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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns to generate high-quality leads for B2B tech solutions.
- Company: Join a high-growth SaaS business making waves in the UK, US, and Canadian markets.
- Benefits: Enjoy autonomy with a £100k/month budget and the chance to test innovative strategies.
- Why this job: Make a direct impact on business growth while working in a dynamic, collaborative environment.
- Qualifications: Experience in digital marketing and PPC management is essential; creativity and analytical skills are a plus.
- Other info: Opportunity to work cross-functionally and develop landing pages that drive conversions.
The predicted salary is between 36000 - 60000 £ per year.
An exciting chance to step into a Senior Digital Executive role with a high-growth SaaS business operating across the UK, US, and Canadian markets. You’ll take the lead on a performance driven paid media strategy, focused on generating high-quality leads for smart B2B tech solutions trusted by thousands of businesses globally. You’ll be the strategic force behind a sizeable media budget, shaping PPC campaigns that directly fuel growth and drive real commercial impact.
The Why?
- Full ownership of a £100k/month global PPC budget
- Direct impact on lead generation and business growth
- Autonomy to test, experiment, and deliver best-in-class campaigns
The What?
- Paid Media Strategy: Lead and optimise paid search and digital campaigns across key English-speaking markets, generating leads that convert into pipeline and revenue.
- Performance Optimisation: Manage bid strategies, A/B testing, and CRO tactics to continually refine campaign performance.
- Landing Page Collaboration: Work cross-functionally to develop landing pages that turn interest into action – aligning tightly with commercial goals.
- Sales-Driven Insight: Partner with sales and marketing to align campaigns.
Senior PPC Digital Marketing Executive employer: FORT
Contact Detail:
FORT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest PPC trends and tools. Being knowledgeable about platforms like Google Ads and Bing Ads, as well as analytics tools, will show us that you're ready to hit the ground running.
✨Tip Number 2
Demonstrate your ability to manage a sizeable budget by sharing specific examples of past campaigns you've led. Highlighting your experience with A/B testing and performance optimisation will make you stand out.
✨Tip Number 3
Showcase your collaborative skills by discussing how you've worked with sales and marketing teams in the past. We value candidates who can align PPC strategies with broader business goals.
✨Tip Number 4
Prepare to discuss your approach to developing landing pages that convert. Sharing insights on how you've previously collaborated on landing page optimisation will demonstrate your strategic thinking.
We think you need these skills to ace Senior PPC Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Use specific metrics to demonstrate your success in managing budgets and generating leads, as this role requires a strong focus on performance.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and your understanding of the SaaS industry. Mention how your skills align with the responsibilities outlined in the job description, particularly in leading paid media strategies.
Showcase Your Analytical Skills: Since the role involves performance optimisation, include examples of how you've used data analysis to improve campaign results. Highlight any experience with A/B testing and conversion rate optimisation (CRO) tactics.
Demonstrate Collaboration Experience: The job requires working cross-functionally, so mention any past experiences where you collaborated with sales or marketing teams. This will show that you can effectively partner with others to achieve common goals.
How to prepare for a job interview at FORT
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns in detail. Highlight specific strategies you've implemented, the results achieved, and how you managed budgets effectively. This will demonstrate your capability to handle the £100k/month budget mentioned in the job description.
✨Understand the Business Model
Research the company's SaaS offerings and their target markets. Understanding how their tech solutions generate leads and revenue will allow you to tailor your responses and show that you're aligned with their commercial goals.
✨Prepare for Performance Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to PPC campaigns. Be ready to discuss how you measure success and optimise campaigns based on data-driven insights, as this role focuses heavily on performance optimisation.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with sales and marketing teams, prepare examples of how you've successfully collaborated with other departments in the past. This will highlight your ability to align PPC strategies with broader business objectives.
