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For Companies At a Glance
- Tasks: Lead marketing strategies and drive business development for a top intellectual property firm.
- Company: Forresters IP LLP, a modern and leading intellectual property firm with a global presence.
- Benefits: Competitive salary, flexible working, 31 days leave, and health cash plan after probation.
- Why this job: Join a supportive team and make a real impact in a dynamic industry.
- Qualifications: Senior marketing experience in professional services, preferably in legal or IP sectors.
- Other info: Enjoy a friendly culture with opportunities for personal development and community engagement.
The predicted salary is between 36000 - 60000 £ per year.
About us
Forresters IP LLP is a leading full service intellectual property firm with an international client base. We have offices located in Birmingham, Liverpool, London and Munich. Since being established in 1884, we have grown from a regional firm into an international practice. Despite our long history we are a modern firm with a fresh approach to our clients requirements. We are rated as one of the leading intellectual property firms in the UK.
About the role
We are recruiting for a Marketing and Business Development Manager to join our friendly marketing team. You can be based in any of our Birmingham, Liverpool, or London offices. You will ensure the strategic and operational objectives of the marketing team are delivered effectively within our leading intellectual property firm, supporting business growth and profile-raising activity across the firm. To be effective in this role, you will be required to attend occasional out-of-hours events and to travel as necessary to our regional offices and, from time to time, overseas. This includes travel to our Munich office and visits to the Marketing teams in Liverpool and Birmingham.
Duties and key responsibilities
- Lead and deliver the firm’s business development and marketing strategy, advising partners and senior management on priorities, performance and opportunities.
- Drive targeted business development and marketing campaigns, events and initiatives to raise the firm’s profile and generate new business.
- Oversee pitch and tender strategy, supporting fee earners to win new client work.
- Manage the marketing budget, ensuring spend is controlled and aligned with strategic objectives.
- Oversee brand, PR, website and social media to ensure consistent, accurate and strategically aligned messaging.
- Lead the development of marketing and client-facing collateral and thought leadership content.
- Oversee the firm’s client relationship and business development systems and manage supplier relationships to support effective client engagement.
- Support and coordinate business travel, sponsorships, and speaking opportunities, ensuring effective data capture and follow-up.
- Manage, develop, and appraise the marketing and business development team.
The job description is not an exhaustive list of all the tasks, and the role might include additional duties commensurate with this position.
About you
You will be a senior marketing and business development professional with experience in professional services, operating at senior management level. Experience within a legal or intellectual property firm is highly advantageous. You will bring a data-driven approach to decision making, with strong analytical skills and experience across digital marketing, CRM systems, bids and tenders, legal directory submissions, awards and accreditations. You will also have experience delivering targeted campaigns and managing large-scale and international events. As a people leader, you will build a trusted and supportive team culture, balancing individual development with business needs. A marketing qualification is desirable but not essential; equivalent experience is welcomed.
The package
- Very competitive salary with annual salary reviews.
- Flexible working core hours and hybrid working.
- 35 hour working week.
- 31 days of annual leave in addition to bank holidays.
- Life assurance cover.
- Employee assistance programme.
- Mutual pension contribution of up to 5%.
- Smart casual dress code.
- Giving Something Back - a paid day off once a year to volunteer at a charity of your choice.
- Access to perks and discounts e.g. gym membership and shopping vouchers.
After successful completion of probationary period
- Health cash plan.
- Cycle scheme.
- Season ticket loan.
- Private medical insurance.
- Enhanced family friendly benefits.
Our culture
Our culture is very supportive and friendly. Our employee led and established Equality and Diversity Group has been instrumental in bringing about some wonderful initiatives and we are proud of the work they have been doing. By joining us you will be encouraged to develop as an individual and be valued for the skills you bring.
To Apply
If you feel you are a suitable candidate and would like to work for Forresters, click apply to be redirected to our website to complete your application. It is essential you state in the covering letter:
- Your chosen office location i.e., where you are reasonably able to commute to (Birmingham, Liverpool or London). Please note, no relocation package will be offered.
- Your salary expectations.
- Whether you can prove you have the right to work in the UK.
Please note that we reserve the right to bring forward the closing date in the event that we receive sufficient applications. If you haven’t heard from us within four weeks of the closing date, please assume that your application has been unsuccessful on this occasion, and we wish you well in your job search.
Forresters are an Equal Opportunities employer and are committed to promoting equality, diversity and inclusivity in the IP profession, which is why we have signed up to the IP Inclusive Charter.
Marketing and Business Development Manager in City of London employer: Forresters
Contact Detail:
Forresters Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Business Development Manager in City of London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and local meetups to connect with professionals in the marketing and business development space. Don’t be shy—introduce yourself and chat about your passion for intellectual property!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and achievements. This is a great way to demonstrate your expertise and creativity to potential employers.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to remind them of your fit for the role.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll have access to all the latest opportunities at Forresters IP LLP.
We think you need these skills to ace Marketing and Business Development Manager in City of London
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure your cover letter speaks directly to the role of Marketing and Business Development Manager. Highlight your relevant experience in professional services and how it aligns with our firm's goals. We want to see your personality shine through!
Showcase Your Achievements: When filling out your application, don’t just list your responsibilities. Share specific examples of successful campaigns or projects you've led. We love seeing data-driven results that demonstrate your impact in previous roles.
Be Clear About Your Location: Remember to mention your preferred office location in your application. Whether it's Birmingham, Liverpool, or London, we need to know where you can commute to easily. This helps us streamline the process and find the best fit for you!
Check Your Details: Before hitting submit, double-check all your details, especially your salary expectations and right to work in the UK. We want everything to be clear and straightforward, so take a moment to ensure your application is spot on!
How to prepare for a job interview at Forresters
✨Know Your Stuff
Before the interview, dive deep into Forresters IP LLP's history and their approach to intellectual property. Familiarise yourself with their recent campaigns and successes in marketing and business development. This will show your genuine interest and help you connect your experience to their needs.
✨Showcase Your Leadership Skills
As a Marketing and Business Development Manager, you'll be leading a team. Prepare examples of how you've successfully managed teams in the past, focusing on building a supportive culture and achieving business objectives. Highlight any specific achievements that demonstrate your ability to drive results.
✨Be Data-Driven
For this role, a data-driven approach is key. Be ready to discuss how you've used analytics to inform your marketing strategies or improve campaign performance. Bring examples of how you've measured success in previous roles, especially in professional services or similar environments.
✨Prepare Questions
Interviews are a two-way street! Prepare thoughtful questions about the firm's marketing strategy, team dynamics, and future goals. This not only shows your enthusiasm but also helps you gauge if the firm aligns with your career aspirations and values.
