At a Glance
- Tasks: Lead global GTM strategies and mentor teams to drive commercial growth in motorsport.
- Company: Join Formula E, the world's fastest-growing sport focused on innovation and sustainability.
- Benefits: Enjoy 25 days' leave, health plans, flexible holidays, and discounts.
- Other info: Hybrid role with opportunities for career growth and exciting events.
- Why this job: Be part of a dynamic team redefining motorsport while making a real impact.
- Qualifications: Proven experience in go-to-market strategies and performance marketing in high-growth industries.
The predicted salary is between 50000 - 70000 £ per year.
Overview
Looking to race into your next role? Strap in, we're looking for a Senior GTM Manager to join our unique mission! Formula E is the world's fastest-growing sport, redefining motorsport with a bold focus on innovation and sustainability. Hosting over 100 races in iconic cities globally, Formula E is powered by top manufacturers and a global fanbase. The role sits at the intersection of smart data and creative execution to drive commercial growth across regions. We are the home of Global Electric Street Racing.
Responsibilities
- Global Leadership & Regional Ownership: Act as the strategic lead for the global Race GTM team, mentoring the Americas and APAC GTM Managers toward revenue goals while owning the central EMEA go-to-market plan that aligns departments on regional marketing strategy, audience priorities and ticket sales targets.
- Cross-Functional & Agency Alignment: Collaborate with Communications, Content, Talent, Marketing and Ticketing; manage the GTM agency roster and ensure partnerships deliver against high-stakes ambitions.
- Performance Marketing & Analytical Rigour: Lead paid media and performance marketing for the region, allocate spend across channels, own the EMEA performance framework, and derive insights to optimise campaigns.
- Stakeholder Influence & Decision Authority: Partner with host city directors and race promoters to focus on conversion and brand alignment; exercise local marketing decision authority and adjust campaigns in real time to maintain speed and efficacy.
- Leadership & Collaboration: Mentor cross-regional teams and manage external agency relationships, uniting internal and external stakeholders around a cohesive master plan.
Qualifications
- The Strategic Marketing Visionary: Proven track record delivering large-scale, full-funnel go-to-market strategies in sports, entertainment, or high-growth global industries; ability to drive ticket sales and ROI through creative execution and audience engagement.
- The Analytical Mastermind: Data-driven with experience managing performance marketing budgets and multi-channel strategies (paid social, search, affiliate, programmatic); ability to extract actionable insights and optimise conversions in real time.
- The Empowering Leader: Experience mentoring cross-regional teams and managing external agency relationships; skilled at rallying cross-functional departments around a single plan.
- The Agile Decision-Maker: Comfortable with autonomy in fast-paced environments; capable of making quick campaign adjustments and tactical decisions without escalation.
- The Collaborative Ambassador: Adaptable and passionate about sports and entertainment; skilled at managing stakeholder networks from internal executives to local city representatives to drive growth.
Benefits
- 25 days' annual leave, Birthday day off and Wellbeing leave
- Opportunities to extend your stay for race events
- Health Cash Plan and access to Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer's leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
This is a hybrid role and you'll be required to work 3 days a week in our Hammersmith, London office.
StudySmarter Expert Advice🤫
We think this is how you could land Senior GTM Manager (EMEA)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Formula E and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Formula E are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Formula E on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Formula E. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior GTM Manager (EMEA)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Formula E. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Formula E:Show us that you’ve done your homework! In your application, briefly mention what you admire about Formula E’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Formula E
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Formula E will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Formula E, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
