At a Glance
- Tasks: Drive marketing strategies, engage with sales teams, and manage exciting events.
- Company: Join a dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement and skill development.
- Why this job: Make an impact in B2B marketing while collaborating with talented teams.
- Qualifications: Bachelor’s degree in marketing and proven B2B marketing experience required.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities.
- Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets.
- Lead the development of annual and quarterly plans in partnership with regional sales and research teams.
- Manage a local marketing budget.
- Assess local marketing readiness and identify optimization opportunities.
- Evaluate, select, and manage vendors that contribute to local demand marketing programs.
- Capture and analyze local buyer insights gathered through human and nonhuman interactions.
- Use buyer insights to segment and optimize target audiences.
- Analyze local pipeline volume, performance, and forecasts.
- Identify local lead routing and scoring requirements and changes.
- Manage local service-level agreement (SLA) deliverables.
- Develop and implement pipeline acceleration programs jointly with sales.
- Tailor global and regional programs and assets.
- Research, choose, design, and manage live field events to be included as tactics in the overall programs, ensuring a cohesive pre-, at-, and post-event strategy to increase engagement and response rates.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
Job Requirements
- A bachelor’s degree or marketing qualification.
- A proven track record of B2B marketing experience within demand, regional, or field marketing.
- Experience in collaborating and working closely with a large sales team.
- Experience in hosting events, from planning to execution and reporting.
- Strong project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines.
- Computer skills, including Microsoft Office; Salesforce, Oracle Eloqua, and ON24 experience is a plus.
- Strong written and verbal communication skills with experience in presenting to senior stakeholders.
- German or French language skills are a plus.
Marketing Manager (FTC) employer: Forrester
Forrester Research, Inc. is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Marketing Manager role based in a vibrant location. Employees benefit from a supportive environment that encourages professional growth through continuous learning opportunities, while also enjoying a competitive local marketing budget to drive impactful campaigns. With a focus on teamwork and engagement, Forrester empowers its staff to make meaningful contributions to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Get involved in local marketing events or webinars. Not only will this boost your knowledge, but it’s also a great way to meet potential employers and showcase your expertise. Plus, we love seeing candidates who are proactive about their professional development!
✨Tip Number 3
Tailor your approach when reaching out to companies. If you’re eyeing a specific organisation, do some research on their marketing strategies and mention how your skills can help them achieve their goals. This shows initiative and that you’re genuinely interested in their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for talented individuals like you. Plus, applying directly can sometimes give you an edge over other candidates. So, what are you waiting for? Get your application in!
We think you need these skills to ace Marketing Manager (FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Marketing Manager role. Share specific examples of how you've engaged with sales teams or led successful marketing initiatives.
Showcase Your Project Management Skills:Since this role involves juggling multiple projects, be sure to mention your project management experience. We love seeing how you prioritise tasks and meet deadlines, so give us the details!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Forrester
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to B2B demand generation. Be ready to discuss how you've used data to drive decisions in past roles, especially in managing local marketing budgets and assessing pipeline performance.
✨Showcase Your Collaboration Skills
Since this role involves engaging with sales teams and marketing peers, prepare examples that highlight your experience in collaboration. Think of specific instances where you successfully aligned marketing strategies with sales goals or provided valuable feedback on marketing activities.
✨Event Planning Experience is Key
Be prepared to talk about your experience in hosting events. Share details about the planning process, execution, and how you measured success post-event. This will demonstrate your project management skills and ability to create cohesive marketing strategies.
✨Communicate Clearly and Confidently
Strong communication skills are a must for this position. Practice articulating your thoughts clearly, especially when discussing complex marketing concepts. Consider preparing a brief presentation on a past project to showcase your ability to present to senior stakeholders.
