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- Tasks: Join us to manage fan communications and drive engagement for F1 Unlocked.
- Company: Be part of the dynamic Formula 1 team, where passion meets innovation.
- Benefits: Enjoy perks like flexible working options and exclusive F1 experiences.
- Why this job: This role offers a chance to shape fan experiences and work with creative teams.
- Qualifications: 2+ years in customer marketing, with a knack for engaging campaigns.
- Other info: Collaborate with top-notch teams and help grow the F1 fanbase!
The predicted salary is between 36000 - 60000 £ per year.
Overview Join to apply for the Fan Engagement Executive role at Formula 1 . Direct message the job poster from Formula 1.Are you ready to make your mark in the world of Formula 1?At Formula 1, we are passionate about delivering the world\’s greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.Responsibilities Support the delivery of key campaigns for F1 Unlocked, driving database acquisition and engagement, backed up through analytics and insights – including reward strategy and competitions.Support with data capture & enrichment tactics to grow the F1 fanbase to deepen understanding and knowledge of the fan base through engagement mechanics, Monterosa platform and partner data sources.Manage the creative process for all F1 Unlocked communications including weekly fan communications, lifecycle communications, partner inclusions & rewards.Own the Fan Engagement Marketing Planning Calendar, ensuring it is up to date and shared with key stakeholders.Track and deliver all licensee and partner contractual obligations so that they are engaging and valuable for our Unlocked fanbase and meet partner needs.Evaluate the performance of all F1 Unlocked activities to optimise future campaigns.Lead on future test & learn plans to increase learnings on our fanbase and drive future growth.Establish effective working relationships across with creative teams and agencies as well as F1 data and product teams.Qualifications Minimum of 2 years\’ in a customer marketing role – client or agency side – managing lifecyclesExperience delivering a high volume of insight-lead engagement campaigns from briefing through to execution and reportingAble to prioritise workload in a very high output environmentBenefits 4 x Grand Prix Paddock passes per seasonEnhanced maternity/paternity leave and other family planning policiesA free staff shuttle service running to and from surrounding trains stations near to Biggin HillFree healthy snacks in our officesSubsidised canteen in Biggin Hill, serving breakfast and lunch25 days annual leave and 8 Bank Holiday days, plus a Christmas period closureOpportunities to develop and request training for your role via our in-house Learning and Development teamDiscount on F1 merchandiseDiscount at F1\’s experiences including F1 Arcade and F1 DrivePerkbox benefit portal and moreAdditional Information Seniority level: AssociateEmployment type: Full-timeJob function: MarketingIndustries: Broadcast Media Production and Distribution
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Fan Engagement Executive employer: Formula 1
Contact Detail:
Formula 1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fan Engagement Executive
✨Tip Number 1
Familiarise yourself with the Formula 1 brand and its fan engagement strategies. Understanding their current campaigns and how they interact with fans will give you a solid foundation to discuss ideas and improvements during interviews.
✨Tip Number 2
Network with professionals in the sports marketing industry, especially those who have experience in fan engagement roles. Attend relevant events or webinars to connect with people who can provide insights or even refer you to opportunities at F1.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive engagement in previous roles. Be ready to discuss specific campaigns where your insights led to measurable results, as this aligns perfectly with the job requirements.
✨Tip Number 4
Demonstrate your creativity by thinking of innovative fan engagement ideas that could enhance the F1 Unlocked programme. Presenting fresh concepts during your interview can set you apart from other candidates and show your passion for the role.
We think you need these skills to ace Fan Engagement Executive
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements. Highlight your relevant experience in customer marketing and engagement campaigns in your application.
Tailor Your CV: Customise your CV to reflect your experience in managing lifecycle communications and delivering insight-led campaigns. Use specific examples that demonstrate your skills in data growth and fan engagement.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fan engagement and your understanding of the F1 brand. Mention how your previous experiences align with the duties outlined in the job description.
Showcase Analytical Skills: Emphasise your ability to evaluate campaign performance and use analytics to drive future strategies. Provide examples of how you've used data insights to optimise marketing efforts in past roles.
How to prepare for a job interview at Formula 1
✨Know Your F1 Fanbase
Before the interview, make sure you research the F1 fanbase thoroughly. Understand their demographics, interests, and what drives their engagement. This knowledge will help you demonstrate your ability to connect with fans and tailor campaigns effectively.
✨Showcase Your Campaign Experience
Be prepared to discuss specific examples of past campaigns you've managed. Highlight your role in the creative process, how you tracked performance, and any insights you gained that led to successful outcomes. This will show your practical experience in delivering insight-led engagement.
✨Familiarise Yourself with Data Tools
Since the role involves data growth and analytics, brush up on any relevant tools or platforms you’ve used in previous roles. Be ready to discuss how you’ve used data to inform marketing strategies and improve fan engagement.
✨Emphasise Collaboration Skills
The position requires working closely with various teams, so be sure to highlight your teamwork skills. Share examples of how you've successfully collaborated with creative teams, agencies, or other stakeholders to achieve common goals.
