At a Glance
- Tasks: Lead and execute a global PR strategy, shaping media narratives and building relationships.
- Company: Dynamic firm at the forefront of blockchain technology with a focus on innovation.
- Benefits: Competitive salary, bonuses, pension, and generous leave policies.
- Other info: Join a collaborative team and thrive in a fast-paced environment with growth opportunities.
- Why this job: Make an impact in the blockchain space while enhancing your PR skills and network.
- Qualifications: 12-15 years of experience, strong communication skills, and a passion for storytelling.
The predicted salary is between 76000 - 104000 £ per year.
Under the direction of the Executive Director of Global Public Relations, this person will serve as a senior member of the team with responsibility for strategising, developing and executing a robust media strategy aligned to business goals and objectives. In doing so, the Director of Public Relations will promote company news, information and thought leadership to the media and analyst community, proactively build and manage relationships with editors, journalists and analysts, influence news coverage, shape perceptions of the firm and protect against reputational risk.
By partnering closely with members of the M&C team, business heads and senior leaders within the company, they will develop compelling messaging and content, leverage media trends to attain positive news coverage, generate story ideas, draft and place bylined articles to establish senior leaders as spokespeople and thought leaders, and provide strategic counsel on PR opportunities across businesses.
RESPONSIBILITIES
- Overall responsibility is to strategise, develop and execute a global public relations strategy across businesses and their related thought leadership areas generating awareness and coverage via proactive pitching, interviews, bylines, media tours, statements, roundtables, editor briefings and more.
- Collaborate with M&C peers to ensure a holistic M&C strategy and reporting with defined goals, objectives and KPIs.
- Leverage writing skills and knowledge of the industry to develop media narratives through compelling thought leadership on key initiatives.
- Manage overall engagement with the media in the US, responding to urgent enquiries across business topics, developing relationships across key Tier 1 and targeted trade media (including key reporters globally in DLT-related publications) and facilitating in-person meetings with journalists and key Executive Committee staff.
- Maintain positive relationships with global PR agencies in the US and London, advising on strategy and work initiatives and reviewing/approving all quotes, content and coverage.
- Monitor and read all coverage related to relevant topics and strategise around areas of opportunity including new areas of opportunity for the business.
- Support social media activity for related media work including content development, video initiatives and more.
- Mitigate risk by following established procedures, spotting key errors and demonstrating strong ethical behaviour.
QUALIFICATIONS
- Minimum of 12-15 years of related experience.
- Hands-on with Blockchain.
- Bachelor degree preferred or equivalent experience.
- Communications degree with a solid understanding of all communications disciplines.
- Strong verbal and writing capabilities with the ability to translate complex business topics into higher-level themes that will resonate with journalists and readers; leverage compelling storytelling and data-driven content.
- Ability to network and influence colleagues on PR recommendations and strategies.
- Solid analytical capabilities to measure results and identify areas of opportunity.
- Excellent organisational and time management skills in order to effectively prioritise a number of simultaneous projects while sometimes meeting short deadlines.
BENEFITS
- Base salary of 95-125k (dependent on experience and qualifications).
- Bonus.
- Pension.
- Paternity/Maternity/Bereavement leave.
Director of Public Relations and Public Affairs in London employer: Fortis Hayes
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StudySmarter Expert Advice🤫
We think this is how you could land Director of Public Relations and Public Affairs in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Fortis Hayes. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Fortis Hayes, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Fortis Hayes inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Director of Public Relations and Public Affairs in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Fortis Hayes. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Fortis Hayes.
How to prepare for a job interview at Fortis Hayes
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
