At a Glance
- Tasks: Drive marketing strategies and collaborate with sales teams to boost engagement.
- Company: Join a forward-thinking company that values diverse perspectives.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting chance to manage events and work closely with a large sales team.
- Why this job: Make an impact in B2B marketing while developing your skills in a dynamic environment.
- Qualifications: Bachelor’s degree or marketing qualification with proven B2B marketing experience.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities.
- Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets.
- Lead the development of annual and quarterly plans in partnership with regional sales and research teams.
- Manage a local marketing budget.
- Assess local marketing readiness and identify optimization opportunities.
- Evaluate, select, and manage vendors that contribute to local demand marketing programs.
- Capture and analyze local buyer insights gathered through human and nonhuman interactions.
- Use buyer insights to segment and optimize target audiences.
- Analyze local pipeline volume, performance, and forecasts.
- Identify local lead routing and scoring requirements and changes.
- Manage local service-level agreement (SLA) deliverables.
- Develop and implement pipeline acceleration programs jointly with sales.
- Tailor global and regional programs and assets.
- Research, choose, design, and manage live field events to be included as tactics in the overall programs, ensuring a cohesive pre‑, at‑, and post‑event strategy to increase engagement and response rates.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
Requirements
- A bachelor’s degree or marketing qualification.
- A proven track record of B2B marketing experience within demand, regional, or field marketing.
- Experience in collaborating and working closely with a large sales team.
- Experience in hosting events, from planning to execution and reporting.
- Strong project management skills and the ability to effectively manage multiple projects, prioritise, be detail‑oriented, and meet deadlines.
- Computer skills, including Microsoft Office; Salesforce, Oracle Eloqua, and ON24 experience is a plus.
- Strong written and verbal communication skills with experience in presenting to senior stakeholders.
- German or French language skills are a plus.
Equal Employment Opportunity
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.
Marketing Manager (FTC) employer: Forrester UK
Forrester is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Marketing Manager to thrive. With a strong focus on employee growth, we offer numerous opportunities for professional development and the chance to engage with diverse teams across the globe. Located in a vibrant area, our office provides a dynamic environment where creativity and innovation are encouraged, ensuring that every team member can contribute meaningfully to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field and let them know you're on the hunt for a Marketing Manager role. You never know who might have the inside scoop on an opportunity or can put in a good word for you.
✨Tip Number 2
Get social! Follow companies you're interested in on LinkedIn and engage with their posts. This not only shows your interest but also helps you stay updated on their latest news and job openings.
✨Tip Number 3
Prepare for interviews by researching the company’s marketing strategies and recent campaigns. Bring your insights to the table during the interview to show that you’re proactive and ready to contribute from day one.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you a better chance of getting noticed. Plus, it’s super easy!
We think you need these skills to ace Marketing Manager (FTC)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Marketing Manager role. Share specific examples of how you've engaged with sales teams and led successful marketing initiatives.
Showcase Your Event Management Skills:Since event planning is key for this role, don’t forget to mention any events you’ve hosted. Tell us about your approach to planning, execution, and how you measured success. We love a good story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any updates. Plus, we love seeing applications come in directly!
How to prepare for a job interview at Forrester UK
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics relevant to B2B demand generation. Be ready to discuss how you've used data to drive decisions in past roles, especially when it comes to pipeline performance and audience segmentation.
✨Showcase Your Collaboration Skills
Since the role involves working closely with sales teams, prepare examples of how you've successfully collaborated with different departments. Highlight any specific projects where your teamwork led to successful marketing outcomes.
✨Event Planning Experience is Key
Be prepared to talk about your experience in planning and executing events. Share specific examples of events you've managed, focusing on your strategy for pre-, during, and post-event engagement to boost response rates.
✨Communicate Clearly and Confidently
Strong communication skills are a must for this role. Practice articulating your thoughts clearly, especially when discussing complex marketing strategies or presenting to stakeholders. Confidence can make a big difference!
