Account Executive-Europe in London

In today's dynamic worksites, seamless collaboration between people and machines is essential. FORT's platform ensures safe, secure, and dynamic control that surpasses legacy systems and next-generation AI capabilities. While autonomous machines offer significant advantages, they also introduce new safety challenges. FORT addresses these concerns by providing solutions such as the Wireless E-Stop, which allows operators to instantly stop any machine from a safe distance, enhancing safety during emergencies. Additionally, FORT's Safe Remote Control enables operators to manage heavy machinery remotely, reducing the risk of accidents and improving visibility. By ensuring communications integrity across any network, FORT empowers customers to protect their most valuable assets—people, data, and machines—ensuring they remain safe and secure.

We seek a driven and motivated Account Executive with a strong sales background and proven ability to drive growth in OEM and industrial end-user sales across Europe. As FORT’s first sales hire outside the U.S., this role is pivotal in expanding our European presence and accelerating growth. FORT already has a large and growing customer base in Europe, and this individual will be responsible for both:

• Expanding existing relationships by increasing sales within our current customer accounts.
• Securing new customers by targeting high-potential OEMs, system integrators, and end-users.

This role will be especially focused on cultivating opportunities with autonomous and semi-autonomous machine builders in defense, warehousing, agriculture, and construction, while also identifying new markets for FORT’s technology. Importantly, this AE will be responsible for driving the adoption of FORT’s new CE-certified product line, specifically designed to meet European market requirements. This launch represents a major opportunity to expand and accelerate sales across Europe by addressing customer compliance, safety, and operational needs.

Key Responsibilities

• Manage and expand FORT’s existing customer base in Europe, driving deeper adoption of our hardware and software solutions.
• Lead sales efforts for FORT’s new CE-certified product line, designed to expand our European market presence.
• Develop and maintain new strategic relationships with OEMs, system integrators, and end-users in robotics and automation.
• Build and execute high-level sales strategies to meet and exceed annual booking targets while contributing to FORT’s long-term European growth strategy.
• Partner with marketing to shape and localize campaigns for the European robotics community, highlighting FORT’s unique value proposition.
• Identify and secure new business opportunities through direct outreach, networking, lead generation, and close collaboration with inside sales and marketing teams.
• Conduct quarterly and annual account reviews to assess customer satisfaction, expand solution adoption, and align long-term growth plans.
• Provide detailed monthly reports on sales performance, pipeline health, and progress toward strategic initiatives, in close coordination with U.S. leadership.
• Represent FORT Robotics at key European tradeshows, conferences, and industry events.

Travel requirements: Up to 40–50% across Europe to meet clients, plus periodic travel to FORT headquarters in Philadelphia, U.S., for team alignment and training.

Qualifications

• Minimum of 5 years of experience in business development or account management, preferably within industrial automation, IoT, robotics, or safety-critical technology sectors.
• Demonstrated success in both growing existing accounts and winning new customers in OEM or end-user markets.
• Experience selling integrated hardware and software solutions (or a combination product) strongly preferred.
• Proven ability to build and scale a territory, delivering against quota in complex technical markets.
• Strong capability in initiating, developing, and managing high-value client relationships across multiple industries.
• Proficiency in CRM systems, Microsoft Excel, and sales analytics tools.
• Residency in Europe (with proximity to major transportation hubs preferred).
• Exceptional communication skills and ability to negotiate complex deals across diverse customer organizations.
• Entrepreneurial mindset, self-starter, and ability to work independently while closely collaborating with U.S.-based teams.

Compensation

This position offers a competitive base salary (commensurate with the European market and experience) plus commission, based on a 50/50 split of base and variable pay. On-target earnings are aligned with FORT’s U.S. compensation model, with additional upside for overperformance.