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For Companies At a Glance
- Tasks: Lead and optimise PPC campaigns to generate high-quality leads for B2B tech solutions.
- Company: FORT connects talented individuals with ambitious tech companies across the UK and beyond.
- Benefits: Enjoy autonomy in managing a £100k/month budget and the chance to experiment with campaigns.
- Why this job: Make a direct impact on business growth while working in a supportive and innovative environment.
- Qualifications: Experience in digital marketing, particularly in PPC and performance optimisation is essential.
- Other info: Office-based 3 days a week in the Leeds area, fostering collaboration and creativity.
The predicted salary is between 43200 - 72000 £ per year.
An exciting chance to step into a Senior Digital Executive role with a high-growth SaaS business operating across the UK, US, and Canadian markets. You’ll take the lead on a performance driven paid media strategy, focused on generating high-quality leads for smart B2B tech solutions trusted by thousands of businesses globally. You’ll be the strategic force behind a sizeable media budget, shaping PPC campaigns that directly fuel growth and drive real commercial impact.
The Why?
- Full ownership of a £100k/month global PPC budget
- Direct impact on lead generation and business growth
- Autonomy to test, experiment, and deliver best-in-class campaigns
The What?
- Paid Media Strategy: Lead and optimise paid search and digital campaigns across key English-speaking markets, generating leads that convert into pipeline and revenue.
- Performance Optimisation: Manage bid strategies, A/B testing, and CRO tactics to continually refine campaign performance.
- Landing Page Collaboration: Work cross-functionally to develop landing pages that turn interest into action – aligning tightly with commercial goals.
- Sales-Driven Insight: Partner with sales and marketing to align campaign messaging with real customer challenges.
- Smart Budget Management: Take charge of a substantial monthly PPC spend – making sure every pound (and dollar) is working hard.
- Attribution & Reporting: Implement attribution models that give true performance insight, and track KPIs like CAC, lead scores, and conversion rates.
Working pattern: You'll be office-based 3 days a week (Leeds area).
Who are we? FORT – Future of Recruiting Technologists – is a specialist IT & tech talent partner working with high-growth and ambitious companies across the North of England and beyond. We’re here to match brilliant people with roles that challenge, excite, and reward. We go beyond buzzwords to understand what really matters – whether that’s growth, purpose, or simply working with great people. Our values? Continual Development. Compassion. Consistency.
Ready to explore this one? Get in touch.
Contact Detail:
FORT Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior PPC Digital Marketing Executive
✨Tip Number 1
Familiarise yourself with the latest PPC trends and tools. Being knowledgeable about platforms like Google Ads and Bing Ads, as well as emerging technologies in digital marketing, will show us that you're proactive and ready to lead our paid media strategy.
✨Tip Number 2
Demonstrate your analytical skills by preparing examples of how you've optimised campaigns in the past. We want to see your ability to manage budgets effectively and improve performance through data-driven decisions.
✨Tip Number 3
Network with professionals in the PPC space, especially those who have experience in SaaS or B2B tech. Engaging with industry peers can provide insights and connections that may help you stand out during the interview process.
✨Tip Number 4
Prepare to discuss how you would approach collaboration with sales and marketing teams. We value candidates who can align campaign messaging with customer needs, so think of specific strategies you could implement to enhance this partnership.
We think you need these skills to ace Senior PPC Digital Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC and digital marketing. Focus on quantifiable achievements, such as successful campaigns you've led or optimised, and any specific metrics that demonstrate your impact.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the SaaS industry. Mention how your skills align with the responsibilities outlined in the job description, particularly around managing budgets and optimising campaigns.
Showcase Relevant Skills: In your application, emphasise skills that are crucial for this role, such as A/B testing, bid management, and collaboration with sales teams. Use specific examples to illustrate how you've successfully applied these skills in previous roles.
Highlight Your Strategic Thinking: Demonstrate your ability to think strategically about PPC campaigns. Discuss any experience you have with performance optimisation and how you've used data to inform your decisions, ensuring that your application reflects a results-driven mindset.
How to prepare for a job interview at FORT
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC campaigns in detail. Highlight specific strategies you've implemented, the results achieved, and how you managed budgets effectively. This will demonstrate your capability to handle the £100k/month budget.
✨Understand the Business Goals
Research the company and its products thoroughly. Understand their target audience and how your role as a Senior PPC Digital Marketing Executive can directly impact lead generation and business growth. Tailor your answers to show alignment with their commercial goals.
✨Prepare for Performance Metrics Discussion
Familiarise yourself with key performance indicators (KPIs) relevant to PPC, such as CAC, lead scores, and conversion rates. Be ready to discuss how you would implement attribution models and track these metrics to provide true performance insights.
✨Demonstrate Collaborative Skills
Since the role involves working cross-functionally, be prepared to share examples of how you've successfully collaborated with sales and marketing teams in the past. Emphasise your ability to align campaign messaging with customer challenges to drive better results.
