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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns to generate high-quality leads for B2B tech solutions.
- Company: FORT connects talented individuals with exciting roles in high-growth tech companies.
- Benefits: Enjoy autonomy, a substantial budget, and the chance to make a real impact.
- Why this job: Take ownership of a £100k/month budget and drive business growth in a dynamic environment.
- Qualifications: Experience in digital marketing and PPC management is essential.
- Other info: Office-based 3 days a week in the Leeds area.
The predicted salary is between 43200 - 72000 £ per year.
An exciting chance to step into a Senior Digital Executive role with a high-growth SaaS business operating across the UK, US, and Canadian markets. You’ll take the lead on a performance driven paid media strategy, focused on generating high-quality leads for smart B2B tech solutions trusted by thousands of businesses globally. You’ll be the strategic force behind a sizeable media budget, shaping PPC campaigns that directly fuel growth and drive real commercial impact.
The Why?
- Full ownership of a £100k/month global PPC budget
- Direct impact on lead generation and business growth
- Autonomy to test, experiment, and deliver best-in-class campaigns
The What?
- Paid Media Strategy: Lead and optimise paid search and digital campaigns across key English-speaking markets, generating leads that convert into pipeline and revenue.
- Performance Optimisation: Manage bid strategies, A/B testing, and CRO tactics to continually refine campaign performance.
- Landing Page Collaboration: Work cross-functionally to develop landing pages that turn interest into action – aligning tightly with commercial goals.
- Sales-Driven Insight: Partner with sales and marketing to align campaign messaging with real customer challenges.
- Smart Budget Management: Take charge of a substantial monthly PPC spend – making sure every pound (and dollar) is working hard.
- Attribution & Reporting: Implement attribution models that give true performance insight, and track KPIs like CAC, lead scores, and conversion rates.
Working pattern: You'll be office-based 3 days a week (Leeds area).
Who are we? FORT – Future of Recruiting Technologists – is a specialist IT & tech talent partner working with high-growth and ambitious companies across the North of England and beyond. We’re here to match brilliant people with roles that challenge, excite, and reward. We go beyond buzzwords to understand what really matters – whether that’s growth, purpose, or simply working with great people. Our values? Continual Development. Compassion. Consistency.
Ready to explore this one? Get in touch.
Senior PPC Digital Marketing Executive employer: FORT
Contact Detail:
FORT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest PPC trends and tools. Being knowledgeable about platforms like Google Ads and Bing Ads, as well as emerging technologies in digital marketing, will show us that you're proactive and ready to lead our paid media strategy.
✨Tip Number 2
Demonstrate your analytical skills by preparing examples of how you've optimised campaigns in the past. We want to see your ability to manage budgets effectively and improve performance through data-driven decisions.
✨Tip Number 3
Showcase your collaborative spirit by discussing experiences where you've worked cross-functionally. Highlighting your ability to partner with sales and marketing teams will resonate with us, as this role requires alignment with commercial goals.
✨Tip Number 4
Prepare to discuss your approach to A/B testing and conversion rate optimisation. We’re looking for someone who can not only create campaigns but also refine them continuously to ensure they deliver the best results.
We think you need these skills to ace Senior PPC Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Focus on quantifiable achievements, such as successful campaigns you've managed or budgets you've overseen.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the company's goals. Mention specific strategies you would implement to optimise their PPC campaigns.
Showcase Your Analytical Skills: Emphasise your ability to analyse data and derive insights. Include examples of how you've used analytics tools to improve campaign performance and drive lead generation.
Highlight Collaboration Experience: Since the role involves working cross-functionally, mention any past experiences where you've collaborated with sales or marketing teams to achieve common goals. This shows you can work well in a team environment.
How to prepare for a job interview at FORT
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns in detail. Highlight specific strategies you've implemented, the results achieved, and how you managed budgets effectively. This will demonstrate your capability to handle the £100k/month budget.
✨Understand the Business Goals
Research the company and its products thoroughly. Understand their target audience and how your role as a Senior PPC Digital Marketing Executive can directly impact lead generation and business growth. This knowledge will help you align your answers with their commercial goals.
✨Prepare for Performance Optimisation Questions
Expect questions about A/B testing, bid strategies, and conversion rate optimisation (CRO). Be ready to share examples of how you've used these tactics to improve campaign performance in the past, showcasing your analytical skills and strategic thinking.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working closely with sales and marketing teams, prepare to discuss your experience in cross-functional collaboration. Share examples of how you've aligned campaign messaging with customer challenges and contributed to developing effective landing pages.
