At a Glance
- Tasks: Lead exciting commercial strategies and collaborate with diverse teams to drive growth.
- Company: Join a dynamic company focused on innovative technical products in the EMEA region.
- Benefits: Competitive salary, bonus opportunities, and a supportive work environment.
- Other info: Be part of a collaborative culture with opportunities for professional growth.
- Why this job: Make a real impact by shaping marketing strategies and driving product success.
- Qualifications: 5+ years in marketing or sales, strong analytical skills, and excellent communication.
The predicted salary is between 60000 - 80000 £ per year.
The Commercial Program Manager role is a high impact, highly cross functional and high energy role. You will work with Commercial Strategy Managers, Sales Leaders, Marketing Managers and the Product team to support the execution of the commercial strategy and turn it into impact. This position is EMEA based, reporting to the EMEA Commercial Strategy Director – Field Sales, and requires extensive collaboration with global Product, Marketing and Sales teams.
Responsibilities
- Support with the development and lead execution of annual strategic growth plans for IG/FCAL/FNET/FPI & CMA product lines within the EMEA region.
- Analyse business performance alongside industry and market trends to identify growth opportunities.
- Establish and monitor key performance indicators to ensure that sales performance at the product line and regional levels meet or exceed goals.
- Partner with business unit leadership and Regional Sales & Marketing leadership to execute marketing plans.
- Define and deploy marketing and lead generation campaigns designed to grow the end‑user market or increase market share, focusing on product growth, share gain and market making with strategic verticals.
- Own the campaigns & promotions pricing, in alignment with business cases and financial targets.
- Coordinate activities of regional marketing & sales teams to support new products, commercial and marketing activities.
On New Product Introductions
- Create Regional Marketing Plan and manage the cross‑functional implementation of the plan (demand generation, awareness, channel marketing and assets).
- Partner with business unit leadership and Regional Sales & Marketing leadership to create the EMEA go‑to‑market strategy and execution plan.
- Work with marketing, sales and channel partners to manage new product introduction training, demo deployment across the EMEA region.
- Create and maintain key performance indicators of NPI success.
Commercial Planning
- Own the annual as well as quarterly commercial plan for assigned product lines.
- Ideate on, build and drive execution of all commercial programs with internal stakeholders such as Marketing, Sales, Inside Sales and Sales Operations.
- Comprehensively report on the progress of commercial activities through narratives and monthly L2 KPI reviews.
- Act as a stakeholder for regional and global agile teams in the marketing organization.
Commercial Excellence
- Use FBS tools like Daily Visual Management to drive prioritization and resource allocation within commercial teams based on targets and performance.
- Leverage Voice of Customer (VOC) skills, market understanding and customer proximity to drive market segmentation, transformative marketing, value selling and sales process optimization within relevant teams.
- Actively embrace, drive and report on problem solving related to agreed commercial programs and priorities.
- Represent Fluke, the commercial team and/or the workflow on internal congresses, strategic distributor events, exhibitions, etc.
Qualifications
- Bachelor's degree in marketing and/or business.
- Minimum of 5 years' experience in marketing, sales or product management within organizations that produce highly advanced, innovative technical products.
- Experience with sales and/or marketing of products in the EU28/EMEA with a track record of increasing or creating market share.
- Experience working in large, matrixed and global organizations.
- New product introduction (NPI) launch experience with tracking to meet or exceed targets.
- Strong analytical skills with the ability to turn data into insights and communicate clear strategic recommendations.
- Proven ability to be highly adaptable, well‑organised and an excellent communicator & influencer.
Benefits
This position is also eligible for a bonus as part of the total compensation package.
Equal Opportunity Employer
We are an Equal Opportunity Employer.
Commercial Program Manager employer: Fortive Corporation
As a Commercial Program Manager at our EMEA-based company, you will thrive in a dynamic and collaborative work culture that values innovation and strategic thinking. We offer competitive benefits, including performance bonuses, and a commitment to employee growth through cross-functional teamwork and professional development opportunities. Join us to make a meaningful impact in a role that not only drives commercial success but also fosters your career advancement in a global environment.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Program Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fortive Corporation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fortive Corporation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fortive Corporation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fortive Corporation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Commercial Program Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fortive Corporation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fortive Corporation:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fortive Corporation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fortive Corporation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fortive Corporation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fortive Corporation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
