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- Tasks: Lead ecommerce strategies, enhance digital marketing, and optimise product management.
- Company: Join a well-established retailer aiming to double online sales growth.
- Benefits: Enjoy a full-time role with opportunities for career evolution and cross-functional collaboration.
- Why this job: Be part of a dynamic team driving significant growth in a fast-paced retail environment.
- Qualifications: Proven experience in DTC ecommerce, SEO, and digital marketing required.
- Other info: Opportunity to take on additional responsibilities as the role evolves.
The predicted salary is between 43200 - 72000 £ per year.
Sector: Retail – DTC This opportunity is working with a well-established Retailer and specialist DTC brand looking to double their online sales growth over the next few years and beyond. As the Head of Ecommerce, you will be tasked with revamping their digital presence, improving digital marketing initiatives, and ensuring product & inventory management is optimal. For this role, you will be extremely digital savvy and work with an analytical mindset to help drive revenue and improve customer acquisition & retention. The role is also set to evolve and include further areas of the business once established and proven, giving a wider opportunity to the right individual. Key Responsibilities: Develop and deliver ecommerce strategies in alignment with industry trends and data provided to personalise business improvements. Oversee and improve UX, website performance, and conversion rates. Execute on digital marketing campaigns such as email marketing, SEO, social strategy, and paid search. Strategically design and implement loyalty and subscription models to drive retention. Optimise product listings, pricing, and promotions to increase DTC sales performance. Own and manage ecommerce P&L including budgets, forecasting, and performance reporting. Work cross-functionally with wider teams across Logistics, Operations, Marketing, and Technology. Key Requirements: Proven DTC Ecommerce leader with well-established retail organisations and experience delivering sustainable growth. Deep knowledge of SEO, paid search, website optimisation/UX, loyalty and subscription strategies, and customer journey strategies. Ability to work cross-functionally with key stakeholders and management of teams, with senior direct reports. Experience working with Adobe Commerce, Google Analytics, and Tableau from a reporting perspective. Hunger to drive growth and want to take on additional responsibilities as the role evolves. Seniority Level Mid-Senior Level Employment Type Full-time Job Function Marketing Industries: Retail #J-18808-Ljbffr
Contact Detail:
Forsyth Barnes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Ecommerce
✨Tip Number 1
Familiarise yourself with the latest trends in DTC ecommerce. Follow industry leaders on social media, subscribe to relevant newsletters, and engage in online forums to stay updated. This knowledge will help you speak confidently about strategies during interviews.
✨Tip Number 2
Network with professionals in the ecommerce space. Attend industry events, webinars, or local meetups to connect with others who share your interests. Building relationships can lead to valuable insights and potential referrals for the role.
✨Tip Number 3
Prepare to discuss specific metrics and results from your previous roles. Be ready to showcase how your actions directly contributed to growth in sales, customer retention, or website performance. Quantifiable achievements will make you stand out.
✨Tip Number 4
Research the company’s current digital presence and identify areas for improvement. Come up with actionable ideas that align with their goals. Presenting these insights during your discussions will demonstrate your proactive approach and genuine interest in the role.
We think you need these skills to ace Head of Ecommerce
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in DTC ecommerce and digital marketing. Focus on specific achievements that demonstrate your ability to drive online sales growth, improve UX, and manage P&L effectively.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ecommerce and detail how your skills align with the key responsibilities outlined in the job description. Mention your familiarity with tools like Adobe Commerce and Google Analytics, and provide examples of successful campaigns you've led.
Showcase Analytical Skills: Since the role requires an analytical mindset, include examples of how you've used data to inform decisions in previous roles. Discuss any specific metrics you improved, such as conversion rates or customer retention, to demonstrate your impact.
Highlight Cross-Functional Collaboration: Emphasise your experience working with various teams, such as Logistics, Operations, and Marketing. Provide examples of how you've successfully collaborated with stakeholders to achieve common goals, which is crucial for this position.
How to prepare for a job interview at Forsyth Barnes
✨Showcase Your Digital Savvy
As the Head of Ecommerce, it's crucial to demonstrate your understanding of digital marketing trends and tools. Be prepared to discuss specific strategies you've implemented in the past, particularly around SEO, paid search, and email marketing.
✨Highlight Analytical Skills
This role requires an analytical mindset. Bring examples of how you've used data to drive decisions in ecommerce, such as improving conversion rates or optimising product listings. Familiarity with tools like Google Analytics and Tableau will be a plus.
✨Discuss Cross-Functional Collaboration
The position involves working with various teams, so be ready to share experiences where you've successfully collaborated with logistics, operations, or marketing teams. Highlight your ability to manage relationships and lead cross-functional projects.
✨Demonstrate Growth Mindset
Express your enthusiasm for driving growth and taking on new responsibilities. Share your vision for how you would approach revamping the company's digital presence and what innovative ideas you have for customer acquisition and retention.
