At a Glance
- Tasks: Drive monetisation strategies for MyForterro.ai and shape AI-enabled offerings.
- Company: Forterro, a leader in specialised industrial software with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Join a dynamic team focused on scalable growth and innovative solutions.
- Why this job: Be at the forefront of AI and cloud technology, driving real business impact.
- Qualifications: 5-10+ years in Product Marketing with strong commercial and strategic skills.
The predicted salary is between 63000 - 77000 £ per year.
Forterro is building MyForterro.ai as the central cloud and AI foundation serving customers across a portfolio of specialised industrial software businesses. This is not a standalone product; it is a strategic growth platform designed to unlock cross-portfolio value, scalable services, and AI-enabled capabilities. The Product Marketer – Platform & AI ensures that MyForterro.ai becomes a commercial engine rather than simply shared infrastructure. The role is responsible for defining how customer usage evolves into paid adoption, structured expansion, and durable revenue growth. It connects platform engagement to monetisation logic, pricing discipline, and clear commercial outcomes. This position sits at the intersection of platform strategy, AI commercialisation, pricing architecture, and lifecycle growth. It requires someone who can think systemically, operate with commercial rigour, and influence across multiple lines of business.
Key Responsibilities
- Define and own the usage-led monetisation strategy for MyForterro.ai
- Establish qualified usage signals that predict paid adoption and expansion
- Design the free-to-paid value architecture, including paywall and upgrade logic
- Develop structured expansion paths from platform access through to AI-enabled offerings
- Define ICP-led monetisation priorities, identifying segments with the highest expansion potential
- Shape the platform and AI positioning framework across the portfolio
- Partner with Deal Desk to ensure pricing discipline and protect monetisation integrity
- Define packaging logic and tier progression for platform and AI services
- Specify instrumentation requirements to track conversion, expansion, and revenue impact
- Monitor monetisation performance and proactively surface risks to scalability or pricing erosion
- Enable Sales and Partners with clear upgrade narratives and expansion frameworks
Core Competencies
- Strong commercial and systems thinking
- Ability to translate product usage data into monetisation strategy
- Experience designing pricing, packaging, and upgrade architectures
- Deep understanding of SaaS, cloud, or AI monetisation models
- Strategic positioning and narrative development skills
- Evidence-led decision making with clear commercial accountability
- Ability to influence senior stakeholders across Product, Sales, and Deal Desk
- Comfortable operating across multi-product or federated portfolios
Required Experience
- 5–10+ years in Product Marketing or adjacent strategic GTM roles
- Proven experience converting usage into paid adoption and expansion
- Demonstrated involvement in pricing and packaging strategy
- Experience working in SaaS, cloud, or AI-enabled product environments
- Track record of operating in multi-product or portfolio-based organisations
Preferred Experience
- ERP or vertical industrial software experience
- Exposure to tiered, usage-based, or gated monetisation models
- Experience operating in private equity-backed or performance-driven environments
MyForterro.ai represents a significant growth lever for Forterro. This role ensures that platform engagement translates into predictable paid adoption, scalable expansion, and measurable revenue quality across the portfolio.
Principal, Product Marketing employer: Forterro
As a Marketing Automation Manager at our London headquarters, you will thrive in a dynamic work culture that prioritises innovation and collaboration. We offer competitive benefits, including professional development opportunities and a supportive environment that encourages personal growth. Join us to be part of a forward-thinking team that values your expertise and empowers you to make a significant impact on our marketing strategies.
StudySmarter Expert Advice🤫
We think this is how you could land Principal, Product Marketing
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Forterro!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Forterro would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Forterro through your school's career services!
We think you need these skills to ace Principal, Product Marketing
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Principal, Product Marketing, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Principal, Product Marketing position at Forterro. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Forterro
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
