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For Companies At a Glance
- Tasks: Lead fan engagement strategies and manage the F1 Unlocked membership program.
- Company: Join the dynamic team at Formula 1, where passion meets innovation.
- Benefits: Enjoy a competitive salary and the chance to work in a thrilling environment.
- Why this job: Be part of a global brand that connects with millions of fans and drives engagement.
- Qualifications: 5 years in customer marketing with experience in fan programs and engagement campaigns.
- Other info: This is a 12-month maternity cover role, perfect for those seeking impactful experience.
The predicted salary is between 48000 - 72000 £ per year.
Our team of hundreds of skilled experts keep Formula 1 moving. We’re on the lookout for an Senior Fan Engagement Manager – 12-month maternity cover. Reporting day to day to the Head of Fan Engagement, the main purpose of the role is to manage data growth, fan engagement and the F1 Fan program!
Main Duties & Responsibilities:
Accountable for ‘F1 Unlocked’ acquisition strategy & plan across owned, earned, paid and partner channels and the execution of the planAccountable for ‘F1 Unlocked’ fan engagement membership program and reward strategy, planning content and campaign deliveryLead on data capture and enrichment opportunities to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sourcesOversee the campaign delivery for F1 Unlocked weekly communications and improve performance backed up through analytics and insightsDrive the implementation and optimization of personalised, cross platform fan engagement journeysEnsure all contractual obligations are met across partnersTeam Management of a Marketing Manager and a Marketing ExecutiveAlignment with the product marketing team on comms strategies per audiencesWork effectively with creative teams and agencies as well as F1 data and product teamsWork closely with the product team to define and develop features for UnlockedWork collaboratively with other F1 teams through cross-functional projectsEnsure partner ambitions are aligned with F1 objectives
Specification Essentials:
5 years’ experience in a customer marketing role, managing lifecyclesExperience delivering a fan programExperience delivering insight led engagement campaigns
Division:
CommercialFor more detail, salary and company information, use the apply link
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Senior Fan Engagement Manager - FTC Maternity Cover employer: Formula 1
Contact Detail:
Formula 1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Fan Engagement Manager - FTC Maternity Cover
✨Tip Number 1
Familiarise yourself with the F1 Unlocked program and its current strategies. Understanding the nuances of fan engagement in motorsport will help you demonstrate your knowledge during discussions.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience in fan engagement. This can provide you with insights and potentially valuable connections that could support your application.
✨Tip Number 3
Stay updated on the latest trends in customer marketing and data analytics. Being able to discuss recent developments or case studies in these areas will show your commitment and expertise.
✨Tip Number 4
Prepare to discuss specific examples from your past experience where you've successfully managed fan engagement campaigns. Highlighting measurable outcomes will make your application stand out.
We think you need these skills to ace Senior Fan Engagement Manager - FTC Maternity Cover
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your relevant experience in customer marketing and fan engagement to align with what they are looking for.
Tailor Your CV: Customise your CV to reflect your experience in managing fan programs and delivering insight-led engagement campaigns. Use specific examples that demonstrate your skills in data management and team leadership.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fan engagement and your understanding of the F1 brand. Mention how your previous experiences make you a perfect fit for the role and how you can contribute to their objectives.
Highlight Relevant Achievements: In both your CV and cover letter, include quantifiable achievements from your past roles. For instance, mention any successful campaigns you've led or data growth you've managed, as this will demonstrate your capability to excel in the position.
How to prepare for a job interview at Formula 1
✨Know Your Fan Engagement Strategies
Make sure to familiarise yourself with various fan engagement strategies, especially those relevant to sports. Be prepared to discuss how you would approach the 'F1 Unlocked' acquisition strategy and what innovative ideas you could bring to the table.
✨Showcase Your Data Skills
Since the role involves managing data growth and fan engagement, be ready to demonstrate your experience with data capture and analytics. Bring examples of how you've used data to enhance fan experiences or improve campaign performance in previous roles.
✨Highlight Team Management Experience
As this position includes managing a Marketing Manager and a Marketing Executive, be prepared to discuss your leadership style. Share specific examples of how you've successfully led teams, fostered collaboration, and achieved results together.
✨Understand Cross-Functional Collaboration
The role requires working closely with various teams, including product marketing and creative agencies. Be ready to talk about your experience in cross-functional projects and how you ensure alignment between different stakeholders to achieve common goals.
