At a Glance
- Tasks: Lead marketing strategies, engage with sales teams, and manage local marketing budgets.
- Company: Join a dynamic company focused on innovative marketing solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting role with opportunities to host events and engage with senior stakeholders.
- Why this job: Make an impact by driving marketing initiatives and collaborating with passionate teams.
- Qualifications: Bachelor's degree in marketing and proven B2B marketing experience required.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities.
- Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets.
- Lead the development of annual and quarterly plans in partnership with regional sales and research teams.
- Manage a local marketing budget.
- Assess local marketing readiness and identify optimization opportunities.
- Evaluate, select, and manage vendors that contribute to local demand marketing programs.
- Capture and analyze local buyer insights gathered through human and nonhuman interactions.
- Use buyer insights to segment and optimize target audiences.
- Analyze local pipeline volume, performance, and forecasts.
- Identify local lead routing and scoring requirements and changes.
- Manage local service-level agreement (SLA) deliverables.
- Develop and implement pipeline acceleration programs jointly with sales.
- Tailor global and regional programs and assets.
- Research, choose, design, and manage live field events to be included as tactics in the overall programs, ensuring a cohesive pre-, at-, and post-event strategy to increase engagement and response rates.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
Job Requirements
- A bachelor's degree or marketing qualification.
- A proven track record of B2B marketing experience within demand, regional, or field marketing.
- Experience in collaborating and working closely with a large sales team.
- Experience in hosting events, from planning to execution and reporting.
- Strong project management skills and the ability to effectively manage multiple projects, prioritize, be detail-oriented, and meet deadlines.
- Computer skills, including Microsoft Office; Salesforce, Oracle Eloqua, and ON24 experience is a plus.
- Strong written and verbal communication skills with experience in presenting to senior stakeholders.
- German or French language skills are a plus.
Marketing Manager (FTC) in London employer: Forrester
Forrester Research, Inc. is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Marketing Manager role based in a vibrant location. Employees benefit from a supportive environment that encourages professional growth through continuous learning opportunities, while also enjoying a competitive local marketing budget to drive impactful campaigns. With a focus on teamwork and engagement, Forrester empowers its staff to make meaningful contributions to the company's success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Follow companies you're interested in on LinkedIn and engage with their posts. This not only shows your interest but also helps you stay updated on their latest news and job openings. Plus, it’s a great way to connect with potential future colleagues!
✨Tip Number 3
Prepare for interviews by researching the company’s recent marketing campaigns and sales goals. Bring insights and ideas to the table that align with their objectives. This will show them you’re proactive and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance of being noticed. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Marketing Manager (FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Marketing Manager role. Share specific examples of how you've engaged with sales teams or led successful marketing campaigns.
Showcase Your Project Management Skills:Since this role involves juggling multiple projects, be sure to mention your project management experience. We love seeing how you prioritise tasks and meet deadlines, so give us the details!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Forrester
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics and how they relate to sales goals. Be ready to discuss how you've used data to drive decisions in past roles, especially in B2B marketing.
✨Showcase Your Project Management Skills
Prepare examples of how you've successfully managed multiple projects simultaneously. Highlight your ability to prioritise tasks and meet deadlines, as this is crucial for the role.
✨Engage with Sales Teams
Demonstrate your experience in collaborating with sales teams. Think of specific instances where your marketing strategies directly supported sales objectives and be ready to share those stories.
✨Event Planning Experience
Since event management is part of the job, come prepared with examples of events you've planned and executed. Discuss what worked well, what challenges you faced, and how you measured success.
