At a Glance
- Tasks: Lead and execute innovative marketing strategies to drive customer growth in digital healthcare.
- Company: Rapidly scaling digital healthcare business with a focus on growth.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Dynamic environment with significant potential for career advancement.
- Why this job: Join a high-impact role and shape the future of healthcare marketing.
- Qualifications: Proven experience in marketing leadership and performance-driven strategies.
The predicted salary is between 56250 - 68750 £ per year.
- Job Title - Head of Growth (Ref: 197683)
- Location - Nottingham
- Working Pattern - Hybrid 1-3 days
Forsyth Barnes is partnering with a rapidly scaling digital healthcare business to appoint a commercially driven Head of Marketing.
This is a high-impact leadership opportunity within a fast-growth organisation that has already achieved significant scale and is targeting substantial revenue growth over the next 12 months.
We are seeking an experienced marketing leader who can take ownership of customer acquisition, retention, brand and growth strategy while leading and developing an existing marketing function.
The Opportunity
Reporting directly into senior leadership, you will be responsible for building and executing the marketing strategy across all digital channels, driving customer acquisition and retention whilst supporting the company's ambitious growth plans.
You will inherit an established but developing marketing team and will be tasked with optimising performance, improving marketing efficiency and scaling customer growth across multiple healthcare categories.
This role requires someone who can provide strategic leadership whilst remaining hands-on when required.
Key Responsibilities
- Own and deliver the overall marketing strategy.
- Lead customer acquisition, retention and growth initiatives.
- Develop and optimise performance across Google, Meta, Tik Tok and emerging channels.
- Own CRM, email marketing and customer lifecycle programmes.
- Manage SEO, content and organic growth initiatives.
- Develop brand strategy and customer engagement initiatives.
- Lead and develop the marketing team.
- Manage marketing budgets and channel investment decisions.
- Build relationships with external agencies and partners where required.
- Work closely with senior leadership to support business growth objectives.
Requirements
- Proven experience as a Head of Marketing, Head of Growth, Marketing Director, Growth Director or similar.
- Strong background in performance marketing and customer acquisition.
• Experience across
- Google Ads / Paid Search
- Paid Social
- CRM & Email Marketing
- SEO
- Content & Brand
- Strong understanding of CAC, ROAS, retention and growth metrics.
- Experience managing marketing budgets and leading teams.
- Commercially minded with experience driving measurable revenue growth.
- Comfortable operating within a high-growth, entrepreneurial environment.
- #J-18808-Ljbffr
Head of Marketing (Ref: 197683) in Nottingham employer: Forsyth Barnes
Forsyth Barnes is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As the Head of Delivery, you will not only lead transformative projects in critical sectors like Utilities and Energy but also benefit from extensive professional development opportunities and a competitive salary package. Join us to make a meaningful impact while working alongside talented professionals in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing (Ref: 197683) in Nottingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forsyth Barnes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forsyth Barnes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forsyth Barnes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forsyth Barnes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing (Ref: 197683) in Nottingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forsyth Barnes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forsyth Barnes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forsyth Barnes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forsyth Barnes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forsyth Barnes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forsyth Barnes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
