At a Glance
- Tasks: Lead and mentor a diverse team of BDRs across Europe and the US.
- Company: Dynamic global business development firm based in the UK.
- Benefits: Competitive salary, career growth opportunities, and a collaborative culture.
- Other info: Join a high-performance culture focused on collaboration and results.
- Why this job: Shape the future of lead generation on a global scale.
- Qualifications: 8+ years in BDR/SDR leadership with multi-region management experience.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a dynamic, strategic, and hands-on Head of BDR to lead our growing global business development function. Based in the UK, you will oversee and unify a diverse team of BDRs operating across Europe and the US. Your mission will be to align regional teams under a cohesive strategy, foster a high-performance culture, and standardize KPIs and best practices to drive consistent pipeline growth. This is a pivotal leadership role where you’ll have the opportunity to shape the direction and impact of our outbound and inbound lead generation efforts on a global scale. You will work closely with Sales, Marketing, Enablement, and RevOps to ensure alignment, consistency, and scalable success across all territories.
Responsibilities
- Lead and mentor regional BDR managers and individual contributors across Europe and the US.
- Build a unified global BDR culture focused on collaboration, accountability, and results.
- Foster knowledge sharing and team cohesion across time zones and geographies.
- Define and implement a unified set of performance KPIs and productivity metrics.
- Build a culture of continuous improvement, feedback, and high output.
- Monitor and report on team performance, pipeline contribution, and attainment.
- Evaluate current tools, cadences, messaging, and processes across all regions.
- Standardize best practices in outreach, qualification, and handoff to Sales.
- Partner with Marketing and RevOps to refine lead flows and improve conversion rates.
- Partner with Talent and Enablement to hire, onboard, and ramp top BDR talent.
- Ensure regular coaching, training, and career development planning.
- Drive retention and engagement through clear paths for progression and performance.
Skills, Knowledge & Expertise
- 8+ years of experience in BDR/SDR leadership roles, including multi-region team management.
- Proven track record of building or transforming BDR organizations at scale.
- Strong understanding of performance metrics, sales development strategies, and lead management.
- Experience aligning teams around unified KPIs and playbooks across markets.
- Excellent communication, coaching, and cross-cultural collaboration skills.
- Fluent in English.
- Willingness to travel occasionally to regional offices and events.
Senior Lead, Field Marketing employer: Forterro
As a Senior Manager in Project Management, you will thrive in a dynamic and supportive work environment that prioritises employee growth and collaboration. Our company offers a hybrid workplace model, allowing for flexibility while fostering a culture of innovation and teamwork. With a strong focus on business transformation, you will have the opportunity to lead impactful projects and develop your skills alongside industry experts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Lead, Field Marketing
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Senior Lead, Field Marketing at Forterro, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Forterro. Tailor your message to explain why you’re drawn to them and how you can contribute as a Senior Lead, Field Marketing. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Senior Lead, Field Marketing
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Forterro:When writing your cover letter, make sure to tailor your message specifically for Forterro. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Forterro
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Forterro that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Forterro that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Forterro’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
