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For Companies At a Glance
- Tasks: Create and execute industry-specific content strategies for key sectors like Manufacturing and Energy.
- Company: Join Fortinet, a leader in cybersecurity with a diverse and inclusive culture.
- Benefits: Enjoy a competitive salary, flexible working, and a supportive environment for your career growth.
- Why this job: Make a real impact by shaping messaging that resonates with top industries and clients.
- Qualifications: 4+ years in marketing, ideally in IT or Cybersecurity, with strong communication skills.
- Other info: Dynamic role with opportunities to collaborate across teams and drive innovative campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Location: flexible - could be based from a Fortinet office within EMEA region. Hybrid working: 4 days per week in office / 1 day remote.
Role Overview
We are looking for an Industry Marketing Manager to elevate our industry-specific messaging and content strategy across key verticals including Manufacturing, Energy, and Utilities. You will be a critical part of the EMEA ABM & Vertical Marketing team, reporting directly to the ABM Director. Your mission is to drive the development, enablement, and evangelization of compelling vertical message and content tailored to our priority industries and accounts.
Your Responsibilities
- Own and execute vertical-specific content strategies that align with our business objectives and existing solution messaging.
- Conduct ongoing industry research to stay ahead of regional trends, client challenges, and market opportunities.
- Understand sales priority and strategies, solution offerings, and existing value propositions and how they strategically relate with industry issues and top client needs.
- Partner effectively with other marketing team members (communications, Field Marketing, PR, demand management, content, creative, events) and external agencies to support content and message wide concurrent campaigns and initiatives.
- Create and adapt content for various channels – email, blog, social media—as well as long‐form assets like eBooks, solution briefs, and industry insights reports.
- Develop a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external partners.
- Enable field teams (Sales, Marketing, Business Development) by ensuring message consistency and clarity.
- Monitor and measure the effectiveness and results of marketing campaigns and recommend ways to improve future content performance.
We Are Looking For
- Minimum of 4 years of experience in a similar role, within the IT or Cybersecurity industry.
- Ideally you should have an engineering background or similar qualification, in addition to your Marketing experience.
- Familiar with the concepts or solution of the OT/IT convergence.
- Bachelor's degree or equivalent in Marketing, Communications, Business, or related field.
- Exceptional written and verbal communication skills in English (native-level fluency required); additional European languages are a plus.
- Proven experience with content strategy, creation, and performance measurement.
- Strong project management and organizational skills with the ability to drive and optimise processes and deliver against deadlines.
- A balance of creative thinking and analytical mindset – you are as comfortable brainstorming big ideas as you are optimizing them.
- Experience collaborating with cross-functional teams and managing relationships with external agencies.
- Positive, proactive, and team-oriented attitude – you thrive in dynamic, fast-paced environments.
Why Join Us?
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well‐being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.
Seniority level: Mid‐Senior level
Employment type: Full‐time
Job function: Marketing and Sales
Industry Marketing Manager / Content Strategist in London employer: Fortinet
Contact Detail:
Fortinet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Industry Marketing Manager / Content Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in content strategy and marketing. This is your chance to demonstrate how you can elevate messaging and drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its industry. Understand their challenges and think about how your experience aligns with their needs. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Industry Marketing Manager / Content Strategist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Industry Marketing Manager role. Highlight your experience in content strategy and how it aligns with our focus on vertical messaging. We want to see how you can elevate our industry-specific content!
Showcase Your Creativity: Don’t just list your skills; show us how you’ve used them! Include examples of past projects where you’ve developed compelling content or executed successful marketing campaigns. We love seeing creative thinking in action!
Research is Key: Dive into the latest trends in the IT and Cybersecurity sectors, especially within Manufacturing, Energy, and Utilities. Demonstrating your knowledge of these industries will set you apart and show us you’re ready to hit the ground running.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Fortinet
✨Know Your Industry Inside Out
Before the interview, dive deep into the specific industries you'll be focusing on, like Manufacturing, Energy, and Utilities. Understand the current trends, challenges, and opportunities in these sectors so you can speak confidently about how your content strategies can address them.
✨Showcase Your Content Strategy Skills
Prepare examples of your previous work that highlight your experience with content strategy and performance measurement. Be ready to discuss how you've developed and executed successful campaigns, and how you measure their effectiveness.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated with cross-functional teams or external agencies. Highlight your communication skills and how you ensure message consistency across different channels.
✨Bring Your Creative and Analytical A-Game
Be prepared to discuss how you balance creative thinking with analytical skills. Share instances where you've brainstormed innovative ideas and then optimised them based on data and feedback. This will show that you're not just a creative thinker but also someone who can drive results.
