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- Tasks: Lead innovative marketing campaigns to generate quality leads and boost brand awareness.
- Company: Join Fortay Connect, a top AI & CX consultancy transforming business challenges with cutting-edge technology.
- Benefits: Enjoy flexible remote work options and access to advanced tech tools.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 5+ years in B2B lead generation, strong digital marketing skills, and a degree in marketing or related field.
- Other info: Opportunity to collaborate with industry leaders and enhance your marketing expertise.
The predicted salary is between 34000 - 51000 £ per year.
Salary - £40-45k
Company Description
Fortay Connect is the leading AI & CX consultancy solving the most complex business challenges with advanced communication tools, AI, and analytics. This ensures that your business decisions and investments deliver real value by optimising CX, driving customer engagement and providing actionable analytics to drive continuous improvement. We have award-winning partnerships with Zoom, RingCentral, Dialpad and GoTo. Working with only the most advanced technology providers to deliver cutting-edge experiences for businesses.
Role Description
We are looking for a creative, data-driven marketer who thrives in fast-paced environments and is passionate about innovative technology. You will play a key role in executing our marketing strategy, taking responsibility for developing and implementing strategies to generate high-quality leads, raise brand awareness and drive business growth. Your primary objective will be to identify and engage potential customers, nurture leads, and convert them into Marketing Qualified Leads (MQLs).
Key Responsibilities:
- Implement and execute marketing campaigns to generate high quality leads, including webinars, events, email campaigns, account based marketing, ads, content generation and social strategy.
- Continuously optimise lead generation processes and tactics based on performance analysis.
- Utilise third party data sources to generate data and segment data to support the lead generation into specific verticals and target audiences.
- Work with agency partners to manage and execute the marketing strategy across multiple channels, including email, video, digital, social media and content marketing.
- Create and optimise automated email workflows, personalised messaging, and targeted content to nurture leads.
- Coordinate with the sales team to ensure timely follow-up and seamless handover of qualified leads.
- Manage marketing budgets and track ROI for all marketing initiatives.
- Provide regular reports and insights to stakeholders, including lead generation performance, trends and opportunities.
Competencies:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Proven 5+ years’ experience in lead generation, in a B2B environment and ideally within SaaS.
- Strong understanding of lead generation tactics, tools and best practices.
- Strong understanding of digital marketing channels and tactics.
- Experience with B2B content writing, content optimisation and SEO.
- Video production and editing experience would be advantageous.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Knowledge of paid performance marketing tools like Google ads, LinkedIn Campaign Manager and the Google suite including GA4.
- Proven track record of success in developing and executing marketing campaigns that drive results.
- Ability to work remotely and independently and as part of a team.
- Results-oriented mindset with a focus on meeting or exceeding lead generation targets.
Marketing Campaign Manager employer: Fortay Connect
Contact Detail:
Fortay Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in AI and customer experience (CX) technologies. Being knowledgeable about the tools and platforms that Fortay Connect partners with, like Zoom and RingCentral, will show your genuine interest and understanding of their business.
✨Tip Number 2
Network with professionals in the B2B marketing space, especially those who have experience in lead generation within SaaS companies. Engaging with industry peers can provide insights and potentially valuable connections that may help you stand out.
✨Tip Number 3
Prepare to discuss specific marketing campaigns you've executed in the past, particularly those that involved lead generation. Be ready to share metrics and results that demonstrate your success and how you optimised processes based on performance analysis.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you interpret data to make decisions. Highlight any experience you have with tools like Google Analytics and LinkedIn Campaign Manager, as these are crucial for tracking ROI and optimising marketing strategies.
We think you need these skills to ace Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in lead generation and digital marketing. Use keywords from the job description to demonstrate that you meet the specific requirements for the Marketing Campaign Manager role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative technology and your data-driven approach to marketing. Include specific examples of successful campaigns you've managed and how they align with Fortay Connect's objectives.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to optimise marketing strategies. Mention any tools or software you are proficient in, such as Google Analytics or LinkedIn Campaign Manager.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, include examples of past collaborations with sales or other departments. This will demonstrate your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at Fortay Connect
✨Showcase Your Creativity
As a Marketing Campaign Manager, creativity is key. Prepare examples of past campaigns you've executed that demonstrate your innovative thinking and ability to engage audiences. Be ready to discuss how you approached challenges creatively.
✨Know Your Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to lead generation and marketing campaigns. Be prepared to discuss how you've used data to optimise campaigns in the past and how you measure success.
✨Understand the Company’s Tech Stack
Research Fortay Connect's partnerships and the technologies they use. Understanding their tools and how they integrate into marketing strategies will show your genuine interest and help you align your experience with their needs.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills. Think about specific situations where you had to adapt your strategy or overcome obstacles in lead generation, and be ready to share those experiences.
