Race GTM Promotion Manager in London

Want to accelerate your career? Electrify your potential as a Race GTM Promotion Manager and join the fastest growing motorsport on the planet!

About Formula E: Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s). Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.

The Role: Are you a performance marketer who lives for the moment a campaign turns into a full grandstand? We are looking for a Race GTM Promotion Manager to join the Formula E ticketing team. You will build and deliver the go-to-market plans that drive ticket sales and attendance across our global calendar of street races, working across multiple markets, time zones, languages and fan cultures. Every race is different: a city hosting Formula E for the first time needs a very different approach from an established race with a loyal local following. You will take our global GTM strategy and turn it into campaigns that feel authentic in each market, activate the right channel mix for each race, and keep every stakeholder working from the same plan.

• Own the Race GTM Plan: You build and maintain the go-to-market plan for each of your races, the single source of truth for marketing activity, audience targeting, channel strategy and ticket sales.
• Performance Marketing & Channel Mix: You plan and run paid and performance marketing for each race, selecting and optimising the right channels for each market.
• Drive Ticket Sales & Commercial Conversion: You deliver promotional plans that turn awareness into purchases, with a sharp focus on markets where Formula E is still building its fan base.
• Promoter & Stakeholder Alignment: You are the main link between central ticketing and local race promoters, working across different commercial structures, languages and cultural expectations.
• Agency Management: You manage local agency relationships across creative, media and activation.
• Data & Insights Mastery: You monitor sales velocity and conversion across channels, work out the why behind the numbers and feed those insights straight back into the plan.

What we're looking for in you:

• The International Marketer: You have a strong understanding of the cultural, commercial and media landscape across international markets.
• The Performance Marketing Expert: You bring hands-on experience running sophisticated paid media and multi-channel marketing campaigns.
• The Global Communicator: You are an outstanding communicator who can seamlessly translate a global brand vision into local relevance.
• The Analytical Thinker: You are entirely comfortable working inside data dashboards, with a proven ability to translate complex data sets and sales metrics.
• The Curious Self-Starter: You are energised by the variety of a global calendar and have a make-it-happen mentality.
• The Resilient Team Player: You bring multiple functions and time zones together around a common goal.

What's in it for you? 25 days' annual leave, Birthday day off and Wellbeing leave, Opportunity to extend your stay if travelling for a race event, Health Cash Plan and access to the Aviva Digital Workplace app, Enhanced Parental Leave, Flexible Bank Holidays, Paid volunteer and carer's leave, Cycle to Work and Electric Car Scheme, Formula E store discount, Regular social events and employee working groups.

This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office.

Application Process: Think you’ve got what it takes to join our race to the future? The closing date for this role is 18th November 2026, however if we receive a high volume of applications we may close it early. At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone. We’ll see you at the starting line!