At a Glance
- Tasks: Lead marketing strategies to drive growth across diverse APAC markets.
- Company: Join the dynamic Formula E team and make an impact in motorsport.
- Benefits: Enjoy 25 days annual leave, wellbeing leave, and flexible bank holidays.
- Other info: Hybrid role with opportunities for travel and professional development.
- Why this job: Be a key player in shaping the future of motorsport in APAC.
- Qualifications: Expertise in performance marketing and deep understanding of APAC cultures.
The predicted salary is between 60000 - 80000 £ per year.
Overview
Are you a culturally agile marketing strategist ready to spearhead commercial growth across one of the world's most dynamic and diverse regions?
We are looking for a GTM Manager to join the Formula E team.
You will be the engine room for our growth in APAC, serving as a passionate marketer who understands that APAC is not just one market, but many and knows exactly how to show up authentically and commercially in each one.
Operating with a high degree of cultural intelligence and executional precision, you will be responsible for building and executing the APAC go‑to‑market plan to drive ticket sales and event attendance across a region spanning multiple time zones, languages and fan cultures.
You will balance global strategy with highly localised execution, adapting global frameworks into locally resonant campaigns, activating the right performance marketing mix for each distinct market and keeping every regional stakeholder perfectly aligned and working from the same master plan.
Responsibilities
- Own the APAC GTM Plan: Build, maintain, and own the central APAC go‑to‑market plan, the single source of truth for all regional marketing activity, audience targeting, channel strategy and ticket sales targets.
Keep this plan current, commercially grounded and ensure all stakeholders work seamlessly from it.
- Performance Marketing & Channel
Mix: Plan and execute paid and performance marketing activity across the entire APAC region.
Select, deploy and continuously optimise the right mix of digital and traditional channels tailored to each market’s unique media landscape.
- Drive Ticket Sales & Commercial
Conversion: Execute targeted promotional plans that turn brand awareness into ticket purchases.
Focus on markets where Formula E is still establishing its fan base, ensuring each local activation builds audiences and fills grandstands.
- Promoter Alignment & Agency
Management: Serve as the primary link between central ticketing and local race promoters, navigating different commercial structures, languages and cultural expectations.
Manage regional agency relationships across creative, media and activation, setting clear ambitions and holding partners to strict performance standards.
- Data & Insights Mastery: Monitor sales velocity and conversion rates across all regional channels. Extract insights to inform and sharpen the core strategy.
Qualifications
- APAC Market Specialist: Deep, nuanced understanding of the cultural, commercial and media landscapes across APAC markets.
- Performance Marketing Expert: Hands‑on experience running sophisticated paid media and multi‑channel campaigns with a clear focus on marketing spend and tangible ticket outcomes.
- Global
Communicator: Outstanding communication skills to translate a global brand vision into local relevance and manage relationships across substantial time‑zone and language differences.
- Analytical Thinker: Comfortable working inside data dashboards, translating complex data sets and sales metrics into actionable storylines for campaign performance.
Benefits
- 25 days’ annual leave
- Birthday day off and Wellbeing leave
- Opportunity to extend your stay when travelling for a race event
- Health Cash Plan and access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer’s leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
- Additional Information
This is a hybrid role and you will be required to work 3 days a week in our Hammersmith London office.
EEO & Inclusion Statement
We will provide equal opportunities regardless of an individual's protected characteristics.
We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
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GTM Manager (APAC) in London employer: Formula E
At Formula E, we pride ourselves on being an exceptional employer that champions innovation and sustainability in the thrilling world of motorsport. Our vibrant work culture fosters inclusivity and collaboration, offering employees ample opportunities for growth and development while working alongside industry leaders. With a range of benefits including flexible working arrangements, generous leave policies, and a commitment to employee wellbeing, joining our team means being part of a forward-thinking organisation dedicated to making a meaningful impact on the future of electric mobility.
StudySmarter Expert Advice🤫
We think this is how you could land GTM Manager (APAC) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Formula E and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Formula E are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Formula E on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Formula E. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace GTM Manager (APAC) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Formula E. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Formula E:Show us that you’ve done your homework! In your application, briefly mention what you admire about Formula E’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Formula E
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Formula E will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Formula E, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
