At a Glance
- Tasks: Engage audiences with dynamic digital content and live broadcasts at thrilling motorsport events.
- Company: Join Formula E, the world's fastest-growing sport focused on innovation and sustainability.
- Benefits: Exciting global travel opportunities and a chance to work with elite drivers and cutting-edge technology.
- Other info: Work in a diverse environment that values every voice and perspective.
- Why this job: Be at the forefront of motorsport while promoting electric mobility and sustainability.
- Qualifications: Charismatic on-camera presence, deep motorsport knowledge, and ability to create engaging content.
The predicted salary is between 31500 - 38500 £ per year.
In this role, you will bridge live broadcast coverage with digital discovery—sitting between new, younger audiences looking for platform-native, culturally tapped-in content and hardcore motorsport fans who demand depth, technical accuracy, and paddock access. Operating as a 70% digital/social lead and 30% live broadcast presenter, you will lead short-form video series while delivering crisp live hits from the grid, pit lane, and paddock across global race weekends.
About Formula E: Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds.
The Role:
- Lead Digital & Social Host (70%): Pitch, script, and host platform-native formats for TikTok, Instagram Reels, YouTube Shorts, and long-form YouTube. Turn complex GEN4 technical mechanics, energy management, and sporting regulations into engaging, human-first stories for digital-first audiences.
- Paddock Access & Driver Relations: Own paddock driver access, building authentic relationships and trust with teams and drivers to capture candid, behind-the-scenes moments.
- Live Broadcast & Trackside Presenting (30%): Deliver crisp live-to-air hits from the grid, pit lane, and fan zones under strict timings and IFB (earpiece) direction. Conduct fast, high-EQ interviews with drivers and team principals before, during, and after sessions.
- Live Disruption Management: Composedly adapt to live-broadcast disruptions—such as red flags, safety cars, penalty reviews, and weather delays—filling airtime seamlessly without breaking stride.
- Creative & Strategic Format Concepting: Take an active seat in editorial planning to co-develop, pitch, and run original content franchises that drive audience growth, brand fame, and fan retention. Spot pop-culture and lifestyle trends that broaden Formula E's cultural reach.
What we're looking for in you:
- On-Camera Charisma & Broadcast Poise: Effortlessly charismatic, warm, and inviting on camera. Capable of holding attention on a 15-second vertical video and a 3-minute live broadcast hit alike, putting guests at ease while driving the conversation.
- Motorsport Credibility & Technical Translation: Deep racing IQ, GEN4 technical fluency, and archive recall. Demonstrated ability to translate complex EV powertrain, software, and energy management concepts into analogies a new fan grasps instantly.
- Live Event Composure & High EQ: Calm and composed under live earpiece (IFB) direction and high-pressure broadcast windows. Strong emotional intelligence to manage post-session driver reactions appropriately.
- Digital Native & Cultural Fluency: Tapped into pop culture, lifestyle trends, and short-form video mechanics. A taste-driven creator who pitches, scripts, and builds repeatable series rather than just reading autocue.
- Multi-Hyphenate & Global Perspective (Bonus): Ability to write, produce, or edit content beyond presenting. A global perspective or multilingual capabilities (delivering interviews in a second calendar language) is a strong plus.
Location: Hammersmith, London (HQ) & Trackside Worldwide (Global Race Travel)
Working Pattern: 70% Digital & Social Content Lead / 30% Live Broadcast Support
Application Process: The closing date for this role is 16th November 2026, however if we receive a high volume of applications we may close it early. At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world - together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives. Our mission is clear. The message is simple. Whoever you are. However you live. Whatever you believe. Formula E. For the Future. For Everyone. We’ll see you at the starting line!
Digital and Broadcast Presenter - Freelance employer: Formula E
At Formula E, we pride ourselves on being an exceptional employer that champions innovation and sustainability in a fast-paced environment. Our vibrant work culture fosters collaboration and creativity, offering extensive employee growth opportunities through tailored learning initiatives and leadership development programmes. Located in Hammersmith, London, we provide a range of benefits including flexible working arrangements, health plans, and unique experiences at iconic race events, making us an attractive choice for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Broadcast Presenter - Freelance
✨Showcase Your Best Work
Get a professional portfolio together that highlights your best articles, podcasts, or videos. Use platforms like Medium or your own website to showcase your work. Remember, potential clients want to see your writing style and versatility!
✨Dive into Freelance Platforms
Check out freelance job boards like Upwork, Freelancer, and Fiverr to find gigs suited for journalists and media professionals. Tailor your profile to highlight your niche expertise, whether it’s investigative reporting or digital content creation!
✨Network with Peers and Editors
Get involved in online journalism communities and forums. Join Facebook groups or Twitter chats where journalists hang out—this is where you can learn about confidential job leads and get personal referrals from fellow freelancers!
✨Pitch, Pitch, Pitch!
Don't wait for job offers to come to you. Actively pitch your ideas to publications. Research the editors of magazines or websites that inspire you—it’s all about getting your foot in the door. Who knows, your next big gig might come from a killer idea you send their way!
We think you need these skills to ace Digital and Broadcast Presenter - Freelance
Some tips for your application 🫡
Showcase Your Best Work:As a freelance journalist, your portfolio is everything! Curate a selection of your best articles, blog posts, or multimedia projects that showcase your writing flair and versatility. Make sure to include a variety of topics and styles, and consider linking them directly in your application for easy access!
Tailor Your Pitch:When applying for a freelance role like this one with Formula E, don’t just send a generic application. Tailor your pitch to resonate with Formula E’s values and areas of focus. Mention specific articles or projects from them that inspire you and explain how your skills align with their mission — this shows you’ve done your homework!
Highlight Relevant Experience:Got experience in journalism or media? Make sure you highlight it! Whether it's internships, previous freelance gigs, or even writing for your uni paper, detail what you did and how it’s relevant to the role at Formula E. Specific achievements, like awards or recognitions, can also give you that extra edge!
Flexibility & Availability:Since you're freelancing, mentioning your availability is key! Being flexible can make you more attractive to Formula E. In your application, clearly outline your current workload and when you can take on new projects, so they can see you're ready to jump in when needed!
How to prepare for a job interview at Formula E
✨Showcase Your Unique Voice
As freelancers in journalism and media, it's crucial to highlight your unique storytelling style. Share examples of your work that demonstrate your voice and perspective – whether that’s through articles, videos, or podcasts. This helps Formula E see what you can bring to the table!
✨Pitch Stories Like a Pro
Freelancing often means you're selling your ideas just as much as your skills. Prepare a few story pitches that align with Formula E’s focus and ethos, showing them you understand their audience and what they value. This will make you stand out as a proactive candidate who’s already thinking about content for them.
✨Be Ready for Technical Know-How
Expect technical questions related to the media tools and software you're familiar with — whether it’s editing software like Adobe Premiere or content management systems. Brush up on these tools, as being able to confidently discuss your tech skills could clinch your position!
✨Focus on Flexibility and Networking
As a freelancer, flexibility can be your ace in the hole. During your interview, be prepared to discuss how you manage your time and juggle multiple projects. Plus, if you have a network of contacts or collaborators, mention that too – it shows you're connected and can produce engaging content reliably.
