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For Companies At a Glance
- Tasks: Create and execute industry-specific content strategies to elevate our messaging.
- Company: Join Fortinet, a leader in cybersecurity with a focus on innovation.
- Benefits: Flexible hybrid working, diverse environment, and attractive rewards package.
- Why this job: Make a real impact in cybersecurity while collaborating with creative minds.
- Qualifications: 4+ years in marketing, strong communication skills, and a passion for content creation.
- Other info: Dynamic team culture with opportunities for growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Location: flexible - could be based from a Fortinet office within EMEA region
Hybrid working: 4 days per week in office / 1 day remote
Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere.
Role Overview
We are currently seeking a dynamic Industry Marketing Manager to elevate our industry-specific messaging and content strategy across key verticals including Manufacturing, Energy, and Utilities. You will be a critical part of the EMEA ABM & Vertical Marketing team, reporting directly to the ABM Director. Your mission is to drive the development, enablement, and evangelization of compelling vertical message and content tailored to our priority industries and accounts.
Your Responsibilities
- Own and execute vertical-specific content strategies that align with our business objectives and existing solution messaging.
- Conduct ongoing industry research to stay ahead of regional trends, client challenges, and market opportunities.
- Understand sales priority and strategies, solution offerings, and existing value propositions and how they strategically relate with industry issues and top client needs.
- Partner effectively with other marketing team members (communications, Field Marketing, PR, demand management, content, creative, events) and external agencies to support content and message wide concurrent campaigns and initiatives.
- Create and adapt content for various channels – email, blog, social media—as well as long‑form assets like eBooks, solution briefs, and industry insights reports.
- Develop a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external partners.
- Enable field teams (Sales, Marketing, Business Development) by ensuring message consistency and clarity.
- Monitor and measure the effectiveness and results of marketing campaigns and recommend ways to improve future content performance.
We Are Looking For
- An insightful and influential collaborator to join our team.
- Minimum of 4 years of experience in a similar role, within the IT or Cybersecurity industry.
- Ideally you should have an engineering background or similar qualification, in addition to your Marketing experience.
- Familiar with the concepts or solution of the OT/IT convergence.
- Bachelor’s degree or equivalent in Marketing, Communications, Business, or related field.
- Exceptional written and verbal communication skills in English (native‑level fluency required); additional European languages are a plus.
- Proven experience with content strategy, creation, and performance measurement.
- Strong project management and organizational skills with the ability to drive and optimise processes and deliver against deadlines.
- A balance of creative thinking and analytical mindset – you are as comfortable brainstorming big ideas as you are optimizing them.
- Experience collaborating with cross‑functional teams and managing relationships with external agencies.
- Positive, proactive, and team‑oriented attitude – you thrive in dynamic, fast‑paced environments.
Why Join Us?
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well‑being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.
Industry Marketing Manager / Content Strategist employer: Fortinet
Contact Detail:
Fortinet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Industry Marketing Manager / Content Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more connections you make, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to demonstrate your content strategy prowess and creativity, so make it shine!
✨Tip Number 3
Prepare for interviews by researching the company and its industry. Understand their challenges and how your skills can help them succeed. Tailor your responses to show you’re the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Industry Marketing Manager / Content Strategist
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Industry Marketing Manager role. Highlight your experience in content strategy and how it aligns with our mission at Fortinet. We want to see how you can elevate our messaging!
Showcase Your Creativity: Don’t hold back on sharing your bold ideas! Use your application to demonstrate your creative thinking and how you've successfully implemented innovative content strategies in the past. We love seeing fresh perspectives!
Be Clear and Concise: When writing your application, clarity is key. Make sure your points are easy to understand and directly related to the job description. We appreciate straightforward communication that gets to the heart of your qualifications.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Fortinet!
How to prepare for a job interview at Fortinet
✨Know Your Industry Inside Out
Before the interview, dive deep into the cybersecurity landscape, especially focusing on the sectors Fortinet operates in, like Manufacturing and Energy. Familiarise yourself with current trends, challenges, and opportunities in these industries to show you’re not just a candidate, but a knowledgeable partner.
✨Showcase Your Content Strategy Skills
Prepare examples of your previous work that highlight your ability to create and execute effective content strategies. Be ready to discuss how you’ve tailored messaging for different audiences and the impact it had on engagement and conversion rates.
✨Collaborate Like a Pro
Fortinet values teamwork, so be prepared to discuss your experience working with cross-functional teams. Share specific instances where you successfully partnered with sales, marketing, or external agencies to achieve a common goal, demonstrating your collaborative spirit.
✨Bring Your Creative Ideas
Don’t hold back on sharing bold, creative ideas during the interview. Think about innovative content formats or campaigns that could resonate with Fortinet’s target audience. This will not only showcase your creativity but also your enthusiasm for the role.
