teams
- Ability to manage multiple programs across regions and priorities
- Data-driven mindset with ability to optimize performance
TECHNICAL COMPETENCIES
- Experience with CRM and marketing automation platforms
- Execution across digital, event, and integrated marketing channels
- Campaign performance measurement and reporting
- Familiarity with ABM tools and account engagement strategies; Demandbase a plus
- Understanding of GDPR and EMEA data regulations
EDUCATION
Bachelor’s degree in marketing, business, or related field (or equivalent experience)
Senior Field Marketing Manager, EMEA in Brighton employer: Fortive
As a Senior Field Marketing Manager at our company, you will thrive in a dynamic and collaborative environment that prioritises innovation and growth. We offer competitive benefits, a strong focus on employee development, and the opportunity to work closely with sales teams across the EMEA region, ensuring your contributions directly impact our success. Join us to be part of a culture that values creativity and encourages professional advancement while making a meaningful difference in the market.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Field Marketing Manager, EMEA in Brighton
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that Senior Field Marketing Manager role.
✨Tip Number 2
Showcase your skills! Create a personal website or portfolio that highlights your past marketing campaigns and successes. This is your chance to shine and demonstrate how you can drive pipeline growth in EMEA.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest. Sometimes, the best opportunities come from a simple conversation.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you top of mind. Plus, it’s a great opportunity to reiterate why you’re the perfect fit for the position.
We think you need these skills to ace Senior Field Marketing Manager, EMEA in Brighton
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Field Marketing Manager. Highlight your experience in field marketing, ABM, and demand generation, and don’t forget to showcase any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about this role and how your skills can help drive pipeline growth across EMEA. Be genuine and let your personality come through!
Showcase Your Data-Driven Mindset:We love numbers! In your application, mention specific metrics or KPIs you've achieved in previous roles. This will demonstrate your ability to track performance and optimise programs effectively, which is key for us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Fortive
✨Know Your Numbers
As a Senior Field Marketing Manager, you'll need to demonstrate your understanding of pipeline metrics and ROI. Brush up on your past campaign performances and be ready to discuss specific numbers that showcase your success in driving engagement and conversion rates.
✨Align with Sales
Since this role requires close collaboration with Sales, make sure you can articulate how you've partnered with sales teams in the past. Prepare examples of how your marketing strategies have directly supported sales goals and led to successful deal closures.
✨Showcase Your ABM Experience
Account-Based Marketing is key for this position. Be prepared to discuss your experience with 1:1, 1:few, and 1:many ABM programmes. Highlight specific campaigns you've executed and the impact they had on target accounts.
✨Be Ready to Discuss Regional Nuances
Since this role focuses on the EMEA region, it's crucial to show your understanding of local markets. Research cultural differences and market trends in EMEA countries, and be ready to discuss how you would tailor global campaigns to fit these regional needs.
