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- Tasks: Drive commercial growth by securing high-value partnerships and executing innovative sales strategies.
- Company: Join an ambitious EFL club focused on enhancing brand and revenue through strategic partnerships.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and networking.
- Why this job: Make a real impact in the football industry while working with passionate fans and exciting projects.
- Qualifications: 2+ years in partnership sales, proven track record in exceeding targets, and strong negotiation skills.
- Other info: This role is based in London and reports directly to the Chief Commercial Officer.
The predicted salary is between 36000 - 60000 £ per year.
Location: London (on-site)
Reports to: Chief Commercial Officer (CCO)
Forsyth Barnes are delighted to have partnered with an EFL club who are looking for a Partnership Sales Manager. This is your chance to join an ambitious EFL club in a pivotal Partnership Sales role, reporting directly to the Chief Commercial Officer.
This is a rare opportunity to play a key role in driving the club’s commercial growth by securing high-value partnerships that enhance both brand and revenue. You will have the autonomy to develop and execute innovative sales strategies, leveraging the club’s passionate fanbase, digital platforms, and matchday assets to deliver impactful sponsorships.
If you are a results-driven sales professional with a passion for football and a talent for building long-term commercial relationships, this is your chance to make a real impact at an exciting time for the club.
Key Responsibilities
- Commercial & Hospitality Strategy: Develop and implement a robust commercial and hospitality strategy to maximise revenue opportunities. Identify and execute new commercial initiatives, ensuring alignment with the club’s long-term objectives. Continuously evaluate and improve existing products and services, benchmarking against industry standards.
- Partnerships & Sales Growth: Build and maintain a strong sales pipeline through category research, networking, and proactive outreach. Lead on identifying, negotiating, and securing new partnerships to drive commercial success. Support the Partnerships team in deal renewals and contract negotiations. Develop compelling proposals and presentations for potential partners, in collaboration with the CCO. Oversee the planning, organisation, and delivery of partner-related events and activations.
- Account & Relationship Management: Serve as the primary account manager for key partners, ensuring rights delivery and maximising partnership value. Oversee the onboarding of new partners, ensuring a seamless integration into the club’s ecosystem. Work cross-functionally with internal teams to deliver added value for partners and hospitality clients. Ensure brand management and intellectual property (IP) protection across all commercial partnerships.
- Financial & Performance Management: Take full budgetary responsibility for advertising, sales, and hospitality revenue streams. Monitor and track key performance indicators (KPIs), ensuring commercial targets are met or exceeded. Provide regular reporting on partnership and hospitality performance, identifying areas for growth.
What We’re Looking For
- 2+ years of experience in partnership sales and commercial leadership.
- A strong track record of meeting and exceeding sales targets and KPIs.
- Proven ability to identify, secure, and manage high-value partnerships.
- Excellent relationship-building and negotiation skills.
- Highly motivated and able to thrive in a fast-paced, dynamic environment.
- Strong commercial awareness and strategic thinking.
Partnership Sales Manager employer: Forsyth Barnes
Contact Detail:
Forsyth Barnes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnership Sales Manager
✨Tip Number 1
Network within the football industry to connect with key decision-makers. Attend industry events, matches, and conferences where you can meet potential partners and showcase your expertise in partnership sales.
✨Tip Number 2
Research the club's current partnerships and sponsorships to understand their strategy. This knowledge will help you tailor your approach and demonstrate how you can add value to their existing commercial initiatives.
✨Tip Number 3
Prepare to discuss innovative sales strategies that leverage the club’s fanbase and digital platforms. Think about creative ways to engage potential partners and enhance their brand visibility through your proposals.
✨Tip Number 4
Showcase your relationship-building skills by highlighting past successes in managing partnerships. Be ready to share examples of how you've maximised partnership value and delivered results in previous roles.
We think you need these skills to ace Partnership Sales Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in partnership sales and commercial leadership. Focus on achievements that demonstrate your ability to meet and exceed sales targets, as well as your relationship-building skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for football and your understanding of the club's objectives. Mention specific strategies you would implement to drive commercial growth and how your experience aligns with the role.
Highlight Relevant Experience: In your application, emphasise any previous roles where you successfully secured high-value partnerships or developed innovative sales strategies. Use quantifiable results to illustrate your impact.
Showcase Your Commercial Awareness: Demonstrate your understanding of the sports industry and the importance of commercial partnerships. Discuss trends or insights that could benefit the club and how you plan to leverage them in your role.
How to prepare for a job interview at Forsyth Barnes
✨Show Your Passion for Football
Make sure to express your enthusiasm for football during the interview. This role is with an EFL club, so demonstrating a genuine love for the sport and understanding of its culture can set you apart from other candidates.
✨Highlight Your Sales Achievements
Prepare specific examples of how you've met or exceeded sales targets in previous roles. Use metrics and figures to quantify your success, as this will showcase your ability to drive commercial growth effectively.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing and implementing commercial strategies. Think about how you would leverage the club’s assets and fanbase to create impactful partnerships, and be prepared to share innovative ideas.
✨Prepare for Relationship Management Questions
Since this role involves managing key partnerships, anticipate questions about your relationship-building skills. Have examples ready that illustrate how you've successfully managed client relationships and delivered value in past roles.
