ASO Specialist in London

At Fortis Games, we aspire to make great games that bring people together while redefining how game companies work. We believe in building a sense of belonging through our games, their communities, and how we operate and treat each other. Through our game communities, we will create powerful connections and lasting memories. We will foster a culture of diversity, equity and belonging where together our diverse skills, experiences and backgrounds impact the games we make.

We are an early but mighty organization with a leadership team of game industry veterans. There are many opportunities for you to have a big impact on the products we’ll be making as well as the overall direction of the company. If you’re passionate about tackling difficult problems with direct and thoughtful communication and a team-first mentality, we may be the right place for you.

At Fortis, we believe that sustainable growth is driven by a deep understanding of how players discover, evaluate, and engage with our games. As an ASO Specialist, you will play a key role within our Player Growth organization, owning and evolving our app store strategy across multiple titles.

You will operate across the full growth funnel — from discoverability and search visibility to store conversion and alignment with in-game experiences — ensuring our presence in the App Store and Google Play reflects both player behavior and product evolution. This role sits at the intersection of User Acquisition, Product Marketing, Creative, and Game Teams. You will help connect paid and organic growth into a unified strategy, while also introducing AI-driven workflows to scale experimentation, insights, and execution.

What you’ll achieve:

• Drive organic growth and discoverability across the Fortis portfolio by developing and evolving keyword strategies, metadata frameworks, and store positioning that capture player intent at scale.
• Own the end-to-end app store strategy, ensuring consistency between UA campaigns, store presence, and in-game experiences to maximize conversion and long-term player value.
• Build and scale a robust experimentation framework across creatives and metadata, continuously improving performance through structured testing, rapid iteration, and data-driven decision making.
• Leverage AI-driven tools and workflows to accelerate research, ideation, and execution — from keyword discovery and competitor analysis to creative concepts, copy development, and performance insights.
• Partner closely with UA, Product Marketing, Creative, and Game Teams to ensure store strategies are aligned with LiveOps, seasonal beats, and broader growth initiatives.
• Continuously adapt to platform changes, algorithm updates, and evolving player behavior, ensuring Fortis remains competitive and forward-thinking in the app store ecosystem.
• Contribute to broader growth initiatives by supporting organic loops, including referral systems and invite-based mechanics, ensuring alignment between store presence and in-game systems.

What you’ll need to be successful:

• Strong experience in App Store Optimization within mobile gaming, with a deep understanding of both the App Store and Google Play ecosystems.
• Proven ability to drive both discoverability and conversion through keyword strategy, metadata optimization, and creative testing.
• Experience building and running structured A/B testing frameworks, with the ability to translate results into scalable insights and best practices.
• Strong understanding of full-funnel growth, including the relationship between paid UA, organic discovery, store performance, and LiveOps.
• Familiarity with AI tools and workflows for research, content generation, experimentation, or performance optimization, and curiosity to continue evolving in this space.
• Experience working cross-functionally with marketing, creative, and product teams, with the ability to align multiple stakeholders around shared growth objectives.
• Strong analytical mindset, with the ability to interpret performance data and turn insights into actionable strategies.
• Excellent prioritization and communication skills, with the ability to operate autonomously in a fast-paced, multi-project environment.

Why join us:

• We strongly believe we are changing how games studios operate and at the core of what we do is making great games that create a connected community.
• We're not just about making Games Where You Belong. We're also about building communities where our people belong. That's why Fortis is a thriving environment that celebrates diversity, embraces inclusivity, and fosters growth.
• Build and grow with a seasoned team of accomplished talent who have left an impactful mark in their disciplines, both in and out of gaming.
• Fortis is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, protected veteran status, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.