Role Summary
The Appointment Setter serves as the critical link between marketing interest and client revenue by transforming warm inbound leads into qualified appointments. Working on-site in Wigan, you will act as the first point of human contact for diverse service-based businesses, ensuring every enquiry is handled with professionalism and speed. This junior, full-time role is measured by your ability to maintain high lead-to-appointment conversion rates and data integrity within our systems.
Work Setup & Collaboration
- On-site presence at our Wigan office is required to ensure seamless communication with the internal team.
- Operate with high autonomyover your daily lead queue, prioritizing rapid responses to new enquiries.
- Collaborate closely with lead generation specialiststo provide feedback on lead quality and campaign performance.
- Follow standardized qualification processeswhile maintaining the flexibility to have natural, unscripted conversations.
What You'll Do
- Contact new inbound leadsimmediately following their enquiry to maximize engagement and conversion.
- Qualify prospective customersby asking targeted questions based on specific client and industry requirements.
- Schedule consultations and surveysdirectly into client calendars using integrated booking software.
- Manage persistent follow-upcycles for leads who are not reached on the initial attempt.
- Maintain CRM accuracyby updating lead statuses, contact history, and detailed qualification notes.
- Navigate diverse industries, adapting your communication style for dental, healthcare, and home improvement sectors.
- Identify process improvementsto help the agency increase the overall lead-to-appointment conversion rate.
- Own the lead journeyfrom the moment of enquiry until the appointment is successfully handed off to the client.
Success Indicators
- Achieve a lead-to-appointment conversion ratealigned with industry-specific benchmarks.
- Maintain a "speed to lead" SLA, ensuring new enquiries are called within minutes of submission.
- Ensure 100% CRM data integrity, with no missing notes or outdated lead statuses.
- Consistently meet or exceed monthly commission targets(OTE £40K+).
Required Qualifications
- 1–2 years of experiencein a phone-based role such as customer service, sales, or recruitment.
- Exceptional verbal communicationskills with a natural ability to build rapport and guide conversations.
- Strong organizational skillsto manage a high volume of leads without losing track of follow-ups.
- Proficiency with CRM systemsand the ability to learn new digital tools quickly.
- Professional persistenceand a positive, resilient attitude toward high-volume outreach.
- Fluent spoken Englishis essential for clear communication with UK-based customers.
Nice to Have
- Previous experience in a lead generation or digital marketing agencyenvironment.
- Familiarity with the home improvement or healthcareservice industries.
- Experience using automated scheduling platformsor multi-client CRM setups.
About the Team/Environment
Zaffel is a high-velocity lead generation agency that prioritizes quality and professional rapport over aggressive sales tactics. We operate with a growth-focused mindset, utilizing modern CRM automation and digital tools to support our clients' expansion. Our Wigan-based team is collaborative and fast-paced, offering a supportive environment where high performance is recognized through a competitive commission structure.
Appointment Setter (Warm Inbound Leads) in Wigan employer: FORTÉ
FORTÉ is an exceptional employer that prioritises employee engagement and development, fostering a culture of collaboration, innovation, and accountability. With a strong focus on strategic growth and operational excellence, employees are empowered to lead and make impactful decisions while enjoying the benefits of a supportive work environment. The remote nature of this role allows for flexibility, enabling team members to thrive in their personal and professional lives while contributing to meaningful projects that connect workplaces across the UK.
