At a Glance
- Tasks: Engage with sales teams, manage marketing budgets, and lead exciting events.
- Company: Join a dynamic team at Forrester, a leader in B2B marketing.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Embrace a collaborative environment with a focus on personal development.
- Why this job: Make an impact by driving innovative marketing strategies and engaging with diverse audiences.
- Qualifications: Bachelor's degree and proven B2B marketing experience required.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Engage proactively with local sales teams to understand sales goals, identify marketing requirements, and gather feedback on marketing activities.
- Engage proactively with marketing peers to review plans, share local requirements, and provide feedback on global/regional programs and assets.
- Lead the development of annual and quarterly plans in partnership with regional sales and research teams.
- Manage a local marketing budget.
- Assess local marketing readiness and identify optimization opportunities.
- Evaluate, select, and manage vendors that contribute to local demand marketing programs.
- Capture and analyze local buyer insights gathered through human and nonhuman interactions.
- Use buyer insights to segment and optimize target audiences.
- Analyze local pipeline volume, performance, and forecasts.
- Identify local lead routing and scoring requirements and changes.
- Manage local service-level agreement (SLA) deliverables.
- Develop and implement pipeline acceleration programs jointly with sales.
- Tailor global and regional programs and assets.
- Research, choose, design, and manage live field events to be included as tactics in the overall programs, ensuring a cohesive pre‐, at‐, and post‐event strategy to increase engagement and response rates.
- Communicate to and educate the sales team about new and planned marketing activities, including global, regional, and local programs.
Requirements
- A bachelor's degree or marketing qualification.
- A proven track record of B2B marketing experience within demand, regional, or field marketing.
- Experience in collaborating and working closely with a large sales team.
- Experience in hosting events, from planning to execution and reporting.
- Strong project management skills and the ability to effectively manage multiple projects, prioritise, be detail‐oriented, and meet deadlines.
- Computer skills, including Microsoft Office; Salesforce, Oracle Eloqua, and ON24 experience is a plus.
- Strong written and verbal communication skills with experience in presenting to senior stakeholders.
- German or French language skills are a plus.
Equal Employment Opportunity
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester's recruitment process. If you would like to discuss a reasonable accommodation, please reach out to accommodationrequest@forrester.com.
Marketing Manager (FTC) in London employer: Forrester UK
Forrester is an exceptional employer that fosters a collaborative and inclusive work culture, making it an ideal place for a Marketing Manager to thrive. With a strong focus on employee growth, we offer numerous opportunities for professional development and the chance to engage with diverse teams across the globe. Located in a vibrant area, our office provides a dynamic environment where creativity and innovation are encouraged, ensuring that every team member can contribute meaningfully to our success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager (FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend local events, and engage with potential employers on social media. The more people you know, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past marketing campaigns, events you've hosted, and any data-driven results you've achieved. This will give you an edge when discussing your experience with hiring managers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their goals and share insights from your previous roles that align with their needs.
✨Tip Number 4
Don't forget to apply through our website! We have loads of opportunities waiting for you, and applying directly can sometimes give you a better chance of getting noticed. Let's get you that dream job!
We think you need these skills to ace Marketing Manager (FTC) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for the Marketing Manager role. Share specific examples of how you've engaged with sales teams or led successful marketing initiatives.
Showcase Your Project Management Skills:Since this role requires strong project management abilities, be sure to mention any tools or methods you use to keep projects on track. We love seeing how you prioritise tasks and meet deadlines!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out!
How to prepare for a job interview at Forrester UK
✨Know Your Marketing Metrics
Make sure you brush up on key marketing metrics relevant to the role. Understand how to analyse local pipeline volume and performance, as well as how to use buyer insights for audience segmentation. Being able to discuss these metrics confidently will show your expertise.
✨Engage with Sales Strategies
Since the role involves working closely with sales teams, be prepared to discuss how you’ve previously collaborated with sales to meet goals. Think of specific examples where your marketing strategies directly supported sales objectives, and be ready to share them.
✨Event Planning Experience
Given the emphasis on managing live field events, come equipped with examples of events you've planned and executed. Highlight your project management skills and how you ensured a cohesive strategy before, during, and after the events.
✨Communicate Effectively
Strong communication skills are crucial for this role. Practice articulating your thoughts clearly and concisely, especially when discussing complex marketing strategies or presenting to stakeholders. Consider doing mock interviews to refine your delivery.
