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- Tasks: Manage and optimise Google Tag Manager setups for various digital platforms.
- Company: Join a dynamic team focused on innovative digital media solutions.
- Benefits: Enjoy flexible working options and a collaborative work culture.
- Why this job: Make a real impact in a fast-paced environment while enhancing your technical skills.
- Qualifications: Expertise in Google Tag Manager and multi-channel media tracking is essential.
- Other info: Ideal for those who thrive on problem-solving and data-driven decision-making.
The predicted salary is between 48000 - 72000 £ per year.
Seeking a senior-level Google Tag Manager Specialist with deep expertise across digital media platforms. This is a hands-on, high-impact role focused on building and optimizing tracking infrastructure across channels like Google Ads, Meta, CM360, TikTok, Linkedin, Reddit and Trade Desk. If you thrive in fast-moving environments and have a track record of independently managing tagging, troubleshooting, and data transfer projects, we’d love to connect.
● Ability to create, confi gure, and validate conversion events within ad platforms (e.g., Meta, Google Ads, LinkedIn) to enable accurate performance tracking and reporting.
● Create and manage tags, triggers, and variables within GTM to track user interactions, conversions, and other relevant metrics across different media platforms.
● Demonstrated ability to effi ciently diagnose and resolve data layer mapping, consent manager integrations, and GTM tagging issues with minimal guidance
● Strong hands-on troubleshooting skills, with a focus on proactive tag QA, debugging, and remediation.
● Proven experience troubleshooting cross-domain and multi-GTM audience tracking for Google Ads, Meta, and Trade Desk
● Strong ability to read, interpret, and troubleshoot data layers to ensure events are passed correctly into GTM and downstream platforms
● Experience collecting, encrypting, and transferring user identifi ers (e.g., hashed emails, Ramp IDs) into external partners or data marketplaces (e.g., TransUnion, Narrative.io)
● Strong understanding of pixel piggybacking best practices to optimize GTM tag architecture and minimize performance overhead.
● Ability to independently manage tag audits, resolve discrepancies in tracking, and maintain high-quality standards without constant oversight.
● Ability to take full ownership of tagging and troubleshooting projects from discovery to resolution, including prioritizing issues based on business impact.
● Proven expertise in implementing and troubleshooting Google Tag Manager setups for multi-channel media tracking (Google Ads, CM360, Meta, TikTok, Trade Desk, Reddit, Linkedin, etc).
● Hands-on experience configuring server-side GTM or advanced tagging setups
● Working knowledge of GA4 event-based tracking is required; proficiency a plus
● Experience using tag troubleshooting tools such as Google Tag Assistant, Meta Pixel Helper, Charles Proxy, or browser developer tools.
● Strong understanding of website analytics and data-driven decision-making processes.
● Excellent analytical and problem-solving skills with a keen eye for detail.
● Ability to collaborate effectively with cross-functional teams and manage multiple projects simultaneously.
● Strong communication skills to effectively gather requirements, explain technical concepts, and provide recommendations.
● Experience working with cause and education clients is a plus.
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Senior Google Tag Manager Specialist (Ref: 189271) employer: Forsyth Barnes
Contact Detail:
Forsyth Barnes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Google Tag Manager Specialist (Ref: 189271)
✨Tip Number 1
Familiarise yourself with the latest features and updates in Google Tag Manager. Being well-versed in the newest functionalities will not only boost your confidence but also demonstrate your commitment to staying current in this fast-evolving field.
✨Tip Number 2
Network with professionals in the digital marketing and analytics space. Attend industry meetups or webinars where you can connect with others who work with Google Tag Manager, as they may provide insights or even referrals for job opportunities.
✨Tip Number 3
Showcase your troubleshooting skills by preparing case studies of past projects where you successfully resolved tagging issues. This practical demonstration of your expertise can set you apart during interviews.
✨Tip Number 4
Engage with online communities and forums related to Google Tag Manager. Participating in discussions can help you learn from others' experiences and may lead to job leads or recommendations from fellow members.
We think you need these skills to ace Senior Google Tag Manager Specialist (Ref: 189271)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your specific experience with Google Tag Manager and related platforms. Include relevant projects where you've managed tagging, troubleshooting, and data transfer, showcasing your hands-on skills.
Craft a Compelling Cover Letter: In your cover letter, emphasise your ability to independently manage tagging projects and your experience with cross-domain tracking. Use specific examples to demonstrate your problem-solving skills and how you've optimised tracking infrastructure in previous roles.
Showcase Technical Skills: Clearly list your technical skills related to GTM, including any experience with server-side setups, GA4 event-based tracking, and troubleshooting tools. This will help the hiring team see your qualifications at a glance.
Highlight Collaboration Experience: Since the role requires collaboration with cross-functional teams, mention any relevant experiences where you've worked with different departments or stakeholders. This shows your ability to communicate effectively and manage multiple projects.
How to prepare for a job interview at Forsyth Barnes
✨Showcase Your Technical Skills
Be prepared to discuss your hands-on experience with Google Tag Manager and other relevant platforms. Highlight specific projects where you successfully implemented tagging solutions, focusing on the challenges you faced and how you overcame them.
✨Demonstrate Problem-Solving Abilities
Expect to be asked about troubleshooting scenarios. Prepare examples that showcase your analytical skills and how you've resolved tagging issues or data discrepancies in previous roles.
✨Understand the Business Impact
Articulate how your work with tagging and tracking contributes to broader business goals. Be ready to discuss how accurate data tracking can influence decision-making and improve campaign performance.
✨Communicate Clearly and Effectively
Since this role involves collaboration with cross-functional teams, practice explaining technical concepts in simple terms. This will demonstrate your ability to gather requirements and provide recommendations effectively.
