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- Tasks: Lead exciting marketing initiatives and events across the EMEA region in the medical devices sector.
- Company: Join a dynamic healthcare company focused on innovation and collaboration.
- Benefits: Remote work flexibility, competitive salary, and opportunities for professional growth.
- Other info: Work remotely with occasional travel to key events and offices.
- Why this job: Make a real impact in healthcare marketing while working with industry leaders.
- Qualifications: 5+ years in marketing, preferably in healthcare, with strong project management skills.
The predicted salary is between 50000 - 65000 £ per year.
As the Field Marketing Manager, you will be responsible for the planning, coordination, and execution of field marketing activities across the EMEA region in close alignment with the central marketing strategy. Your primary focus will be to translate global marketing initiatives into effective local execution, working closely with both the central marketing team and local commercial teams to drive demand generation, brand awareness, and commercial impact.
In this role, you will plan and deliver regional and local marketing events, manage relationships and engagements with key opinion leaders (KOLs), and support customer‑facing initiatives, becoming a trusted point of reference for the regional commercial teams. You will also analyze market trends, customer needs, and competitive dynamics to continuously refine field marketing strategies and ensure strong alignment with local market priorities.
You will manage the marketing budget for the assigned cluster, ensuring effective allocation of resources, return on investment, and alignment with regional and central objectives. You will act as a key liaison between the central marketing function and local sales organizations, ensuring consistent messaging while adapting campaigns to local market requirements. You will report to the EMEA Marketing Manager and collaborate closely with cross‑functional stakeholders across marketing, sales, and commercial operations throughout the region. This role is based remotely within eligible EMEA countries and involves occasional travel to regional offices and key market events.
Your Main Responsibilities:
- Execute marketing and strategic plan implementation at cluster level
- Collaborate closely with the cluster leader to deliver key business priorities
- Coordinate and support new product launches across the cluster
- Plan and run campaigns and events to drive and accelerate technology adoption
- Build and maintain collaboration with Key Opinion Leaders (KOLs) and industry associations
- Organize third-party and ASP-led events, including training days
- Develop and implement local tactical marketing programs and campaigns to support the sales pipeline and revenue growth
- Design, execute, and analyze Voice of Customer (VoC) initiatives
- Support account-based marketing (ABM) initiatives
- Develop and execute event and tradeshow project plans, including: Event objectives, Budget management, Logistics coordination, Demand-generation strategy, Marketing campaigns, On-site roles and responsibilities
Your Profile:
- Bachelor’s degree required
- Minimum 5 years of experience in a similar role within healthcare or medical devices
- Experience with digital marketing campaigns preferred
- Proven experience in planning and coordinating corporate events and/or tradeshows
- Ability to manage complex projects independently with minimal supervision
- Highly detail-oriented and well organized, with strong logistical skills
- Experience in developing and localizing marketing materials to meet cluster-specific needs
- Excellent communication and interpersonal skills
- Strong ability to manage budgets, including planning, forecasting, and ensuring adherence to forecasts
- Experience in: Creation and maintenance of marketing materials, Development of communications and newsletters
- Fluent in English, both written and spoken; German is strongly preferred, French is a plus
- Strong proficiency in the Microsoft ecosystem (Word, Excel, PowerPoint, Teams, Notes)
- Based in the UK, Germany, Belgium, or the Netherlands; remote role with residence near a major international airport
- Travel requirement: approximately 20–30%
Field Marketing Manager - Medical Devices in Berlin employer: Fortive
Contact Detail:
Fortive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Field Marketing Manager - Medical Devices in Berlin
✨Tip Number 1
Network like a pro! Get out there and connect with people in the medical devices field. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past marketing campaigns, events you've organised, and any successful collaborations with KOLs. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research their marketing strategies and think about how you can align your experience with their goals. A personalised touch can make all the difference.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s get you started on this exciting journey!
We think you need these skills to ace Field Marketing Manager - Medical Devices in Berlin
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Field Marketing Manager role. Highlight your experience in healthcare or medical devices, and don’t forget to showcase your skills in planning and executing marketing campaigns.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific examples of how you've driven demand generation and brand awareness in previous positions.
Showcase Your Project Management Skills: Since this role involves managing complex projects, be sure to highlight your organisational skills. Talk about how you've successfully coordinated events or campaigns in the past, and how you kept everything on track.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Fortive
✨Know Your Market
Before the interview, dive deep into the medical devices market. Understand current trends, key players, and challenges. This knowledge will help you demonstrate your expertise and show that you're ready to hit the ground running.
✨Showcase Your Event Experience
Be prepared to discuss specific events you've planned or coordinated. Highlight your role in driving demand generation and how you managed logistics. Use concrete examples to illustrate your success in similar roles.
✨Communicate Clearly
Since this role requires excellent communication skills, practice articulating your thoughts clearly and concisely. Be ready to explain how you've collaborated with cross-functional teams and engaged with KOLs in past positions.
✨Budget Management Savvy
Brush up on your budget management skills. Be ready to discuss how you've allocated resources effectively in previous roles and how you ensured a strong return on investment for marketing activities.