At a Glance
- Tasks: Lead innovative email marketing strategies and optimise performance across the business.
- Company: Join a forward-thinking company that values creativity and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to influence senior leadership and improve systems.
- Why this job: Make a real impact by shaping email marketing and driving business success.
- Qualifications: Extensive experience in email marketing and strong communication skills required.
The predicted salary is between 50000 - 65000 £ per year.
The Marketing Automation Manager leads advanced email marketing strategy and delivers improvements that drive performance across multiple areas of the business. The role develops and promotes new methodologies within the specialty area and defines objectives. The Marketing Automation Manager influences stakeholders across functions, communicates with senior leadership on technical and strategic topics and ensures alignment with wider business goals. The role solves complex operational problems using deep expertise and analysis and improves systems and processes at scale.
Responsibilities
- Lead the development of new Email marketing concepts and methods that advance marketing performance.
- Define objectives for Email marketing channel and ensure measurable outcomes.
- Influence stakeholders to adopt new operational practices, methodologies and approaches.
- Communicate with senior leadership on matters of technical and strategic importance.
- Lead improvements to email marketing operations, systems, processes and tools across multiple areas.
- Oversee advanced demand funnel optimisation and performance measurement.
- Collaborate closely with Field Marketing and COE teams to ensure alignment and collaboration.
- Guide enhancements to Email marketing technology platforms and ongoing A/B testing.
- Lead on strategy, planning, build and report channel performance and optimisation.
- Anticipate operational needs and drive actions to improve efficiency and first in class performance.
- Support the creation of best in class Marketing Automation and Operations function.
- Support wider marketing teams in campaign creation and deployment.
- Support wider business projects to improve systems, processes and enablement.
Skills, Knowledge & Expertise
- Extensive experience in Email marketing operations, including building strategies, creating first-in-class email journeys at every stage of the prospect funnel.
- Extensive knowledge of building email journey using systems such as HubSpot, Pardot.
- Recognised subject matter expertise in marketing technology, performance and operational frameworks.
- Ability to create and promote new methodologies and operational approaches.
- Strong communication and influencing skills, including the ability to work with senior leadership.
- Ability to analyse and optimise complex technical and operational issues.
- Proven track record of independently leading complex projects with strong judgement.
- Experience improving email performance and processes for multiple products and multiple languages.
Marketing Automation Manager in London employer: Forterro
As a leading employer in the marketing sector, we pride ourselves on fostering a dynamic and innovative work culture that empowers our employees to excel. Our Marketing Automation Manager role offers exceptional growth opportunities, allowing you to influence key stakeholders and drive impactful strategies while collaborating with talented teams. Located in a vibrant area, we provide a supportive environment that values creativity and continuous improvement, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forterro and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forterro are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forterro on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forterro. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forterro. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forterro:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forterro’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forterro
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forterro will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forterro, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
