At a Glance
- Tasks: Drive fan engagement and support exciting campaigns for F1 Unlocked.
- Company: Join the iconic Formula 1 team, a pioneer in sports and entertainment.
- Benefits: Enjoy private healthcare, free snacks, and 25 days annual leave.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the thrilling world of Formula 1 and connect with passionate fans.
- Qualifications: 2 years in customer marketing with experience in engaging campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Fan Engagement Executive role at Formula 1. Direct message the job poster from Formula 1.
Are you ready to make your mark in the world of Formula 1?
At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.
Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.
Responsibilities
- Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights - including reward strategy and competitions.
- Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
- Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
- Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
- Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
- Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
- Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
- Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.
Qualifications
- Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles
- Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
- Able to prioritise workload in a very high output environment
Benefits
- 4 x Grand Prix Paddock passes per season
- Enhanced maternity/paternity leave and other family planning policies
- A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
- Free healthy snacks in our offices
- Subsidised canteen in Biggin Hill, serving breakfast and lunch
- 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
- Opportunities to develop and request training for your role via our in-house Learning and Development team
- Discount on F1 merchandise
- Discount at F1’s experiences including F1 Arcade and F1 Drive
- Perkbox benefit portal and more
Additional Information
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industries: Broadcast Media Production and Distribution
#J-18808-Ljbffr
Fan Engagement Executive employer: Formula 1
At Formula 1, we pride ourselves on being an exceptional employer that champions innovation and collaboration in a fast-paced environment. Our team members enjoy a range of benefits including private healthcare, generous leave policies, and opportunities for professional development, all while contributing to the thrilling world of motorsport. Located in Biggin Hill, our vibrant work culture fosters creativity and personal growth, making it an ideal place for passionate individuals to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land Fan Engagement Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Formula 1 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Formula 1 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Formula 1 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Formula 1. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Fan Engagement Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Formula 1. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Formula 1:Show us that you’ve done your homework! In your application, briefly mention what you admire about Formula 1’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Formula 1
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Formula 1 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Formula 1, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
