At a Glance
- Tasks: Lead innovative marketing strategies and engage with global partners to elevate race experiences.
- Company: Join Formula E, the world's fastest-growing sport focused on sustainability and innovation.
- Benefits: Enjoy 25 days' leave, health plans, flexible holidays, and discounts.
- Other info: Hybrid role with opportunities for travel and career growth in a dynamic environment.
- Why this job: Be part of a thrilling movement that combines motorsport with cultural impact and sustainability.
- Qualifications: Experience in PR, event promotion, and a creative mindset are essential.
The predicted salary is between 49500 - 60500 £ per year.
Formula E is a premium entertainment, technology, and city festival experience. In this role, you will bring a relentless growth mindset—looking beyond motorsport for inspiration across fashion, music, tech, and entertainment to continuously elevate our race support and city marketing. Acting as a strategic, forward-thinking partner, you will lead high-level discussions with host markets, tourism boards, municipal authorities, and internal teams (Brand Marketing, Ticketing & Race Promotion, Host Cities) to translate wider marketing campaigns into high-impact earned media, viral cultural moments, and direct box-office conversion.
About Formula E: Formula E, the world's fastest-growing sport, is redefining motorsport with a bold focus on innovation and sustainability. Hosting over 150 races in iconic cities globally and backed by top manufacturers like Porsche, Nissan and Jaguar, we feature elite drivers and cutting-edge EV technology. As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with our high-performance brand new GEN4 car capable of hitting speeds of 335kph and reaching 200kph in just 4.4 seconds.
The Role:
- Race Calendar Go-To-Market PR Strategy: Architect and lead proactive GTM earned media frameworks across all championship markets. Champion our two-phase campaign model: building early cultural fame and anticipation before ticket launches, followed by commercial, ticket-driving publicity up to race week.
- Disruptive City Marketing & Host Market Leadership: Look outside traditional motorsport to conceptualise fresh, innovative city activations. Lead the strategic dialogue with host city partners, municipal authorities, tourism boards, and circuit promoters, positioning each ePrix as a marquee cultural spectacle.
- Brand Marketing & Commercial Alignment: Act as the dedicated Comms integration partner for Marketing and Commercial teams to ensure PR directly accelerates ticket sales, fan conversion, and brand awareness through cohesive full-funnel execution.
- Proactive Storytelling & Big Ideas: Identify emerging cultural trends and propose ambitious, high-impact concepts to create city buzz, earned media moments, and shareable brand stories long before the cars hit the track.
- Tier-1 Culture, Tech & Lifestyle Media: Pitch, secure, and direct non-endemic, Tier-1 lifestyle, business, entertainment, and tech coverage to reach audiences outside the traditional racing bubble.
- Global Agency Roster & Tender Management: Oversee and hold accountable our roster of regional PR agencies across Europe, the Americas, Asia, and emerging race territories, owning procurement and tender processes while setting clear KPIs tied to market awareness, sentiment, and ticket acquisition.
- Editorial & Rights-Holder Campaign Support: Oversee local-market editorial narratives and rights-holder PR synergies to ensure broadcast and media rights partners are supported locally ahead of each race weekend.
- People Leadership & Trackside Operations: Line manage, mentor, and empower the Communications Executive. Travel on a rotational basis to manage race promotion execution on-site during race weekends.
What we're looking for in you:
- Demonstrated PR & Campaign Track Record: Significant progressive experience leading high-profile communications, consumer PR, or event promotion within international sports, entertainment, live events, or major consumer lifestyle brands.
- Event Go-To-Market & Commercial Conversion: Master of commercial GTM campaigns where earned media directly drives audience growth, event buzz, and ticket acquisition / box-office conversion.
- Creativity & Strategic Mindset: A proactive self-starter who looks outside motorsport for inspiration, pitching ambitious concepts that challenge legacy thinking and create cultural fame.
- Host City & Executive Influencing: Proven capability to command strategic discussions with external host city stakeholders, tourism leaders, municipal authorities, and executive leadership.
- Global Agency & RFP Management: Deep experience managing regional PR agencies across multiple continents, languages, and time zones, including running formal RFPs and agency pitch tenders.
- Tier-1 Lifestyle & Non-Endemic Media Network: Proven personal network and track record landing features across lifestyle, design, tech, business, and mainstream city entertainment outlets.
- People Leadership & Live Event Agility: Passionate people manager capable of coaching junior team members, thriving under fast-paced live event conditions, and traveling rotationally on-site.
What's in it for you:
- 25 days' annual leave, Birthday day off and Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Health Cash Plan and access to the Aviva Digital Workplace app
- Enhanced Parental Leave
- Flexible Bank Holidays
- Paid volunteer and carer's leave
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
This is a hybrid role and you'll be required to do 3 days a week in our Hammersmith London office. The closing date for this role is 13th November 2026, however if we receive a high volume of applications we may close it early. At Formula E, we are building a culture where every voice matters, every perspective accelerates progress, and every individual is empowered to rise, contribute boldly, and shape a better world — together. We will provide equal opportunities regardless of an individuals' protected characteristics. We believe in attracting and retaining diverse talent to strengthen our global vision with a variety of experiences, backgrounds and perspectives.
Race Communications Manager in London employer: Formula E Race Operations
At Formula E, we pride ourselves on being an exceptional employer that champions innovation and sustainability in the thrilling world of motorsport. Our vibrant work culture fosters collaboration and creativity, offering employees unique opportunities for growth and development while working alongside elite teams and drivers in iconic global locations. With a commitment to employee wellbeing, including generous leave policies and flexible working arrangements, we empower our team members to thrive both personally and professionally as we race towards a sustainable future together.
StudySmarter Expert Advice🤫
We think this is how you could land Race Communications Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Formula E Race Operations and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Formula E Race Operations are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Formula E Race Operations on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Formula E Race Operations. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Race Communications Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Formula E Race Operations. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Formula E Race Operations:Show us that you’ve done your homework! In your application, briefly mention what you admire about Formula E Race Operations’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Formula E Race Operations
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Formula E Race Operations will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Formula E Race Operations, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
