Sales Manager, 40 Broadway

Are you ready to make your mark in the world of Formula 1? At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, more than 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track. Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

Role Overview

We are looking for a Sales Manager to maximise venue hire revenue in 40 Broadway.

Main Duties and Responsibilities

As Formula 1 prepare to move into their new state of the art headquarters in London, the business has identified this as a crucial role in the commercial success of what will be one of the UK’s most unique and exciting event spaces.

• Strategy: Working closely with the Sales & Client Services Lead to develop and implement the annual venue sales strategy in line with wider commercial goals of the business.
• Pipeline Management: Manage inbound venue hire enquiries and successfully convert leads into confirmed bookings.
• New Business Generation: Identify, target and convert new business opportunities.
• Client Relationships & Site Visits: Act as the main point of contact for prospective clients, conduct venue site tours, and prepare tailored proposals.
• Client Handover: Collaborate closely with internal Events and Hospitality teams to ensure a seamless transition from initial sale to live event delivery.
• Pipeline & Reporting: Maintain accurate CRM data, track conversion rates, and report on sales performance against revenue targets.
• Collaboration: Forge strong relationships across the Formula 1 landscape to enable effective promotion of 40 Broadway.
• Strong negotiation, presentation, and relationship-building capabilities.
• Strong capability with CRM systems and MS Office.
• Flexibility to work evenings or weekends as dictated by the event calendar.
• Promote and cross-sell Formula 1’s assets across the wider business.
• Develop pricing, packages and identify new revenue streams to maximise yield and profitability.
• Monitor market trends, competitor activity and customer demand to inform the sales strategy.

What Are We Looking For

Personal Qualities In this role it is essential that you are:

• Persuasive and engaging
• Resilient and solutions hungry
• Proactive, motivated, dedicated
• A team player
• Innovative
• Able to demonstrates
• Standards of excellence
• An individual of the highest integrity.

Qualifications

You may also have the following qualifications: Further education (degree, apprenticeship, certification) in Venue Management, Hospitality, Business or Marketing Training/Certification in Sales & Business Development Experience Prior to the role it would be essential that you:

• Have experience selling venue, events, conference, meetings & experiences
• Can demonstrate a proven track record 4+ years in a comparable sales role(s)
• Possess strong knowledge of venue operations and event delivery

Some desirable experience that you may bring to the role

• Experience in making a successful contribution at a newly launched venue
• Familiarity and interest in motorsport

Knowledge & Skills Prior to the role it is essential that you demonstrate

• Outstanding sales and persuasion skills
• That you are a strategic thinker, capable of creating a compelling sales strategy for a new venue
• That you are an articulate and confident presenter
• Strong time management skills and are adept at prioritising tasks
• That you thrive in high paced and targeted working environments.

Why join the force behind the sport

Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport.

As a member of the F1 team, you will be able to access our amazing benefits:

• Private Healthcare scheme
• Dental Care
• 4 x Grand Prix Paddock passes per season
• Enhanced maternity/paternity leave and other family planning policies
• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
• Free healthy snacks in our offices
• Subsidised canteen in Biggin Hill, serving breakfast and lunch
• 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
• Opportunities to develop and request training for your role via our in-house Learning and Development team
• Discount on F1 merchandise
• Discount at F1’s experiences including F1 Arcade and F1 Drive
• Perkbox benefit portal and more

Division: Commercial

Here’s how we roll Formula 1® delivers the world’s greatest sports and entertainment spectacle with innovation, inclusivity, and sustainability at the heart of its future growth and value. As the global rights holders of this incredible sport our team delivers the 24-race calendar direct to our passionate fans around the globe. Everything you see on screen or at an event comes via our people at F1. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, and communications there is always a driven and talented team working to maximise the potential of the sport. We are focused on delivering the best for our fans and partners while ensuring we do the right thing as a business, using the power of Formula 1 to make a positive contribution to the places we visit and to our own community. We work closely with stakeholders across the sport to leave a legacy of positive change both on and off the track. At the same time, our commitment to diversity, equity and inclusion helps ensure that everyone feels welcome and has the opportunity to thrive. This is Formula 1!