At a Glance
- Tasks: Lead the marketing strategy for a respected law firm and drive business growth.
- Company: Join a well-established legal firm with a strong reputation.
- Benefits: Competitive salary, hybrid working, and a supportive environment.
- Other info: Opportunity for career growth and collaboration with senior stakeholders.
- Why this job: Make a real impact on brand visibility and client engagement in the legal sector.
- Qualifications: Experience in legal marketing and strong digital skills required.
Experienced in marketing within the legal sector? This could be your next opportunity.
Forrest Recruitment Ltd are currently supporting a well-established and highly regarded professional services with the recruitment of an experienced Legal Marketing Manager to take overall responsibility for their marketing function and play a key role in supporting the firm's continued growth. This is a fantastic opportunity for an ambitious marketing professional who already has previous experience working within a legal firm or law practice and understands the unique requirements of marketing professional legal services.
You will take ownership of the firm's marketing and communications strategy, working closely with senior stakeholders to strengthen the firm's brand, develop client relationships, increase market visibility and identify new business opportunities.
The Role
- Taking overall responsibility for the firm's marketing function and supporting business development, client engagement and continued growth
- Developing and implementing a strategic marketing and communications plan aligned with the firm's wider business objectives
- Managing and strengthening the firm's brand and ensuring consistent messaging across all channels
- Planning and delivering targeted marketing campaigns across both traditional and digital platforms
- Developing and managing the firm's content strategy, including website content, legal articles, newsletters, client communications and other promotional materials
- Managing the firm's digital presence, including website performance, SEO, social media and online marketing activity
- Supporting and developing business development initiatives designed to strengthen existing client relationships and generate new opportunities
- Planning and overseeing networking events, sponsorships, seminars and client engagement activities
- Working closely with fee earners and senior stakeholders to identify opportunities to raise the firm's profile and develop new business
- Supporting the HR function through employer branding initiatives and internal and external recruitment campaigns
- Managing external marketing agencies, suppliers and third-party partners
- Monitoring marketing activity, analysing performance and producing regular reports using data and market insight
- Managing the marketing budget and ensuring resources are invested effectively
- Managing and supporting an Events & Business Development Executive
- Identifying new marketing opportunities and keeping up to date with developments within the legal and professional services sector
About You
This role requires someone who understands that marketing a law firm is very different from marketing a standard commercial business. We're looking for someone who is:
- An experienced marketing professional with a strong background within the legal sector
- Confident developing and implementing marketing strategies within a professional services environment
- Commercially aware, with a strong understanding of business development and client engagement
- Experienced in digital marketing, website management, SEO and social media
- A strong content writer with the ability to produce engaging and professional communications
- Experienced in organising and managing events, networking opportunities and sponsorship activity
- Confident working with senior stakeholders, solicitors and fee earners
- Comfortable analysing marketing data and producing performance reports
- Highly organised with excellent project management skills
- Commercial, proactive and able to identify opportunities rather than simply respond to them
Why Join?
This is an excellent opportunity to join an established and successful local law firm where marketing has a genuine influence on the future growth and development of the business. You will have the opportunity to take ownership of the firm's marketing strategy, work closely with senior decision-makers and make a real impact across brand, business development, client engagement and growth.
The role offers:
- Salary up to £60,000 DOE
- Hybrid working
- Full-time, permanent position
- Opportunity to take ownership of the firm's marketing function
- A varied and strategic role with significant responsibility
- The opportunity to work closely with senior stakeholders
- Professional and supportive working environment
- Travel to other offices as required
Interested? If you're an experienced Legal Marketing Manager or Marketing professional with previous experience working within a law firm, and you're looking for an opportunity where you can take ownership and make a genuine impact, we'd love to hear from you. Please forward your CV.
Please note that due to the high volume of applications we receive, only those successfully shortlisted will be personally contacted.
Follow Forrest Recruitment Ltd on LinkedIn for updates, recruitment information, new vacancies and more.
Legal Marketing Manager in Congleton employer: Forrest Recruitment
As an HR Manager in the vibrant Manchester City Centre, you will join a dynamic and supportive work culture that values independence and innovation. The company offers flexible working arrangements, competitive salary, and opportunities for professional growth, allowing you to shape your role and make a significant impact within a thriving business. With a commitment to employee wellbeing and development, this is an excellent employer for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Legal Marketing Manager in Congleton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Forrest Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Forrest Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Forrest Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Forrest Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Legal Marketing Manager in Congleton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Forrest Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Forrest Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Forrest Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Forrest Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Forrest Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Forrest Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
