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For Companies At a Glance
- Tasks: Create and manage dynamic marketing campaigns using HTML and SFMC tools.
- Company: Join Formula 1, a leader in sports and entertainment, known for innovation and excellence.
- Benefits: Enjoy a vibrant work culture, potential remote options, and opportunities for professional growth.
- Why this job: Be part of the thrilling world of F1, where creativity meets cutting-edge technology.
- Qualifications: Experience with HTML, AMPscript, and Salesforce Marketing Cloud is essential.
- Other info: Work from our St James Market Office in London and collaborate with diverse teams.
The predicted salary is between 36000 - 60000 £ per year.
Formula 1 covers a huge range of disciplines across a wide array of industry sectors, drawing the very best from our teams of technicians, engineers and media rights specialists and encouraging the creativity of experts in the fields of digital and traditional media, marketing and communications. From timekeeping, to software development, broadcast engineering and content creation, we are truly the 11th Formula 1 team.
We are recruiting for a CRM Deployment Executive for our Marketing team who would be based at our St James Market Office in London. Do you have what it takes to be part of the world’s greatest sport and entertainment spectacle?
Main Duties and Responsibilities:
- Build and maintain modular campaign template(s) that are responsive and incorporate brand standards and best practices.
- Build highly dynamic campaigns using HTML and AMPscript.
- Perform QA testing to ensure segmented audiences and content are accurate and rendering properly on different devices.
- Manage and segment audience data using the various Marketing Cloud tools (audience builder, data extensions, API, filters, queries, etc.).
- Troubleshoot campaign development issues including template rendering, accurate links, accessibility, subscriber lookup, etc.
- Leverage SFMC tools and scripting languages to update content and enable dynamic content/personalization.
- Own day-to-day admin tasks such as user access and provisioning.
- Provide guidance and train specialists on basic SFMC capabilities and deployment best practices.
- Develop and analyze CRM reports to measure campaign performance, fan engagement and marketing ROI, providing actionable insights to optimize CRM performance.
- Work effectively with creative and data agencies.
- Support the integration of MarTech capabilities & data to ensure campaigns are utilizing the best-in-class capabilities available.
About You:
- Experience with HTML and AMPscript.
- Hands-on experience with SFMC.
- Ability to automate campaigns and set up journeys, triggered sends, MobileConnect, and Advertising Studio.
- Knowledge of Salesforce Marketing Cloud.
- Knowledge of CAN-SPAM, GDPR, and CCPA regulations.
- Salesforce Certifications: MC Email Specialist, MC Administrator.
- Ability to create CRM reports to provide feedback to senior stakeholders.
- Personable with the ability to persuade and influence stakeholders.
- Team player, capable of interacting with various teams and stakeholders effectively.
- Excellent communication skills, both in-person and virtual.
- Self-motivated and proactive.
- Inquisitive, with the ability to draw inspiration and recommendations from external sources.
CRM Deployment Executive employer: Formula 1
Contact Detail:
Formula 1 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Deployment Executive
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud (SFMC) tools and features. Understanding how to leverage these tools effectively will not only help you in the role but also demonstrate your commitment and readiness to hit the ground running.
✨Tip Number 2
Brush up on your HTML and AMPscript skills. Being able to build dynamic campaigns is crucial for this position, so consider creating a few sample templates or campaigns to showcase your abilities during the interview process.
✨Tip Number 3
Network with professionals in the CRM and marketing fields, especially those who have experience with SFMC. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 4
Stay updated on the latest trends and regulations in digital marketing, such as GDPR and CAN-SPAM. Showing that you are knowledgeable about compliance will set you apart as a candidate who understands the importance of ethical marketing practices.
We think you need these skills to ace CRM Deployment Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience with HTML, AMPscript, and Salesforce Marketing Cloud. Use specific examples of past campaigns you've worked on to demonstrate your skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for Formula 1 and how your background aligns with the role. Mention your experience in managing audience data and creating dynamic campaigns, and how you can contribute to the marketing team.
Showcase Your Technical Skills: Clearly outline your technical skills related to CRM tools and campaign automation. Provide examples of how you've used SFMC tools to enhance campaign performance and engagement.
Highlight Team Collaboration: Emphasise your ability to work effectively with various teams and stakeholders. Share instances where you've successfully collaborated on projects or provided training to others, showcasing your communication skills.
How to prepare for a job interview at Formula 1
✨Showcase Your Technical Skills
Make sure to highlight your experience with HTML, AMPscript, and Salesforce Marketing Cloud during the interview. Be prepared to discuss specific projects where you've successfully implemented these skills, as this role heavily relies on technical expertise.
✨Demonstrate Your Problem-Solving Abilities
Since troubleshooting is a key part of the job, come prepared with examples of past challenges you've faced in campaign development. Explain how you identified the issues and the steps you took to resolve them, showcasing your analytical thinking.
✨Understand the Regulations
Familiarise yourself with CAN-SPAM, GDPR, and CCPA regulations before the interview. Being able to discuss how these laws impact CRM strategies will show that you are knowledgeable and responsible when it comes to data management.
✨Prepare for Team Collaboration Questions
As a CRM Deployment Executive, you'll need to work closely with various teams. Think of examples that demonstrate your ability to collaborate effectively, influence stakeholders, and communicate clearly, both in-person and virtually.
