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For Companies At a Glance
- Tasks: Lead and execute a global PR strategy, shaping media narratives and building relationships.
- Company: Dynamic firm at the forefront of blockchain technology with a focus on innovation.
- Benefits: Competitive salary, bonuses, pension, and generous leave policies.
- Why this job: Make an impact in the blockchain space while enhancing your PR skills and network.
- Qualifications: 12-15 years of experience, strong communication skills, and a passion for storytelling.
- Other info: Join a collaborative team and thrive in a fast-paced environment with growth opportunities.
The predicted salary is between 76000 - 104000 £ per year.
Under the direction of the Executive Director of Global Public Relations, this person will serve as a senior member of the team with responsibility for strategising, developing and executing a robust media strategy aligned to business goals and objectives. In doing so, the Director of Public Relations will promote company news, information and thought leadership to the media and analyst community, proactively build and manage relationships with editors, journalists and analysts, influence news coverage, shape perceptions of the firm and protect against reputational risk.
By partnering closely with members of the M&C team, business heads and senior leaders within the company, they will develop compelling messaging and content, leverage media trends to attain positive news coverage, generate story ideas, draft and place bylined articles to establish senior leaders as spokespeople and thought leaders, and provide strategic counsel on PR opportunities across businesses.
RESPONSIBILITIES
- Overall responsibility is to strategise, develop and execute a global public relations strategy across businesses and their related thought leadership areas generating awareness and coverage via proactive pitching, interviews, bylines, media tours, statements, roundtables, editor briefings and more.
- Collaborate with M&C peers to ensure a holistic M&C strategy and reporting with defined goals, objectives and KPIs.
- Leverage writing skills and knowledge of the industry to develop media narratives through compelling thought leadership on key initiatives.
- Manage overall engagement with the media in the US, responding to urgent enquiries across business topics, developing relationships across key Tier 1 and targeted trade media (including key reporters globally in DLT-related publications) and facilitating in-person meetings with journalists and key Executive Committee staff.
- Maintain positive relationships with global PR agencies in the US and London, advising on strategy and work initiatives and reviewing/approving all quotes, content and coverage.
- Monitor and read all coverage related to relevant topics and strategise around areas of opportunity including new areas of opportunity for the business.
- Support social media activity for related media work including content development, video initiatives and more.
- Mitigate risk by following established procedures, spotting key errors and demonstrating strong ethical behaviour.
QUALIFICATIONS
- Minimum of 12-15 years of related experience.
- Hands-on with Blockchain.
- Bachelor degree preferred or equivalent experience.
- Communications degree with a solid understanding of all communications disciplines.
- Strong verbal and writing capabilities with the ability to translate complex business topics into higher-level themes that will resonate with journalists and readers; leverage compelling storytelling and data-driven content.
- Ability to network and influence colleagues on PR recommendations and strategies.
- Solid analytical capabilities to measure results and identify areas of opportunity.
- Excellent organisational and time management skills in order to effectively prioritise a number of simultaneous projects while sometimes meeting short deadlines.
BENEFITS
- Base salary of 95-125k (dependent on experience and qualifications).
- Bonus.
- Pension.
- Paternity/Maternity/Bereavement leave.
Director of Public Relations and Public Affairs in London employer: Fortis Hayes
Contact Detail:
Fortis Hayes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Public Relations and Public Affairs in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially those in PR and blockchain. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in media strategy and thought leadership. Include examples of successful campaigns or articles you've placed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on industry trends! Follow key publications and influencers in the PR and blockchain space. This knowledge will not only help you in interviews but also show that you're genuinely interested in the field.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Tailor your application to highlight how your experience aligns with our needs, especially in developing media strategies and managing relationships. Let’s get you on board!
We think you need these skills to ace Director of Public Relations and Public Affairs in London
Some tips for your application 🫡
Show Your Passion for PR: When you're writing your application, let your enthusiasm for public relations shine through. We want to see how you can bring your unique flair to our team and how your experience aligns with our goals.
Tailor Your Message: Make sure to customise your application to reflect the specific requirements of the Director of Public Relations role. Highlight your hands-on experience with blockchain and how it relates to the media strategies you've executed in the past.
Be Clear and Concise: We appreciate clarity! Use straightforward language and get to the point quickly. This will help us understand your qualifications without sifting through unnecessary fluff.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Fortis Hayes
✨Know Your Blockchain Stuff
Since the role requires hands-on experience with blockchain, make sure you brush up on the latest trends and developments in the industry. Be ready to discuss how blockchain can impact public relations and share any relevant experiences you've had.
✨Craft Your Media Strategy
Prepare a mock media strategy that aligns with the company's goals. Think about how you would promote their news and thought leadership. This shows your proactive approach and understanding of the role's responsibilities.
✨Showcase Your Storytelling Skills
Be ready to demonstrate your writing capabilities. Bring examples of compelling narratives or articles you've crafted in the past. Highlight how you can translate complex topics into engaging content that resonates with journalists.
✨Build Relationships on the Spot
During the interview, think about how you can establish rapport with the interviewers. Discuss your networking strategies and how you’ve successfully built relationships with media professionals in the past. This will show your ability to influence and connect with key stakeholders.
