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- Tasks: Lead the creation of unforgettable premium experiences at thrilling Formula E events.
- Company: Join Formula E, the world's fastest-growing sport focused on innovation and sustainability.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Be part of a mission-driven team transforming motorsport and promoting electric mobility.
- Qualifications: Proven experience in hospitality or event management, ideally in sports or entertainment.
- Other info: Diversity and inclusion are key; all voices are valued at Formula E.
The predicted salary is between 43200 - 72000 £ per year.
About the job
Want to accelerate your career? Electrify your potential as our Premium Experience Director and join the fastest growing motorsport on the planet!
About Formula E:
Formula E, the world\’s fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability.
Hosting over 100 races in iconic cities globally and backed by top manufacturers like Porsche, and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world\’s first sport certified Net Zero Carbon from inception, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN3 EVO race car capable of 0-60mph in 1.82 seconds (0-100kph in 1.86s).
Using the spectacle of sport, we are sending a powerful and meaningful message to help alter perceptions and speed-up the switch to electric mobility.
Welcome to the home of Global Electric Street Racing.
The Role:
The Premium Experience Director plays a critical role in elevating the Formula E guest experience and maximizing commercial opportunities through premium experience offerings. This role oversees all aspects of premium experience delivery, including Emotion Club, Race Suites, corporate events, catering, and VIP experiences at Formula E Events. This position requires a strategic leader with a strong operational focus, capable of creating exceptional guest experiences while driving revenue growth and exceeding partner expectations.
What we\’re looking for in you:
- Highly experienced in a senior hospitality or event management role, with previous experience in a leadership position, ideally within the sports or entertainment industry.
Skills and aptitudes required:
- Proven track record of success in creating and delivering exceptional guest experiences.
- Strong understanding of event planning, logistics, and budget management.
- Experience in managing catering and F&B operations.
- Knowledge of hospitality industry trends and best practices
- Excellent leadership and team management skills with experience leading large teams
- Strong communication, interpersonal, and presentation skills.
- Creative problem-solving and decision-making abilities.
- Ability to work effectively under pressure and manage multiple priorities.
- Passion for delivering high-quality guest experiences.
Duties & Responsibilities:
• Premium Experience Strategy & Development:
o Develop and implement a comprehensive strategy for premium hospitality offerings, aligning with Formula E\’s overall commercial and brand objectives.
o Identify new opportunities to enhance the guest experience and expand premium hospitality offerings.
o Conduct market research and competitive analysis to inform pricing, and product development.
• Event Planning & Execution:
o Oversee the planning and execution of all premium hospitality events, including EMOTION CLUB, Race Suites, corporate events, and VIP products.
o Oversee the planning and execution of all Formula E Catering deliverables, across paddock & Premium Experiences.
o Manage event budgets, timelines, and logistics, ensuring efficient and cost-effective delivery.
o Collaborate with internal and external stakeholders (e.g., catering, logistics, venue management) to ensure seamless event execution.
• Guest Experience Management:
o Create and curate exceptional guest experiences that exceed expectations and drive customer loyalty.
o Develop innovative and engaging hospitality concepts that align with Formula E\’s brand identity.
o Oversee all aspects of the guest journey, from pre-event communication to on-site experience and post-event follow-up.
• Catering & F&B Management:
o Oversee the catering function for all premium hospitality events, ensuring high-quality, sustainable, and innovative food and beverage offerings.
o Manage relationships with catering suppliers, negotiating contracts and ensuring compliance with Formula E\’s standards.
• Commercial Performance:
o Support the Ticketing Sales Director in developing a successful seasonal sales strategy and go to market across Premium sales
o Track and analyse key performance indicators (KPIs) related to premium hospitality customer satisfaction.
o Ensure cost vs revenues balance and optimization.
o Identify and implement strategies to maximize profitability and return on investment.
• Team Leadership:
o Lead and mentor the Premium Experience team, fostering a culture of excellence and collaboration.
o Provide clear direction, performance expectations, and development opportunities for team members.
o Oversee team workload and resource allocation to ensure efficient operations.
Application Process
Think you’ve got what it takes to join our race to the future?
The closing date for this role is 20th of September 2025, however if we receive a high volume of applications we may close it early.
At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world – together. We will provide equal opportunities regardless of an individuals\’ protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone.
We’ll see you at the starting line!
¡VAMOS!
If you require further assistance in accessing the application or require a different format of the application, please contact hannah@jlbsearch.com
Director, Premium Experience employer: Formula E
Contact Detail:
Formula E Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Premium Experience
✨Tip Number 1
Network with professionals in the motorsport and hospitality industries. Attend events, webinars, or conferences related to Formula E or similar organisations to make connections that could lead to opportunities.
✨Tip Number 2
Familiarise yourself with the latest trends in sustainable hospitality and event management. Being knowledgeable about innovative practices can set you apart as a candidate who aligns with Formula E's mission.
✨Tip Number 3
Prepare to discuss your previous experiences in creating exceptional guest experiences. Have specific examples ready that demonstrate your ability to enhance customer satisfaction and drive revenue growth.
✨Tip Number 4
Showcase your leadership skills by highlighting any experience you have in managing large teams. Be ready to explain how you foster collaboration and excellence within your team, which is crucial for this role.
We think you need these skills to ace Director, Premium Experience
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Premium Experience Director position. Tailor your application to highlight relevant experiences in hospitality and event management.
Craft a Compelling CV: Your CV should reflect your extensive experience in senior hospitality or event management roles. Emphasise your leadership skills, successful projects, and any specific achievements that align with the role's focus on guest experience and revenue growth.
Write a Tailored Cover Letter: In your cover letter, express your passion for motorsport and sustainability. Discuss how your background aligns with Formula E's mission and how you can contribute to enhancing the premium guest experience.
Highlight Relevant Skills: Make sure to showcase your skills in event planning, logistics, and budget management. Provide examples of how you've successfully managed large teams and delivered exceptional guest experiences in previous roles.
How to prepare for a job interview at Formula E
✨Showcase Your Experience
Make sure to highlight your previous roles in hospitality or event management, especially any leadership positions. Discuss specific examples where you created exceptional guest experiences and how those experiences align with the values of Formula E.
✨Understand the Brand
Familiarise yourself with Formula E's mission and values, particularly their focus on sustainability and innovation. Be prepared to discuss how you can contribute to enhancing the guest experience while aligning with these core principles.
✨Demonstrate Strategic Thinking
Prepare to talk about your approach to developing and implementing strategies for premium hospitality offerings. Think of examples where you've successfully identified new opportunities or improved existing services to drive revenue growth.
✨Engage with Passion
Express your enthusiasm for motorsport and electric mobility. Show that you are not just looking for a job, but that you are genuinely excited about the role and the impact it can have on the future of sustainable racing.
