At a Glance
- Tasks: Lead sales across Europe and drive sustainable motorsport innovation.
- Company: Join Formula E, the fastest-growing sport focused on sustainability.
- Benefits: Competitive salary, bonus potential, and a chance to shape the future of motorsport.
- Other info: Flexible location within Europe and opportunities for professional growth.
- Why this job: Be a key player in redefining motorsport while working with top brands like Porsche and Jaguar.
- Qualifications: Proven sales leadership experience in sports or media and strong networking skills.
The predicted salary is between 85000 - 115000 € per year.
Looking to race into your next role? Strap in, we're looking for a Sales Director (Europe) to join our unique mission! Formula E is the world’s fastest‑growing sport, redefining motorsport with a bold focus on innovation and sustainability. It hosts over 100 races in iconic cities globally and works with leading manufacturers such as Porsche and Jaguar.
The Role
This position is offered on an independent‑contractor basis. The base location is flexible within the UK, Germany, Spain, and the Netherlands. Compensation is €100,000 base salary with a competitive on‑target earnings (OTE) bonus. The Sales Director (Europe) is a high‑impact, dual‑purpose leadership role. You will not only lead a high‑performing region, you will also shape the commercial landscape of sustainable motorsport across Europe. You will act as the senior regional ambassador, bridging global strategy and local execution to ensure Formula E remains the premier platform for innovation and sport.
Responsibilities
- Ensure 100% delivery of cumulative revenue targets across all European races, identifying cross‑market opportunities to scale local partners across the continent.
- Identify, negotiate, and close significant local sponsorship and trackside activation deals, representing Formula E in press interviews, industry panels, and high‑profile ticketing launches.
- Lead a diverse team of In‑Market Sales Managers (across Berlin, Madrid, the UK, and beyond), driving accountability and professional development.
- Coordinate with Global Sales, Marketing, and Media teams to ensure all local activations align with global brand standards while respecting local business cultures.
- Act as the regional conduit for global brand initiatives, ensuring operational synergy across regions.
Qualifications
- Significant experience in a regional sales leadership role within sports, media, or entertainment, with a proven track record of closing sponsorship or activation deals.
- Extensive network of corporate contacts across major European markets.
- Strong remote team management skills; able to motivate and coach field‑based sales teams to over‑deliver on revenue targets.
- Exceptional communication skills, able to align diverse stakeholders including team principals, C‑suite executives, government ministers, and local agencies.
- Comfortable with frequent travel and the fast‑paced, unpredictable nature of a global racing calendar.
- Confidence, personability, and articulation in front of cameras and industry audiences.
Benefits
Competitive salary, on‑target earnings bonus, and the opportunity to be part of a pioneering sustainable motorsport series. We believe in attracting and retaining diverse talent and will provide equal opportunities regardless of an individual's protected characteristics. We are committed to a culture where every voice matters.
Sales Director - Europe employer: Formula E
Formula E is an exceptional employer, offering a dynamic and innovative work environment that champions sustainability in motorsport. With a competitive salary and performance-based bonuses, employees are empowered to lead high-impact initiatives across Europe while enjoying the flexibility of remote work. The company fosters a culture of inclusivity and professional growth, ensuring that every team member's voice is valued as they contribute to the future of racing.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director - Europe
✨Network Like a Pro
Get out there and connect with industry folks! Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that Sales Director gig!
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your past successes in sales leadership. Share specific examples of how you've closed deals or led teams to exceed targets. We want to see that passion for innovation and sustainability shine through!
✨Be Ready for the Spotlight
As a Sales Director, you'll be in front of cameras and industry audiences. Practice your pitch and be prepared to articulate your vision for sustainable motorsport. Confidence is key, so own it when you step into those interviews!
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our mission at Formula E.
We think you need these skills to ace Sales Director - Europe
Some tips for your application 🫡
Show Your Passion for Motorsport:When you're writing your application, let your love for motorsport shine through! We want to see how your enthusiasm aligns with our mission at Formula E. Share any relevant experiences or projects that highlight your commitment to innovation and sustainability in the sport.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for this role. Highlight your regional sales leadership experience and any successful sponsorship deals you've closed. We’re looking for specific examples that demonstrate your ability to drive revenue and lead teams effectively across Europe.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured documents that are easy to read. Use bullet points where necessary and avoid jargon unless it’s relevant to the role. Remember, we want to understand your qualifications quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Formula E!
How to prepare for a job interview at Formula E
✨Know Your Racing Facts
Brush up on your knowledge of Formula E and its unique position in the motorsport world. Understand the key players, recent races, and how sustainability is shaping the future of the sport. This will show your genuine interest and help you connect with the interviewers.
✨Showcase Your Network
Be ready to discuss your extensive network of corporate contacts across Europe. Prepare examples of how you've leveraged these connections in past roles to close deals or drive revenue. This will demonstrate your capability to hit those ambitious revenue targets.
✨Demonstrate Leadership Skills
Think of specific instances where you've successfully led remote teams. Highlight your coaching techniques and how you've motivated your team to exceed sales goals. This will reassure them that you can manage a diverse team effectively.
✨Prepare for Media Interaction
Since you'll be representing Formula E in various public forums, practice articulating your thoughts clearly and confidently. Consider mock interviews or speaking in front of a camera to get comfortable. This will help you shine during the interview and beyond.
