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For Companies At a Glance
- Tasks: Lead strategic partnerships and sponsorships in the vibrant London sports hospitality scene.
- Company: Join a historic sporting institution known for excellence and community engagement.
- Benefits: Competitive salary, performance bonuses, wellbeing programs, and exclusive event access.
- Why this job: Make an impact by driving high-profile brand partnerships in a prestigious environment.
- Qualifications: Proven experience in sponsorship sales, strong negotiation skills, and a solid network.
- Other info: Enjoy a hybrid working model with exciting perks and career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
About Us
As an external recruitment partner, we collaborate with organizations to articulate compelling employer narratives and attract top-tier talent. This organization seeks to elevate its partnerships and sponsorship strategies within the fast-paced sports hospitality landscape, balancing heritage with innovation.
The Partnership Sales Manager will spearhead strategic alliances and sponsorship-driven revenue within the London market. Reporting to the Head of Partnerships, this role focuses on cultivating high-value partnerships with brands, venues, and corporate sponsors, while aligning with the organization’s values and hospitality standards. The incumbent will design and negotiate partnership packages, lead pursuit strategies, and manage end-to-end deal execution, including coalition-building with internal stakeholders across marketing, events, and hospitality operations. The ideal candidate will combine a consultative sales approach with a deep understanding of the sports and hospitality ecosystem, delivering measurable commercial impact for this organisation.
Key Responsibilities
- Develop and execute the partnership sales strategy within the London market, focusing on premium brands and corporate sponsors aligned to the organization’s hospitality offering.
- Identify, approach and secure new sponsorship opportunities, including venue partnerships, event sponsorships, and longstanding brand collaborations.
- Lead negotiations, packaging, proposals, and closing deals with senior stakeholders across client organisations.
- Collaborate with internal teams to deliver tailored sponsorship activations and events that maximize partner value and fan engagement.
- Monitor performance against agreed KPIs, revenue targets, and ROI metrics; provide regular reporting to leadership.
- Maintain a robust pipeline, ensure timely follow-ups, and manage the end-to-end sales cycle from first contact to signed agreement.
Requirements
- Proven track record in enterprise-level sponsorship sales, preferably within sports, hospitality, or related sectors.
- Strong network within London and the broader corporate community.
- Strategic thinker with exceptional negotiation, presentation, and proposal development capabilities.
- Ability to influence at senior levels and drive complex partnership deals to a successful close.
- Excellent communication, relationship management, and collaboration skills across internal teams.
- Comfort with data analytics and KPI-driven environments; proficient with CRM systems and performance dashboards.
- Commercially astute with a client-centric mindset; results-focused and resilient under pressure.
Benefits
- Competitive base salary plus performance-based bonuses.
- Company-wide wellbeing programs and access to exclusive sporting events.
- Pension scheme and enhanced parental leave policies.
- Hybrid working model with a balance of office and remote responsibilities.
- London-specific perks, including venue access and staff hospitality experiences.
Our client is a historic sporting institution renowned for its cricket heritage and commitment to excellence in hospitality and community engagement. This role sits at the intersection of sponsorship, sports hospitality, and business development, offering a platform to influence high-profile brand partnerships within a prestigious setting.
Partnership Sales Manager (Ref: 195314) employer: Forsyth Barnes
Contact Detail:
Forsyth Barnes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnership Sales Manager (Ref: 195314)
✨Tip Number 1
Network like a pro! Get out there and connect with people in the sports and hospitality sectors. Attend events, join relevant groups, and don’t be shy about reaching out to potential partners on LinkedIn. The more connections you make, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your skills! When you get the chance to meet with potential employers, be ready to talk about your past successes in partnership sales. Use specific examples that highlight your negotiation skills and how you've driven revenue in previous roles. This will help you stand out from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. Even if they’re not hiring right now, they might keep you in mind for future opportunities. Plus, it shows initiative!
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team and contributing to our mission.
We think you need these skills to ace Partnership Sales Manager (Ref: 195314)
Some tips for your application 🫡
Show Your Passion for Sports and Hospitality: When writing your application, let your enthusiasm for the sports and hospitality sectors shine through. We want to see how your experiences align with our mission and values, so don’t hold back on sharing your personal connection to these industries!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your relevant experience in partnership sales and any successful deals you've closed. We love seeing how you can bring value to our team, so be specific about your achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key skills and experiences at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our community!
How to prepare for a job interview at Forsyth Barnes
✨Know Your Partnerships
Before the interview, dive deep into the organisation's current partnerships and sponsorships. Understand their values and how they align with potential partners. This will help you demonstrate your knowledge and show that you're genuinely interested in contributing to their success.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to developing and executing partnership sales strategies. Bring examples of past successes where you've secured high-value sponsorships or collaborations. Highlight your consultative sales approach and how it can benefit the organisation.
✨Master the Art of Negotiation
Since negotiation is key for this role, be ready to share specific instances where you've successfully negotiated deals. Discuss your techniques and how you handle objections. This will showcase your ability to influence senior stakeholders and drive complex deals to closure.
✨Engage with Data
Familiarise yourself with relevant KPIs and metrics that are important in partnership sales. Be prepared to discuss how you've used data analytics in previous roles to monitor performance and drive results. This will demonstrate your commercial acumen and client-centric mindset.