Social Media Manager (Ref: 186419)

Job Title: Social Media Manager

Location: Leeds (Office-Based)

Type: Perm, Full-Time

Industry: Hair & Beauty

Salary: Competitive + Benefits

Contact: zoe.bishop@forsythbarnes.com

Overview – Social Media Manager

Forsyth Barnes are partnering with a market-leading organisation in the hair and beauty sector to find a creative and strategic Social Media Manager. This is a key role focused on driving digital engagement, leading impactful social campaigns, and elevating brand visibility across a portfolio of well-known consumer brands. This role is based full-time in Leeds with an immediate start preferred.

Responsibilities – Social Media Manager

• Develop and execute a multi-brand social media and PR strategy
• Manage and mentor a small team within the digital and PR division
• Oversee and grow assigned social media accounts with platform-specific content
• Build and maintain strong media, influencer, and industry relationships
• Write compelling press releases, influencer briefs, and media communications
• Deliver integrated campaigns for product launches and brand initiatives
• Represent the brand at events and activations as a key ambassador
• Monitor social trends and optimise content strategy accordingly
• Work cross-functionally with brand, sales, and education teams
• Leverage analytics and AI tools to inform content, efficiency, and strategy

Key Requirements – Social Media Manager

• 3+ years’ experience in a strategic social media role
• Proven success managing accounts and delivering brand growth
• Experience leading or mentoring junior team members
• Excellent copywriting and storytelling skills
• Strong network within media, PR, or influencer space
• Passion and knowledge of the hair and beauty industry
• Collaborative, professional, and proactive attitude

Benefits – Social Media Manager

• 25 days holiday + 8 bank holidays (increasing with tenure)
• Private healthcare & personal accident insurance
• 5% employer pension contribution
• Monthly product allowance + employee discounts
• Performance incentives and bonus schemes
• Funded training, apprenticeships, and professional development