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For Companies At a Glance
- Tasks: Lead marketing strategy for architects and developers, focusing on innovative building products.
- Company: Join Forterra, a top manufacturer of trusted construction materials with iconic brands.
- Benefits: Enjoy competitive salary, generous holidays, gym benefits, and personal development opportunities.
- Why this job: Be part of a creative team driving impactful marketing campaigns in a dynamic industry.
- Qualifications: 3+ years in B2B marketing, degree in marketing or construction, strong communication skills required.
- Other info: Opportunity to work on exciting projects and attend industry events.
The predicted salary is between 30000 - 40000 £ per year.
We are currently looking for an enthusiastic individual to join our Marketing team in the position of Marketing Communications Manager (Specification & Brand) based at our Northampton Head Office. This role will lead the development and execution of Forterra's marketing strategy for specification audiences (architects, façade engineers, developers, main contractors and other key influencers) focusing on brick slips, façade systems and complementary products. The post-holder will ensure that brand-level and product-specific communications are delivered coherently, creatively and effectively to drive specification, demand and sales across the Forterra portfolio.
Your duties would include but not limited to the following:
- Strategy & planning: In partnership with the Head of Marketing Communications, own the specification marketing strategy and annual plan (budget, goals, KPIs) in line with wider corporate and commercial objectives.
- PR & thought-leadership: Work closely with Forterra's PR agency to secure editorial, case studies, and articles in architectural and façade media; proactively source and craft project stories that highlight innovative use of Forterra façade products.
- Campaigns & digital content marketing: Collaborate with Digital Marketing Manager to create and oversee campaigns (including new product launches) using the full marketing mix, in particular leveraging website content for our specification segment, in particular with BIM models and specification platforms (e.g. NBS Source, SpecifiedBy, etc).
- Events & exhibitions: Plan and execute Forterra's presence at architectural trade shows (e.g. Future Build, London Build, etc), façade conferences, and regional "lunch and learn" events, co-ordinating stand design, product installations, and logistics, as well as capturing and nurturing leads.
- Merchandise & samples: Manage production and fulfilment of architectural sample boxes, mock-ups, and branded merchandise that support specification conversations and product demonstrations.
- CPD programme: Develop, manage, and deliver RIBA-accredited seminar material including seminars, webinars and on-demand content. Track attendance, feedback, and post-event conversions to specification wins.
- Market analysis: Stay abreast of market and competitor updates and trends to identify opportunities within the façades and Modern Methods of Construction (MMC) – including off-site construction – sectors.
About You
- Minimum 3 years in a B2B role within construction/building materials.
- Demonstrable experience in delivering high-quality integrated marketing campaigns and utilisation of the full marketing mix.
- Degree qualified (Essential) in a marketing or construction related subject (Desirable).
- Strong communicator with strong interpersonal skills (Essential).
- Able to develop plans & strategies to support our goals & objectives (Essential).
- Demonstrable project management skills; able to plan and execute campaigns, coordinating actions across different stakeholder groups within the organization (Essential).
- Demonstrable success in development & execution of trade marketing initiatives (Desirable).
What We Can Offer You
- Competitive Salary and Benefits package.
- Life Assurance and Company Pension Scheme up to 10% employer contribution.
- Generous holiday allowance.
- Gym benefit and Cycle 2 Work Scheme.
- Access to Employee Assistance Programme for self and family members.
- Employee Referral Scheme.
- Service Awards.
- Sharesave Scheme eligibility.
- Holiday Exchange Scheme.
- Financial Wellbeing Program.
- Personal development and opportunities for progression.
- Company Annual Bonus Scheme.
We are a leading manufacturer of a diverse and trusted range of concrete and clay building products used extensively within the construction sector, with instantly recognisable brands including Thermalite block, Bison Precast and the iconic London Brick. Our complete product range comprises of clay bricks, aircrete blocks, aggregate blocks, precast concrete, flooring products, permeable paving and chimney, roofing, and flue systems. Forterra's purpose is to build lasting legacies, manufacturing a range of products from the ground up to support customers with their construction projects. We are proud to be at the forefront of the industries' safety standards and are committed to achieving zero harm in our workplaces.
Marketing Communications Manager (Specification & Brand) - Northampton employer: Forterra plc
Contact Detail:
Forterra plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager (Specification & Brand) - Northampton
✨Tip Number 1
Familiarise yourself with Forterra's product range and recent marketing campaigns. Understanding their brand and how they position themselves in the market will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with professionals in the construction and building materials industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into current trends, which can be beneficial for your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've managed in the past. Highlight your experience with B2B marketing and how it relates to the specification audience Forterra targets.
✨Tip Number 4
Stay updated on the latest developments in architectural media and construction trends. Being knowledgeable about industry news will demonstrate your passion and commitment to the role during interviews.
We think you need these skills to ace Marketing Communications Manager (Specification & Brand) - Northampton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within the construction or building materials sector. Emphasise your project management skills and any successful integrated marketing campaigns you've led.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Discuss how your background aligns with Forterra's marketing strategy and mention specific examples of your work that demonstrate your ability to engage specification audiences.
Showcase Your Communication Skills: Since strong communication is essential for this role, ensure your application reflects your interpersonal skills. Use clear and concise language, and consider including examples of how you've successfully collaborated with teams or stakeholders in previous roles.
Highlight Relevant Achievements: Include quantifiable achievements in your application, such as successful campaigns that increased brand awareness or sales. This will help demonstrate your capability to drive results and align with Forterra's goals.
How to prepare for a job interview at Forterra plc
✨Know Your Audience
Familiarise yourself with the specification audiences you'll be targeting, such as architects and façade engineers. Understanding their needs and how Forterra's products can meet those needs will help you tailor your responses during the interview.
✨Showcase Your Campaign Experience
Be prepared to discuss specific integrated marketing campaigns you've managed in the past. Highlight your role in planning, executing, and measuring the success of these campaigns, especially in a B2B context within the construction sector.
✨Demonstrate Strategic Thinking
Illustrate your ability to develop marketing strategies that align with corporate objectives. Discuss how you've set goals, defined KPIs, and adjusted plans based on market analysis or competitor trends.
✨Prepare for Practical Scenarios
Expect to be asked about how you would handle real-world scenarios, such as planning an event or launching a new product. Think through your approach to logistics, stakeholder coordination, and lead generation to showcase your project management skills.