Fan Growth Manager

Overview

Ready to lead the charge? Power up your career as a Fan Growth Manager and drive innovation in the future of electric motorsport!

The Role: As the Fan Growth Manager within the Marketing function, you will translate Formula E’s fan growth strategy into integrated, high-impact campaigns that attract, convert and retain fans. You will own the end-to-end fan growth engine, blending creativity, commercial thinking and analytical insight to deliver measurable, audience-led results across the entire fan journey.

Responsibilities

• Customer Acquisition and Conversion: Lead the development of first-party data acquisition campaigns to grow and enrich our fan database, while optimising commercial fan journeys across ticketing, content and broadcast to drive conversion and maximise lifetime value. Continuously refine the full fan journey from discovery and consideration to loyalty and advocacy.
• Go-to-Market Planning and Execution: Create go-to-market plans that translate strategy into clear, actionable campaigns across paid, owned and earned channels. Manage the creative and media briefing process, ensuring campaigns are data-led, insight-driven and on-brand. Collaborate with regional teams and partners to localise and scale growth initiatives across markets.
• Fan Engagement and Community Growth: Develop and deliver initiatives that strengthen community, deepen connection and inspire advocacy among global audiences. Partner with Content, Social and CRM teams to bring fans closer to the sport through creative, interactive and participatory experiences.
• Data, Insights & Optimisation: Use fan data, behavioural insights and performance analytics to inform strategy and uncover growth opportunities. Lead A/B testing and optimisation for fan acquisition and engagement, and partner with CRM and Data teams to refine segmentation and improve targeting.

What we\’re looking for

• Experience required: Proven experience in performance marketing, growth, or audience development, ideally within sports, entertainment, or consumer-facing industries, with a track record of driving audience growth and conversion through multi-channel campaigns. Strong understanding of digital marketing metrics, analytics tools and the customer journey. Comfortable owning and optimising acquisition strategies across multiple channels and markets.
• Skills & Attributes: Commercially minded with a clear focus on growth and ROI; analytical and data-led, using insight to inform action. Hands-on and proactive, with the energy to turn ideas into execution, and a collaborative communicator who can influence and inspire across teams and partners.
• Personal Qualities: Natural collaborator who thrives in a fast-moving, cross-functional environment. Able to prioritise initiatives based on impact and outcomes, focusing effort where it drives the greatest value. Creative thinker passionate about building community and fan connection; adaptable and resilient, balancing strategy with delivery under pressure.

What\’s in it for you?

At Formula E, we offer a range of benefits and perks to enable you to make an impact in your role and to support your wellbeing and professional growth. Check out our benefits found here!

This is a hybrid role and you\’ll be required to do 3 days a week in our Hammersmith London office.

Application Process

Think you’ve got what it takes to join our race to the future?

The closing date for this role is 30th January, however if we receive a high volume of applications we may close it early.

At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world – together. We will provide equal opportunities regardless of an individuals\’ protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.

Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.

We’ll see you at the starting line!

¡VAMOS!

If you require further assistance in accessing the application or require a different format of the application, please contact recruitment@fiaformulae.com

If this role isn’t quite for you but you want to join Formula E, why not ‘Connect’ with us here to be the first to know of new opportunities!