VIP Guest Relations Coordinator

Ready to race ahead in your career? Plug into our team as a VIP Guest Relations Coordinator and power up our mission!

About Formula E: Formula E, the world’s fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world’s first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s). Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility. Welcome to the home of Global Electric Street Racing.

The Role: Are you a discreet, high-energy hospitality expert ready to curate the ultimate guest experience on the global stage of the world’s most progressive racing series? We are looking for a VIP Guest Relations Coordinator to join the Formula E team in a role that is far more than logistics; it is a front-row seat to the heart of elite motorsport. As the primary architect of the “wow factor” for our most influential guests and dignitaries, you will act as the central point of contact, from the quiet precision of the CEO’s office to the high-octane race paddock. You will be across the globe, ensuring every itinerary is seamless, every invitation is personalised and that every guest experiences the very best of electric racing.

• Guest Experience & Personalised Journey: You will coordinate the end-to-end communication strategy, from the initial “hold the date” to the delivery of bespoke, minute-by-minute itineraries. Whether it’s coordinating high-stakes meet-and-greets or managing exclusive hospitality access, you ensure that every touchpoint, large or small, is executed with flawless precision and a personal touch.
• Strategic Operations & CRM Mastery: You are the backbone of our guest data management. Working closely with Executive Assistants and department leads, you will manage our CRM guest tool, building detailed profiles that track personal preferences, engagement history and key requirements. Your attention to detail ensures that guest lists are accurate, briefing documents are comprehensive and post-race feedback is captured to constantly elevate our standards.
• On-Site Excellence & Stakeholder Management: You thrive in the electric, fast-paced atmosphere of a race weekend. You will travel internationally to manage the logistical dance of VIP arrivals, ticketing and accreditation. You bridge the gap between internal departments and external partners, troubleshooting issues in real-time and managing the day-to-day gifting and operational logistics for the CEO’s office with total discretion and integrity.

What we’re looking for in you:

• The VIP Specialist: You have a proven track record in a high-touch, customer-facing role within sports, entertainment or luxury hospitality. You understand the nuances of working with C-suite individuals, dignitaries and high-net-worth guests. Previous experience as a PA or EA to a C-suite individual is a significant plus, as you understand the level of service and confidentiality required at this level.
• The Collaborative “Road Warrior”: This isn’t a 9-to-5 desk job. You are ready to embrace a global lifestyle, traveling extensively to iconic host cities across the Formula E calendar. You are a resilient team player who remains calm under the pressure of live event operations, possessing a proactive “can-do” attitude and the flexibility to work the long, unsociable hours that world-class racing demands.
• The Precision Coordinator: Your organisational skills are legendary. Whether you are managing complex accreditation processes, raising purchase orders or maintaining a confidential database, your work is accurate and efficient. You possess strong IT literacy and the administrative “finisher” mindset needed to juggle diverse workstreams without ever dropping the ball on the small details.
• The Discreet Professional: You possess an exceptional level of integrity and interpersonal savvy. You don’t just manage guests; you build relationships. You are a self-motivated professional who can work independently, handle sensitive information with total discretion and anticipate the needs of both the business and our VIP guests before they even arise.

What’s in it for you?

• 25 days’ annual leave, Birthday day off and Wellbeing leave
• Opportunity to extend your stay if travelling for a race event
• Health Cash Plan and access to the Aviva Digital Workplace app
• Enhanced Parental Leave
• Flexible Bank Holidays
• Paid volunteer and carer’s leave
• Cycle to Work and Electric Car Scheme
• Formula E store discount
• Regular social events and employee working groups

This is a hybrid role and you’ll be required to do 3 days a week in our Hammersmith London office. At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world – together. We will provide equal opportunities regardless of an individuals’ protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.