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For Companies At a Glance
- Tasks: Create and execute engaging content strategies for key industries like Manufacturing and Energy.
- Company: Join Fortinet, a leader in cybersecurity with a mission to protect people and data.
- Benefits: Enjoy hybrid working, competitive rewards, and a supportive, inclusive environment.
- Why this job: Make a real impact in cybersecurity while unleashing your creativity and strategic thinking.
- Qualifications: 4+ years in marketing, strong communication skills, and a passion for content creation.
- Other info: Dynamic team culture with opportunities for growth and collaboration across diverse teams.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: flexible - could be based from a Fortinet office within EMEA region
Hybrid working: 4 days per week in office / 1 day remote
Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere. We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.
Role Overview
Weâre looking for an Industry Marketing Manager to elevate our industryâspecific messaging and content strategy across key verticals including Manufacturing, Energy, and Utilities. Youâll be a critical part of the EMEA ABM & Vertical Marketing team, reporting directly to the ABM Director. Your mission? Drive the development, enablement, and evangelization of compelling vertical message and content tailored to our priority industries and accounts. If youâre customerâobsessed, love creating meaningful content, and have bold, creative ideas ready to take flight â weâd love to have you on our team!
Your Responsibilities
- Own and execute verticalâspecific content strategies that align with our business objectives and existing solution messaging.
- Conduct ongoing industry research to stay ahead of regional trends, client challenges, and market opportunities.
- Understand sales priority and strategies, solution offerings, and existing value propositions and how they strategically relate with industry issues and top client needs.
- Partner effectively with other marketing team members (communications, Field Marketing, PR, demand management, content, creative, events) and external agencies to support content and messageâwide concurrent campaigns and initiatives.
- Create and adapt content for various channels â email, blog, social media â as well as longâform assets like eBooks, solution briefs, and industry insights reports.
- Develop a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external partners.
- Enable field teams (Sales, Marketing, Business Development) by ensuring message consistency and clarity.
- Monitor and measure the effectiveness and results of marketing campaigns and recommend ways to improve future content performance.
We Are Looking For
- Minimum of 4 years of experience in a similar role, within the IT or Cybersecurity industry.
- Ideally you should have an engineering background or similar qualification, in addition to your Marketing experience.
- Familiar with the concepts or solution of the OT/IT convergence.
- Bachelor's degree or equivalent in Marketing, Communications, Business, or related field.
- Exceptional written and verbal communication skills in English (nativeâlevel fluency required); additional European languages are a plus.
- Proven experience with content strategy, creation, and performance measurement.
- Strong project management and organizational skills with the ability to drive and optimise processes and deliver against deadlines.
- A balance of creative thinking and analytical mindset â youâre as comfortable brainstorming big ideas as you are optimising them.
- Experience collaborating with crossâfunctional teams and managing relationships with external agencies.
- Positive, proactive, and teamâoriented attitude â you thrive in dynamic, fastâpaced environments.
Why Join Us?
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial wellâbeing. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.
Industry Marketing Manager / Content Strategist in London employer: Fortinet, Inc.
Contact Detail:
Fortinet, Inc. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Industry Marketing Manager / Content Strategist in London
â¨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes itâs not just what you know, but who you know that can help you land that dream job.
â¨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content strategies and marketing campaigns. We want to see what you can do, so make sure itâs easy for potential employers to find your work.
â¨Tip Number 3
Prepare for interviews by researching the company and its industry. We recommend knowing Fortinetâs mission and how your experience aligns with their goals. This will show youâre genuinely interested and ready to contribute.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Donât miss out on this opportunity!
We think you need these skills to ace Industry Marketing Manager / Content Strategist in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Industry Marketing Manager role. Highlight your experience in content strategy and how it aligns with our mission at Fortinet. We want to see how you can elevate our messaging!
Showcase Your Creativity: Donât hold back on sharing your bold ideas! Use your application to demonstrate your creative thinking and how you've successfully implemented innovative content strategies in the past. We love seeing fresh perspectives!
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate well-structured content that gets straight to the heart of your experience and skills. Remember, clarity is key in marketing!
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures youâre considered for this exciting opportunity. Letâs make it happen!
How to prepare for a job interview at Fortinet, Inc.
â¨Know Your Industry Inside Out
Before the interview, dive deep into the cybersecurity landscape, especially focusing on the sectors Fortinet operates in, like Manufacturing and Energy. Understanding current trends and challenges will help you speak confidently about how your content strategies can address these issues.
â¨Showcase Your Content Creation Skills
Prepare a portfolio of your previous work that highlights your ability to create engaging content across various formats. Be ready to discuss specific campaigns you've executed and the results they achieved, as this will demonstrate your hands-on experience and effectiveness in content strategy.
â¨Collaborate and Communicate
Since the role involves working with cross-functional teams, think of examples where you've successfully collaborated with others. Highlight your communication skills and how you've ensured message consistency across different channels, which is crucial for the position.
â¨Be Ready to Discuss Metrics
Fortinet values data-driven decisions, so come prepared to talk about how you've measured the success of your marketing campaigns. Discuss specific metrics you've tracked and how you've used this data to optimise future content performance.
