At a Glance
- Tasks: Create and execute engaging content strategies for key industries like Manufacturing and Energy.
- Company: Join Fortinet, a leader in cybersecurity with a mission to protect people and data.
- Benefits: Enjoy hybrid working, competitive rewards, and a supportive, inclusive environment.
- Other info: Dynamic team culture with opportunities for growth and collaboration across diverse teams.
- Why this job: Make a real impact in cybersecurity while unleashing your creativity and strategic thinking.
- Qualifications: 4+ years in marketing, strong communication skills, and a passion for content creation.
The predicted salary is between 36000 - 60000 £ per year.
Location: flexible - could be based from a Fortinet office within EMEA region
Hybrid working: 4 days per week in office / 1 day remote
Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.
Role Overview
We’re looking for an Industry Marketing Manager to elevate our industry‐specific messaging and content strategy across key verticals including Manufacturing, Energy, and Utilities. You’ll be a critical part of the EMEA ABM & Vertical Marketing team, reporting directly to the ABM Director. Your mission? Drive the development, enablement, and evangelization of compelling vertical message and content tailored to our priority industries and accounts. If you’re customer‐obsessed, love creating meaningful content, and have bold, creative ideas ready to take flight – we’d love to have you on our team!
Your Responsibilities
- Own and execute vertical‐specific content strategies that align with our business objectives and existing solution messaging.
- Conduct ongoing industry research to stay ahead of regional trends, client challenges, and market opportunities.
- Understand sales priority and strategies, solution offerings, and existing value propositions and how they strategically relate with industry issues and top client needs.
- Partner effectively with other marketing team members (communications, Field Marketing, PR, demand management, content, creative, events) and external agencies to support content and message‐wide concurrent campaigns and initiatives.
- Create and adapt content for various channels – email, blog, social media – as well as long‐form assets like eBooks, solution briefs, and industry insights reports.
- Develop a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external partners.
- Enable field teams (Sales, Marketing, Business Development) by ensuring message consistency and clarity.
- Monitor and measure the effectiveness and results of marketing campaigns and recommend ways to improve future content performance.
We Are Looking For
- Minimum of 4 years of experience in a similar role, within the IT or Cybersecurity industry.
- Ideally you should have an engineering background or similar qualification, in addition to your Marketing experience.
- Familiar with the concepts or solution of the OT/IT convergence.
- Bachelor's degree or equivalent in Marketing, Communications, Business, or related field.
- Exceptional written and verbal communication skills in English (native‐level fluency required); additional European languages are a plus.
- Proven experience with content strategy, creation, and performance measurement.
- Strong project management and organizational skills with the ability to drive and optimise processes and deliver against deadlines.
- A balance of creative thinking and analytical mindset – you’re as comfortable brainstorming big ideas as you are optimising them.
- Experience collaborating with cross‐functional teams and managing relationships with external agencies.
- Positive, proactive, and team‐oriented attitude – you thrive in dynamic, fast‐paced environments.
Why Join Us?
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well‐being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.
Industry Marketing Manager / Content Strategist in London employer: Fortinet, Inc.
Fortinet is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, alongside a competitive Total Rewards package that prioritises your health and financial well-being. Join us to be part of a diverse team dedicated to making a meaningful impact in the cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Marketing Manager / Content Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fortinet, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fortinet, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fortinet, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fortinet, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Industry Marketing Manager / Content Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fortinet, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fortinet, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fortinet, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fortinet, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fortinet, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fortinet, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
