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For Companies At a Glance
- Tasks: Create and manage dynamic marketing campaigns using HTML and Salesforce Marketing Cloud.
- Company: Join Formula 1, the pinnacle of motorsport and entertainment, where innovation meets passion.
- Benefits: Enjoy a vibrant work culture, opportunities for growth, and the chance to work in a thrilling industry.
- Why this job: Be part of an iconic brand, collaborate with creative minds, and make a real impact on fan engagement.
- Qualifications: Experience with HTML, AMPscript, and Salesforce Marketing Cloud is essential; certifications are a plus.
- Other info: Work from our St James Market Office in London and connect with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
Formula 1 covers a huge range of disciplines across a wide array of industry sectors, drawing the very best from our teams of technicians, engineers and media rights specialists and encouraging the creativity of experts in the fields of digital and traditional media, marketing and communications. From timekeeping, to software development, broadcast engineering and content creation, we are truly the 11th Formula 1 team. We are recruiting for a CRM Deployment Executive for our Marketing team who would be based at our St James Market Office in London. Do you have what it takes to be part of the world’s greatest sport and entertainment spectacle?
Main Duties and Responsibilities:
- Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
- Build highly dynamic campaigns using HTML and AMPscript.
- Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
- Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
- Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.
- Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
- Own day to day admin tasks such as user access and provisioning.
- Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
- Develop and analyse CRM reports to measure campaign performance, fan engagement and marketing ROI.
- Provide actionable insights to optimise CRM performance.
- Work effectively with creative and data agencies.
- Support the integration of MarTech capabilities & data to ensure campaigns are utilising the best in class capability available.
About You:
- Experience with HTML and AMPscript.
- Hands on experience with SFMC.
- Ability to automate campaigns and setup journeys, triggered sends, mobile connect and advertising studio.
- Experience with Salesforce Marketing Cloud.
- Knowledge of CAN-SPAM, GDPR and CCPA.
- Salesforce Certifications: MC Email Specialist, MC Administrator.
- Ability to create CRM reports to feedback to senior stakeholders.
- Personable with ability to persuade and influence stakeholders.
- Be a Team Player.
- Collaborative communicator in-person and virtually.
- Display self-motivation and a self-starter mentality.
- Inquisitive personality and able to draw inspiration and recommendations from external sources.
Division: Commercial
CRM Deployment Executive employer: Formula One
Contact Detail:
Formula One Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Deployment Executive
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud (SFMC) tools and features. Understanding how to leverage audience builder, data extensions, and automation capabilities will give you a significant edge during interviews.
✨Tip Number 2
Showcase your experience with HTML and AMPscript by preparing examples of dynamic campaigns you've built. Being able to discuss specific projects will demonstrate your hands-on skills and understanding of best practices.
✨Tip Number 3
Brush up on your knowledge of GDPR, CAN-SPAM, and CCPA regulations. Being well-versed in these compliance standards will not only help you in the role but also show that you are responsible and informed.
✨Tip Number 4
Prepare to discuss how you've collaborated with different teams in past roles. Highlighting your ability to communicate effectively and work as part of a team will resonate well with our culture at StudySmarter.
We think you need these skills to ace CRM Deployment Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with HTML, AMPscript, and Salesforce Marketing Cloud. Emphasise any previous roles where you managed audience data or developed CRM campaigns.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Formula 1 and how your skills align with the role of CRM Deployment Executive. Mention specific examples of past successes in campaign management and data analysis.
Showcase Technical Skills: Clearly outline your technical skills related to SFMC tools, automation, and reporting. Provide examples of how you've used these skills to optimise campaign performance in previous positions.
Highlight Team Collaboration: Since the role requires working with various teams, include examples of how you've successfully collaborated with others in past roles. This could be through projects, training sessions, or cross-departmental initiatives.
How to prepare for a job interview at Formula One
✨Showcase Your Technical Skills
Make sure to highlight your experience with HTML, AMPscript, and Salesforce Marketing Cloud during the interview. Be prepared to discuss specific projects where you've successfully implemented these skills, as this will demonstrate your capability to handle the technical aspects of the role.
✨Understand Campaign Management
Familiarise yourself with the process of building and managing dynamic campaigns. Be ready to explain how you would approach QA testing and troubleshooting issues, as well as how you would segment audience data effectively using Marketing Cloud tools.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities in real-world scenarios. Think about past experiences where you had to troubleshoot campaign issues or optimise CRM performance, and be ready to share those examples in detail.
✨Demonstrate Your Collaborative Spirit
Since the role requires working closely with various teams, emphasise your ability to communicate and collaborate effectively. Share examples of how you've worked with creative and data agencies in the past, and how you can influence stakeholders positively.
