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For Companies At a Glance
- Tasks: Lead strategic development for brands, guiding projects from insight to creative outcomes.
- Company: Dynamic agency with a collaborative culture and global clients.
- Benefits: Competitive salary, strong bonus, career development, and hybrid working.
- Other info: Join a vibrant team dedicated to innovation and personal growth.
- Why this job: Shape impactful brand strategies and mentor future talent in a creative environment.
- Qualifications: Experience in brand strategy, narrative crafting, and confident communication skills.
The predicted salary is between 60000 - 75000 £ per year.
As a Strategy Lead at forpeople, you’ll play a central role in shaping the thinking behind our work – helping define how brands, products and experiences come together for our clients. Working closely with Associate Directors and multidisciplinary teams across design, research and experience, you’ll guide projects from early strategic exploration through to creative outcomes. That might mean defining brand frameworks, shaping narratives, leading workshops, or helping teams translate insight into compelling ideas. A week at forpeople might mean thinking about the future of mobility, redefining a global brand’s purpose, or exploring how emerging technologies impact everyday experiences. We’re looking for someone who enjoys connecting insight, creativity and business thinking – and turning those connections into powerful ideas.
Who We’d Like To Find
Since 2004, we’ve grown from only four to over a hundred by finding the right people – people that don’t only slot right in to our studio culture, but bring something incredible to it.
This Role Calls For Someone Who Brings
- Innovative thinking – an ability to hunt for meaningful insights, detect weak signals, and translate research, culture and behaviour into clear opportunities for brands.
- Brand strategy expertise – experience delivering bold, actionable brand strategies, turning complexity into direction that teams and clients can align around.
- Narrative craft – the ability to synthesise strategy into compelling stories, from frameworks and positioning to manifestos with soul.
- Confident communication – an articulate, engaging and emotional connector that’s able to lead workshops, present thinking and guide conversations.
- Team mentorship – active in mentoring and developing more junior strategists and creatives across the studio, demystifying brand strategy, and contributing to a positive, ambitious culture.
Specifically, You’ll Be
- Leading the strategic development of projects across brand, experience and communication design.
- Synthesising research and insight to define clear strategic directions for clients.
- Developing outputs such as brand frameworks, positioning, narratives, manifestos and experience strategies.
- Leading internal and client‑facing workshops and strategic conversations.
- Acting as a client‑facing lead on projects when required.
- Guiding teams to ensure creative outcomes remain aligned with the strategy.
- Mentoring and supporting junior strategists and designers.
- Supporting new business activity and pitch development where needed.
What We Offer
- Global clients and world‑class work.
- A competitive salary.
- A strong bonus and benefits package, reflecting both company and personal performance.
- Training, support and personal career development.
- A generous company pension.
- A unique, inspiring working environment filled with incredible, like‑minded people.
- Hybrid working, with a minimum of three days a week in our London studio.
Sound like you? Let’s chat.
Strategy Lead employer: forpeople
Contact Detail:
forpeople Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your strategic thinking. When you apply through our website, make sure to include links to your projects so we can see your creativity in action.
✨Tip Number 3
Prepare for interviews by researching our company culture and recent projects. Be ready to discuss how your innovative thinking and brand strategy expertise can contribute to our team. We love hearing fresh ideas!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Share any additional thoughts you had about the conversation or how you envision contributing to our projects.
We think you need these skills to ace Strategy Lead
Some tips for your application 🫡
Show Your Strategic Thinking: When you're writing your application, make sure to highlight your innovative thinking and how you've turned insights into actionable strategies. We want to see how you connect the dots between research, culture, and brand opportunities.
Craft a Compelling Narrative: Your application should tell a story about your experience and skills. Use clear and engaging language to showcase your narrative craft, especially how you've developed brand frameworks or positioning in the past.
Be Confident and Engaging: We love confident communicators! In your written application, let your personality shine through. Show us how you can articulate ideas and lead conversations, just like you would in a workshop setting.
Tailor Your Application: Make sure to tailor your application specifically for this role. Highlight relevant experiences that align with the job description and demonstrate how you can contribute to our studio culture. And remember, apply through our website for the best chance!
How to prepare for a job interview at forpeople
✨Know Your Brand Strategy
Dive deep into brand strategy concepts before your interview. Be ready to discuss how you’ve turned complex insights into actionable strategies in the past. This will show that you understand the core of what the role entails.
✨Craft Compelling Narratives
Prepare examples of how you've synthesised research into engaging narratives. Think about specific projects where your storytelling made a difference. This will highlight your narrative craft and ability to connect with clients.
✨Showcase Your Mentorship Skills
Be prepared to talk about your experience mentoring junior strategists or creatives. Share specific instances where you’ve helped others grow, as this aligns with the team mentorship aspect of the role.
✨Engage in Thoughtful Conversations
Practice leading discussions and workshops. Think about how you can guide conversations effectively, especially around strategic directions. This will demonstrate your confident communication skills and ability to connect with diverse teams.