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- Tasks: Drive fan engagement and support exciting campaigns for F1 Unlocked.
- Company: Join the iconic Formula 1 team, a pioneer in sports and entertainment.
- Benefits: Enjoy private healthcare, free snacks, and 25 days annual leave.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Make an impact in the thrilling world of Formula 1 and connect with passionate fans.
- Qualifications: 2 years in customer marketing with experience in engaging campaigns.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Join to apply for the Fan Engagement Executive role at Formula 1. Direct message the job poster from Formula 1.
Are you ready to make your mark in the world of Formula 1?
At Formula 1, we are passionate about delivering the world’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.
Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.
Responsibilities
- Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights – including reward strategy and competitions.
- Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.
- Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.
- Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.
- Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.
- Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.
- Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.
- Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.
Qualifications
- Minimum of 2 years’ in a customer marketing role – client or agency side – managing lifecycles
- Experience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reporting
- Able to prioritise workload in a very high output environment
Benefits
- 4 x Grand Prix Paddock passes per season
- Enhanced maternity/paternity leave and other family planning policies
- A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
- Free healthy snacks in our offices
- Subsidised canteen in Biggin Hill, serving breakfast and lunch
- 25 days annual leave and 8 Bank Holiday days, plus a Christmas period closure
- Opportunities to develop and request training for your role via our in-house Learning and Development team
- Discount on F1 merchandise
- Discount at F1’s experiences including F1 Arcade and F1 Drive
- Perkbox benefit portal and more
Additional Information
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industries: Broadcast Media Production and Distribution
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Fan Engagement Executive employer: Formula 1
Contact Detail:
Formula 1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Engagement Executive
✨Tip Number 1
Get to know the F1 culture! Dive into their social media, watch races, and engage with fan communities. This will help you speak their language during interviews and show your genuine passion for the sport.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. Ask them about their experiences and any tips they might have. You never know, they could put in a good word for you!
✨Tip Number 3
Prepare for the interview by thinking of creative ideas for fan engagement campaigns. Bring your insights and analytics skills to the table. Show them how you can contribute to growing the F1 fanbase!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the F1 team and ready to make an impact.
We think you need these skills to ace Fan Engagement Executive
Some tips for your application 🫡
Show Your Passion for F1: When you're writing your application, let your love for Formula 1 shine through! We want to see how excited you are about the sport and how you can contribute to our fan engagement efforts.
Tailor Your Experience: Make sure to highlight your relevant experience in customer marketing. We’re looking for someone who can manage lifecycles and deliver insight-led campaigns, so be specific about your achievements in these areas.
Be Data-Driven: Since this role involves a lot of analytics and insights, don’t forget to mention any experience you have with data capture and evaluation. Show us how you've used data to drive engagement in your previous roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!
How to prepare for a job interview at Formula 1
✨Know Your F1 Stuff
Before the interview, brush up on your knowledge of Formula 1 and its fan engagement strategies. Familiarise yourself with recent campaigns like F1 Unlocked and think about how you can contribute to them. Showing genuine passion for the sport will definitely impress the interviewers.
✨Showcase Your Data Skills
Since the role involves data growth and analytics, be prepared to discuss your experience with data capture and insights. Bring examples of past campaigns you've worked on that were driven by data, and how you used those insights to enhance fan engagement.
✨Creative Communication is Key
The job requires managing creative processes for communications. Think of innovative ideas you could bring to the table and be ready to share them. Discuss how you’ve successfully managed similar projects in the past, focusing on your ability to engage fans through creative content.
✨Be a Team Player
Collaboration is crucial in this role, so highlight your experience working with different teams. Prepare examples of how you've built effective relationships with stakeholders or creative teams in previous roles. This will show that you can thrive in a dynamic environment like F1.