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- Tasks: Lead exciting marketing campaigns to generate high-quality leads and boost brand awareness.
- Company: Join Fortay Connect, a top AI & CX consultancy tackling complex business challenges with innovative tech.
- Benefits: Enjoy the flexibility of fully remote work and a dynamic, fast-paced environment.
- Why this job: Be part of a creative team that values innovation and data-driven strategies for real impact.
- Qualifications: Bachelor's degree in marketing or related field; strong digital marketing skills required.
- Other info: Experience with video production and paid marketing tools is a plus!
The predicted salary is between 28800 - 48000 £ per year.
Fortay Connect is the leading AI & CX consultancy solving the most complex business challenges with advanced communication tools, AI, and analytics. We are looking for a creative, data-driven marketer who thrives in fast-paced environments and is passionate about innovative technology.
You will play a key role in executing our marketing strategy, taking responsibility for developing and implementing strategies to generate high-quality leads, raise brand awareness and drive business growth. Your primary objective will be to identify and engage potential customers, nurture leads, and convert them into Marketing Qualified Leads (MQLs).
- Implement and execute marketing campaigns to generate high quality leads, including webinars, events, email campaigns, account based marketing, ads, content generation and social strategy.
- Continuously optimise lead generation processes and tactics based on performance analysis.
- Utilise third party data sources to generate data and segment data to support the lead generation into specific verticals and target audiences.
- Work with agency partners to manage and execute the marketing strategy across multiple channels, including email, video, digital, social media and content marketing.
- Create and optimise automated email workflows, personalised messaging, and targeted content to nurture leads.
- Manage marketing budgets and track ROI for all marketing initiatives.
- Provide regular reports and insights to stakeholders, including lead generation performance, trends and opportunities.
Qualifications:
- Bachelor's degree in marketing, business, or a related field (or equivalent work experience).
- Strong understanding of digital marketing channels and tactics.
- Experience with B2B content writing, content optimisation and SEO.
- Video production and editing experience would be advantageous.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong communication and interpersonal skills to collaborate effectively with cross-functional teams.
- Knowledge of paid performance marketing tools like Google ads, LinkedIn Campaign Manager and the Google suite including GA4.
- Proven track record of success in developing and executing marketing campaigns that drive results.
- Ability to work remotely and independently and as part of a team.
Fully Remote Marketing Campaign Manager employer: Fortay Connect
Contact Detail:
Fortay Connect Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fully Remote Marketing Campaign Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially in B2B sectors. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've used data to drive marketing decisions in past roles. Be ready to discuss specific campaigns where your insights led to measurable improvements.
✨Tip Number 3
Network with professionals in the AI and CX consultancy space. Engaging with industry peers can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 4
Prepare to discuss your experience with various marketing tools, particularly those mentioned in the job description like Google Ads and LinkedIn Campaign Manager. Being well-versed in these platforms will demonstrate your readiness for the role.
We think you need these skills to ace Fully Remote Marketing Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in lead generation and campaign management. Use keywords from the job description to demonstrate that you meet the specific requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for innovative technology and your data-driven approach to marketing. Mention specific campaigns you've managed and the results achieved to illustrate your capabilities.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to optimise marketing strategies. Include any tools or software you've used, such as Google Analytics or SEO tools.
Highlight Collaboration Experience: Since the role involves working with cross-functional teams, mention any past experiences where you've successfully collaborated with others. This could include working with agencies or different departments to execute marketing strategies.
How to prepare for a job interview at Fortay Connect
✨Showcase Your Creativity
As a Marketing Campaign Manager, creativity is key. Prepare examples of past campaigns you've developed that highlight your innovative approach and how they drove results. Be ready to discuss your thought process and the creative strategies you employed.
✨Demonstrate Data-Driven Decision Making
This role requires strong analytical skills. Be prepared to discuss how you've used data to inform your marketing strategies in the past. Bring specific examples of how you've optimised campaigns based on performance metrics and what tools you used for analysis.
✨Familiarise Yourself with Relevant Tools
Knowledge of tools like Google Ads, LinkedIn Campaign Manager, and GA4 is crucial. Brush up on these platforms and be ready to discuss your experience with them. If possible, mention any successful campaigns you've run using these tools.
✨Prepare for Collaboration Questions
Since this role involves working with cross-functional teams, think about times when you've successfully collaborated with others. Be ready to share examples that demonstrate your communication skills and ability to work both independently and as part of a team.
