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- Tasks: Lead and execute a global PR strategy, shaping media narratives and building relationships.
- Company: Dynamic firm at the forefront of blockchain technology and public relations.
- Benefits: Competitive salary, bonuses, pension, and generous leave policies.
- Why this job: Make an impact in the blockchain space while enhancing your PR skills.
- Qualifications: 12-15 years of experience, strong communication skills, and blockchain knowledge required.
- Other info: Fast-paced environment with opportunities for professional growth and networking.
The predicted salary is between 76000 - 104000 £ per year.
Under the direction of the Executive Director of Global Public Relations, this person will serve as a senior member of the team with responsibility for strategising, developing and executing a robust media strategy aligned to business goals and objectives. The Director of Public Relations will promote company news, information and thought leadership to the media and analyst community, proactively build and manage relationships with editors, journalists and analysts, influence news coverage, shape perceptions of the firm and protect against reputational risk.
By partnering closely with members of the M&C team, business heads and senior leaders within the company, they will develop compelling messaging and content, leverage media trends to attain positive news coverage, generate story ideas, draft and place bylined articles to establish senior leaders as spokespeople and thought leaders, and provide strategic counsel on PR opportunities across businesses.
Responsibilities:
- Overall responsibility is to strategise, develop and execute a global public relations strategy across businesses and their related thought leadership areas generating awareness and coverage via proactive pitching, interviews, bylines, media tours, statements, roundtables, editor briefings and more.
- Collaborate with M&C peers to ensure a holistic M&C strategy and reporting with defined goals, objectives and KPIs.
- Leverage writing skills and knowledge of the industry to develop media narratives through compelling thought leadership on key initiatives.
- Manage overall engagement with the media in the US, responding to urgent enquiries across business topics, developing relationships across key Tier 1 and targeted trade media (including key reporters globally in DLT-related publications) and facilitating in-person meetings with journalists and key Executive Committee staff.
- Maintain positive relationships with global PR agencies in the US and London, advising on strategy and work initiatives and reviewing/approving all quotes, content and coverage.
- Monitor and read all coverage related to relevant topics and strategise around areas of opportunity including new areas of opportunity for the business.
- Support social media activity for related media work including content development, video initiatives and more.
- Mitigate risk by following established procedures, spotting key errors and demonstrating strong ethical behaviour.
Qualifications:
- Minimum of 12-15 years of related experience.
- Hands-on with Blockchain.
- Bachelor degree preferred or equivalent experience.
- Communications degree with a solid understanding of all communications disciplines.
- Strong verbal and writing capabilities with the ability to translate complex business topics into higher-level themes that will resonate with journalists and readers; leverage compelling storytelling and data-driven content.
- Ability to network and influence colleagues on PR recommendations and strategies.
- Solid analytical capabilities to measure results and identify areas of opportunity.
- Excellent organisational and time management skills in order to effectively prioritise a number of simultaneous projects while sometimes meeting short deadlines.
Benefits:
- Base salary of 95-125k (dependent on experience and qualifications).
- Bonus.
- Pension.
- Paternity/Maternity/Bereavement leave.
Director of Public Relations and Public Affairs employer: Fortis Hayes
Contact Detail:
Fortis Hayes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Public Relations and Public Affairs
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals, especially those in PR and blockchain. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. Remember, it’s all about who you know!
✨Tip Number 2
Show off your expertise! Create content that showcases your knowledge of public relations and blockchain. Write articles, share insights on social media, or even start a blog. This not only builds your personal brand but also attracts attention from potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its media presence. Know their recent news, understand their PR strategy, and think about how you can contribute. Tailor your responses to highlight your hands-on experience with blockchain and PR.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the job description and showcasing your relevant experience. Let’s get you that dream job!
We think you need these skills to ace Director of Public Relations and Public Affairs
Some tips for your application 🫡
Show Your Passion for PR: When you're writing your application, let your enthusiasm for public relations shine through! We want to see how you can bring your unique flair to our team and how your experience aligns with our goals.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your hands-on experience with blockchain and any relevant media strategies you've executed. We love seeing how you can connect your past work to what we do!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and skills. Remember, less is often more!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Fortis Hayes
✨Know Your Blockchain Stuff
Since this role is hands-on with blockchain, make sure you brush up on the latest trends and developments in the industry. Be ready to discuss how blockchain can impact public relations and share your insights on its relevance to the company's goals.
✨Craft Your Media Strategy
Prepare a mock media strategy that aligns with the company's objectives. Think about how you would proactively pitch stories and manage relationships with key journalists. This will show your strategic thinking and understanding of the role's responsibilities.
✨Showcase Your Writing Skills
Bring samples of your writing, especially any bylined articles or press releases you've crafted. Be prepared to discuss your approach to storytelling and how you translate complex topics into engaging narratives for the media.
✨Demonstrate Your Networking Ability
Think of examples where you've successfully built relationships with media professionals. Be ready to share how you’ve influenced coverage or shaped perceptions in previous roles, as this will highlight your networking skills and ability to drive PR initiatives.
