At a Glance
- Tasks: Create and execute industry-specific content strategies for key sectors like Manufacturing and Energy.
- Company: Join Fortinet, a leader in cybersecurity with over 20 years of innovation.
- Benefits: Flexible hybrid working, competitive rewards, and a supportive work environment.
- Other info: Dynamic team culture that values creativity and collaboration.
- Why this job: Make a real impact in cybersecurity while developing your marketing skills.
- Qualifications: 4+ years in marketing, ideally in IT or Cybersecurity, with strong communication skills.
The predicted salary is between 28800 - 48000 £ per year.
Location: flexible - could be based from a Fortinet office within EMEA region
Hybrid working: 4 days per week in office / 1 day remote
Join Fortinet, a cybersecurity pioneer with over two decades of excellence, as we continue to shape the future of cybersecurity and redefine the intersection of networking and security. At Fortinet, our mission is to safeguard people, devices, and data everywhere.
We are currently seeking a dynamic Account Manager to contribute to the success of our rapidly growing business.
Role Overview
We’re looking for an Industry Marketing Manager to elevate our industry‑specific messaging and content strategy across key verticals including Manufacturing, Energy, and Utilities. You’ll be a critical part of the EMEA ABM & Vertical Marketing team, reporting directly to the ABM Director. Your mission? Drive the development, enablement, and evangelization of compelling vertical message and content tailored to our priority industries and accounts. If you’re customer‑obsessed, love creating meaningful content, and have bold, creative ideas ready to take flight – we’d love to have you on our team!
Your Responsibilities
- Own and execute vertical‑specific content strategies that align with our business objectives and existing solution messaging.
- Conduct ongoing industry research to stay ahead of regional trends, client challenges, and market opportunities.
- Understand sales priority and strategies, solution offerings, and existing value propositions and how they strategically relate with industry issues and top client needs.
- Partner effectively with other marketing team members (communications, Field Marketing, PR, demand management, content, creative, events) and external agencies to support content and message‑wide concurrent campaigns and initiatives.
- Create and adapt content for various channels – email, blog, social media – as well as long‑form assets like eBooks, solution briefs, and industry insights reports.
- Develop a comprehensive vertical content roadmap, collaborating closely with internal stakeholders and external partners.
- Enable field teams (Sales, Marketing, Business Development) by ensuring message consistency and clarity.
- Monitor and measure the effectiveness and results of marketing campaigns and recommend ways to improve future content performance.
We Are Looking For
- Minimum of 4 years of experience in a similar role, within the IT or Cybersecurity industry.
- Ideally you should have an engineering background or similar qualification, in addition to your Marketing experience.
- Familiar with the concepts or solution of the OT/IT convergence.
- Bachelor’s degree or equivalent in Marketing, Communications, Business, or related field.
- Exceptional written and verbal communication skills in English (native‑level fluency required); additional European languages are a plus.
- Proven experience with content strategy, creation, and performance measurement.
- Strong project management and organizational skills with the ability to drive and optimise processes and deliver against deadlines.
- A balance of creative thinking and analytical mindset – you’re as comfortable brainstorming big ideas as you are optimising them.
- Experience collaborating with cross‑functional teams and managing relationships with external agencies.
- Positive, proactive, and team‑oriented attitude – you thrive in dynamic, fast‑paced environments.
Why Join Us?
At Fortinet, we embrace diversity and inclusivity. We encourage applications from diverse backgrounds and identities. Explore our welcoming work environment designed for a rewarding career journey with an attractive Total Rewards package to support you with your overall health and financial well‑being. Join us in bringing solutions that make a meaningful and lasting impact to our 830,000+ customers around the globe.
Industry Marketing Manager / Content Strategist employer: Fortinet, Inc.
Fortinet is an exceptional employer, offering a dynamic work environment in the heart of London where innovation meets collaboration. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, alongside a competitive Total Rewards package that prioritises your health and financial well-being. Join us to be part of a diverse team dedicated to making a meaningful impact in the cybersecurity landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Marketing Manager / Content Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is a great way to demonstrate your content strategy prowess and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its industry. Understand their challenges and think about how your experience aligns with their needs. This will help you stand out as a candidate who truly gets it.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Industry Marketing Manager / Content Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Industry Marketing Manager role. Highlight your experience in content strategy and how it aligns with our mission at Fortinet. We want to see how you can elevate our messaging!
Showcase Your Creativity:Don’t hold back on sharing your bold ideas! Use your application to demonstrate your creative thinking and how you've successfully implemented innovative content strategies in the past. We love a good story!
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured content that gets straight to the heart of your experience and skills. Remember, clarity is key in marketing!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started on this journey together!
How to prepare for a job interview at Fortinet, Inc.
✨Know Your Industry Inside Out
Before the interview, dive deep into the cybersecurity landscape, especially focusing on the sectors Fortinet operates in, like Manufacturing and Energy. Familiarise yourself with current trends, challenges, and opportunities in these industries to show that you’re not just a marketer, but a strategic thinker who understands the market.
✨Showcase Your Content Creation Skills
Prepare examples of your previous work that highlight your ability to create compelling content tailored for different channels. Whether it’s an email campaign or an eBook, be ready to discuss your creative process and how you measure the success of your content strategies.
✨Demonstrate Cross-Functional Collaboration
Fortinet values teamwork, so come prepared with examples of how you've successfully collaborated with various teams in the past. Discuss specific projects where you partnered with sales, PR, or external agencies to achieve a common goal, showcasing your ability to work in a dynamic environment.
✨Be Ready to Discuss Metrics
Since measuring content performance is key in this role, brush up on how you’ve tracked and analysed the effectiveness of your marketing campaigns. Be prepared to share specific metrics and outcomes from your previous roles, demonstrating your analytical mindset and commitment to continuous improvement.
